Helen Katz
Biographic Data
| ID | 6211180 |
|---|---|
| NAME | Helen Katz |
| GIVEN NAMES | Helen |
| FAMILY NAME | Katz |
| SIGNATURE | KATZ H |
| AFFILIATIONS | Michigan State University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
The Media Handbook
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. Th…
Influencer
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to red…
The future of public broadcasting in the US
The future of public broadcasting in the US
Influencer
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to red…
The Media Handbook
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. Th…
Computer Science (3 works) · Commerce (2 works) · Political science (2 works) · Advertising (1 work) · Advertising & Promotion (1 work) · Advertising media planning (1 work) · Broadcasting (networking (1 work) · Business & Economics (1 work) · Computer security (1 work) · Context (archaeology) (1 work)