Alex Ivanov

Biographic Data

ID6211261
NAMEAlex Ivanov
GIVEN NAMESAlex
FAMILY NAMEIvanov
SIGNATUREIVANOV A
AFFILIATIONSShanghai Jiao Tong University
ORCID0000-0002-7119-4880
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS6
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR1970
LATEST PUBLICATION YEAR2022
H-INDEX2

  • From Homeland-Mother to Azhong-Brother

    Open AccessYujie Dong, Yuheng Wu et al.ARTICLEMedia Culture & Society2022Cited by: 3References: 38

    Nation anthropomorphism refers to the symbol and the symbolization process in which human-like characteristics are metaphorically attributed to a nation. In China, the Homeland-Mother ( zuguomuqin) is a widely accepted anthropomorphic image representing the nation. However, a brotherly national image named Azhong-Brother ( azhonggege) derived from subcultures was created and went viral on social media platforms with fierce controversy since 2019.…

  • A Prospectus for Examining Traditional and Modernized Consumption at China’s Urban Perimeters

    Peter Zelchenko, Alex IvanovARTICLEPerspectives on Global…2020

    The overwriting of traditional urban culture is pronounced at the perimeters of China’s largest cities. Dynamic modernization is taking place near these perimeters, supplanting older but still-thriving traditional forms. China’s city dwellers are mastering modernization. Changes in everyday food culture are observable in the move away from traditional market and product designs and towards a supply industrial regime, as well as changes in the nat…

  • The representation of ‘Others’ in East Asian television advertisements

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLEInternational Communication Gazette2020Cited by: 1References: 10

    This study conducted a content analysis of 442 television advertisements from Hong Kong, Japan, and South Korea to determine their representations of ‘Others’. Findings reveal that in East Asian advertisements, Others are overrepresented, mostly non-celebrities, and depicted in major roles, which is in contrast to previous studies in the United States where ‘Others’ are generally shown in minor or background roles. The results also reveal that Ot…

  • Gender representations in East Asian advertising

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLECommunication & Society2015References: 21

    Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representations in Confucian societies, particularly from a comparative perspective. This study compares the representation of males and females in 1,694 television…

  • Gender representations in East Asian advertising

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLECommunication & Society1970Cited by: 2References: 19

    Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representations in Confucian societies, particularly from a comparative perspective. This study compares the representation of males and females in 1,694 television…