Seigyoung Auh
Biographic Data
| ID | 6220832 |
|---|---|
| NAME | Seigyoung Auh |
| GIVEN NAMES | Seigyoung |
| FAMILY NAME | Auh |
| SIGNATURE | AUH S |
| AFFILIATIONS | The University of Melbourne |
| ORCID | 0000-0001-7473-5403 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Orientations in Marketing
The authors propose a 2 × 2 taxonomy that can be used as a tool to systematically review the marketing literature on orientations within firms. Specifically, they delineate previous research in the area based on two continuums: (i) level of analysis : organization or individual and (ii) continuity : state‐like or trait‐like. Referring to influential research in the area, the authors apply their framework to the research streams of market orientat…
Compatibility effects in evaluations of satisfaction and loyalty
Compatibility effects in evaluations of satisfaction and loyalty
Orientations in Marketing
The authors propose a 2 × 2 taxonomy that can be used as a tool to systematically review the marketing literature on orientations within firms. Specifically, they delineate previous research in the area based on two continuums: (i) level of analysis : organization or individual and (ii) continuity : state‐like or trait‐like. Referring to influential research in the area, the authors apply their framework to the research streams of market orientat…
Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Mathematics (2 works) · Compatibility (geochemistry (1 work) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Customer orientation (1 work) · Customer satisfaction (1 work) · Ecology (1 work)