Sanjay Putrevu
Biographic Data
| ID | 6222176 |
|---|---|
| NAME | Sanjay Putrevu |
| GIVEN NAMES | Sanjay |
| FAMILY NAME | Putrevu |
| SIGNATURE | PUTREVU S |
| AFFILIATIONS | Bryant University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 1 |
Differences in Readers' Response towards Advertising versus Publicity
Publicity is assumed to have higher credibility than advertising prompting communication specialists to call for its use alongside traditional advertising to achieve overall communication goals. To test the differences in readers' response towards advertisements and publicity, a sample of students (N= 104; 52 men and 52 women) were shown printed messages identified as advertising or publicity. The publicity format appeared to be associated with d…
Sex Differences in Processing Printed Advertisements
The success of using biological sex to divide or segment markets requires a thorough understanding of how men and women process and respond to advertisements and other persuasive communications. Toward this end, this research (N=64; 32 men and 32 women) studied how college-age men and women respond to printed advertisements. There were no differences between the sexes in recall and recognition of claims in advertisements, but men and women genera…
Advertising and publicity
Advertising and publicity
Sex Differences in Processing Printed Advertisements
The success of using biological sex to divide or segment markets requires a thorough understanding of how men and women process and respond to advertisements and other persuasive communications. Toward this end, this research (N=64; 32 men and 32 women) studied how college-age men and women respond to printed advertisements. There were no differences between the sexes in recall and recognition of claims in advertisements, but men and women genera…
Differences in Readers' Response towards Advertising versus Publicity
Publicity is assumed to have higher credibility than advertising prompting communication specialists to call for its use alongside traditional advertising to achieve overall communication goals. To test the differences in readers' response towards advertisements and publicity, a sample of students (N= 104; 52 men and 52 women) were shown printed messages identified as advertising or publicity. The publicity format appeared to be associated with d…
Advertising (3 works) · Cognitive psychology (3 works) · Psychology (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Publicity (2 works) · Recall (2 works)