Hedvig Kiss
Biographic Data
| ID | 6249372 |
|---|---|
| NAME | Hedvig Kiss |
| GIVEN NAMES | Hedvig |
| FAMILY NAME | Kiss |
| SIGNATURE | KISS H |
| AFFILIATIONS | University of Szeged |
| ORCID | 0000-0003-4875-4891 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The power of personalization
Purpose AI-driven marketing is transforming how food brands connect with younger audiences, especially Generation Z (Gen Z). Artificial intelligence has evolved from a trend into a structural norm that influences personalization and persuasion in food marketing. This paper examines how Gen Z engages with AI versus traditional food ads, mapping psychological pathways and their relevance to the EU AI Act. Design/methodology/approach An online surve…
Smokers’ Engagement Behavior on Facebook
The "processes of change" and "motivational language" are common in smoker Facebook users' comments under smoking cessation support contents. Smokers can combine this verbalization of the smoking cessation process with visual expression when they use comments and Facebook reactions at the same time. The aim of this study was to understand the relationship between processes of change, motivational language, and the Facebook reaction buttons. A tot…
Smoking or Smartphone Addiction? The Role of Smoking-Related Motivations as Mediators in Youth Clusters
The digital divide
The digital divide
Smoking or Smartphone Addiction? The Role of Smoking-Related Motivations as Mediators in Youth Clusters
Smokers’ Engagement Behavior on Facebook
The "processes of change" and "motivational language" are common in smoker Facebook users' comments under smoking cessation support contents. Smokers can combine this verbalization of the smoking cessation process with visual expression when they use comments and Facebook reactions at the same time. The aim of this study was to understand the relationship between processes of change, motivational language, and the Facebook reaction buttons. A tot…
The power of personalization
Purpose AI-driven marketing is transforming how food brands connect with younger audiences, especially Generation Z (Gen Z). Artificial intelligence has evolved from a trend into a structural norm that influences personalization and persuasion in food marketing. This paper examines how Gen Z engages with AI versus traditional food ads, mapping psychological pathways and their relevance to the EU AI Act. Design/methodology/approach An online surve…
Medicine (3 works) · Psychology (3 works) · Behavioral Health and Interventions (2 works) · Clinical Psychology (2 works) · Clinical Psychology (2 works) · Cluster (spacecraft (2 works) · Computer Science (2 works) · Environmental health (2 works) · Impact of Technology on Adolescents (2 works) · Media Influence and Health (2 works)