Ellen J Van Loo
Biographic Data
| ID | 6254956 |
|---|---|
| NAME | Ellen J Van Loo |
| GIVEN NAMES | Ellen J |
| FAMILY NAME | Van Loo |
| SIGNATURE | VAN LOO E J |
| AFFILIATIONS | Wageningen University & Research |
| ORCID | 0000-0002-0162-1760 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 97 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Buying intention of True Price labelled food products for different motive-based consumer segments
True Price seeks to make the “hidden” costs of products visible in the price label.Video messages helpful and effective instrument to convey True Price concept.Consumers prioritizing health and sustainability positively react to TP label.The ‘less concerned segment’ showed least positive perceptions towards True Pricing
Exploring the role of memory and point-of-purchase promotion on food choice
Purpose This research investigates how consumers’ prior knowledge and attention to labeling information influence their choices and willingness to pay (WTP) for Medjool dates. While previous studies have explored the link between attention and choice, this study advances the literature by combining stored (memory-based) knowledge with external (labeling) information, offering new insights into food choice behavior. Design/methodology/approach Cho…
From Niche to Norm
Plant-based labels aim to promote plant-based choices by highlighting which products are plant-based. However, these labels are often applied selectively, leaving many more plant-based products unlabelled. We argue that this may unintentionally communicate that plant-based options are more 'niche' rather than the 'norm', and thereby hinder normalisation of plant-based consumption. Across two incentive-compatible experiments with representative Du…
Evaluating policy and industry-based interventions for healthier online food-away-from-home choices
Online grocery shopping recommender systems
Food recommender systems have been developed for the online environment to support shoppers in making informed decisions. These systems analyze the extensive data collected to infer consumer preferences and needs, providing relevant product recommendations accordingly. Despite the potential of recommender systems as a strategic marketing tool in the online grocery shopping environment, there has been limited effort to systematically analyze appro…
Understanding consumer attitude toward the name framings of cultured meat
The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different te…
Impact of food swap recommendations on dietary choices in an online supermarket
One novel strategy to shift food choices in digital shopping environments is to automatically recommend healthier alternatives when an unhealthy choice is made. However, this raises the question which alternative products to recommend. This study assesses 1) whether healthier food swap recommendations are effective, even though the unhealthy choice was made in the presence of visible FOP nutrition labels, and 2) how the similarity of the alternat…
Turning FOP nutrition labels into action
Exploring the role of decision support systems in promoting healthier and more sustainable online food shopping
This study aims to identify opportunities and barriers in developing and implementing Food Shopping Support Systems (FSSS) for healthier and more sustainable choices, given the growing consumer demand and persistent societal problems related to food. The study examined the social and technical value of FSSS in an early development stage through one-on-one expert interviews (n = 20) and consumer focus groups (4 groups, n = 19). Experts were employ…
Short and Long-Term Innovations on Dietary Behavior Assessment and Coaching
Overweight, obesity and cardiometabolic diseases are major global health concerns. Lifestyle factors, including diet, have been acknowledged to play a key role in the solution of these health risks. However, as shown by numerous studies, and in clinical practice, it is extremely challenging to quantify dietary behaviors as well as influencing them via dietary interventions. As shown by the limited success of 'one-size-fits-all' nutritional campai…
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives
Despite rising interest in and sales of innovative non-animal-based protein sources, there remains a lack of information about consumer demand for these new foods and their ultimate market potential. This study reports the results of a nationwide survey of more than 1800 U.S. consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties, (lab-grown, plant-based with pea protein, an…
What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam
Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …
Healthy, sustainable and plant-based eating
Challenges and prospects for consumer acceptance of cultured meat
Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper a…
Sustainability labels on coffee
Flemish consumer attitudes towards more sustainable food choices
Flemish consumer attitudes towards more sustainable food choices
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives
Despite rising interest in and sales of innovative non-animal-based protein sources, there remains a lack of information about consumer demand for these new foods and their ultimate market potential. This study reports the results of a nationwide survey of more than 1800 U.S. consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties, (lab-grown, plant-based with pea protein, an…
Healthy, sustainable and plant-based eating
What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam
Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …
Impact of food swap recommendations on dietary choices in an online supermarket
One novel strategy to shift food choices in digital shopping environments is to automatically recommend healthier alternatives when an unhealthy choice is made. However, this raises the question which alternative products to recommend. This study assesses 1) whether healthier food swap recommendations are effective, even though the unhealthy choice was made in the presence of visible FOP nutrition labels, and 2) how the similarity of the alternat…
Understanding consumer attitude toward the name framings of cultured meat
The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different te…
Exploring the role of decision support systems in promoting healthier and more sustainable online food shopping
This study aims to identify opportunities and barriers in developing and implementing Food Shopping Support Systems (FSSS) for healthier and more sustainable choices, given the growing consumer demand and persistent societal problems related to food. The study examined the social and technical value of FSSS in an early development stage through one-on-one expert interviews (n = 20) and consumer focus groups (4 groups, n = 19). Experts were employ…
Flemish consumer attitudes towards more sustainable food choices
Challenges and prospects for consumer acceptance of cultured meat
Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper a…
Sustainability labels on coffee
Healthy, sustainable and plant-based eating
What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam
Little is known about the value of sustainably-produced rice and incentive mechanisms for the adoption of sustainable production standards throughout rice value chains in Southeast Asia. This study tests the feasibility of a market-based incentive mechanism by eliciting consumers’ willingness-to-pay (WTP) for rice produced and labeled under a national sustainable production standard in the South of Vietnam through experimental auctions. Domestic …
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives
Despite rising interest in and sales of innovative non-animal-based protein sources, there remains a lack of information about consumer demand for these new foods and their ultimate market potential. This study reports the results of a nationwide survey of more than 1800 U.S. consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties, (lab-grown, plant-based with pea protein, an…
Short and Long-Term Innovations on Dietary Behavior Assessment and Coaching
Overweight, obesity and cardiometabolic diseases are major global health concerns. Lifestyle factors, including diet, have been acknowledged to play a key role in the solution of these health risks. However, as shown by numerous studies, and in clinical practice, it is extremely challenging to quantify dietary behaviors as well as influencing them via dietary interventions. As shown by the limited success of 'one-size-fits-all' nutritional campai…
Turning FOP nutrition labels into action
Exploring the role of decision support systems in promoting healthier and more sustainable online food shopping
This study aims to identify opportunities and barriers in developing and implementing Food Shopping Support Systems (FSSS) for healthier and more sustainable choices, given the growing consumer demand and persistent societal problems related to food. The study examined the social and technical value of FSSS in an early development stage through one-on-one expert interviews (n = 20) and consumer focus groups (4 groups, n = 19). Experts were employ…
Online grocery shopping recommender systems
Food recommender systems have been developed for the online environment to support shoppers in making informed decisions. These systems analyze the extensive data collected to infer consumer preferences and needs, providing relevant product recommendations accordingly. Despite the potential of recommender systems as a strategic marketing tool in the online grocery shopping environment, there has been limited effort to systematically analyze appro…
Understanding consumer attitude toward the name framings of cultured meat
The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different te…
Impact of food swap recommendations on dietary choices in an online supermarket
One novel strategy to shift food choices in digital shopping environments is to automatically recommend healthier alternatives when an unhealthy choice is made. However, this raises the question which alternative products to recommend. This study assesses 1) whether healthier food swap recommendations are effective, even though the unhealthy choice was made in the presence of visible FOP nutrition labels, and 2) how the similarity of the alternat…
Evaluating policy and industry-based interventions for healthier online food-away-from-home choices
Buying intention of True Price labelled food products for different motive-based consumer segments
True Price seeks to make the “hidden” costs of products visible in the price label.Video messages helpful and effective instrument to convey True Price concept.Consumers prioritizing health and sustainability positively react to TP label.The ‘less concerned segment’ showed least positive perceptions towards True Pricing
Exploring the role of memory and point-of-purchase promotion on food choice
Purpose This research investigates how consumers’ prior knowledge and attention to labeling information influence their choices and willingness to pay (WTP) for Medjool dates. While previous studies have explored the link between attention and choice, this study advances the literature by combining stored (memory-based) knowledge with external (labeling) information, offering new insights into food choice behavior. Design/methodology/approach Cho…
From Niche to Norm
Plant-based labels aim to promote plant-based choices by highlighting which products are plant-based. However, these labels are often applied selectively, leaving many more plant-based products unlabelled. We argue that this may unintentionally communicate that plant-based options are more 'niche' rather than the 'norm', and thereby hinder normalisation of plant-based consumption. Across two incentive-compatible experiments with representative Du…
Business (10 works) · Psychology (7 works) · Consumer Attitudes and Food Labeling (6 works) · Food choice (6 works) · Marketing (6 works) · Agriculture Sustainability and Environmental Impact (5 works) · Economics (5 works) · Organic Food and Agriculture (5 works) · Sustainability (5 works) · Advertising (4 works)