Kyeongwon Kwon
Biographic Data
| ID | 6255417 |
|---|---|
| NAME | Kyeongwon Kwon |
| GIVEN NAMES | Kyeongwon |
| FAMILY NAME | Kwon |
| SIGNATURE | KWON K |
| AFFILIATIONS | Florida State University |
| ORCID | 0000-0003-4540-7616 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
From green advertising to greenwashing
In view of increasing demand for environmental initiatives from consumers, corporations have actively created green advertising to demonstrate their commitment to the environment. This study conducted a systematic content analysis of green advertising by leading global corporations on social media in 2019, 2020, and 2021. By replicating and extending the seminal study by Carlson, Grove, and Kangun in 1993, we explored changes in green advertising…
Eating Point-of-View in ASMR Videos Alters Motivational Outcomes
Autonomous Sensory Meridian Response (ASMR) is an involuntary tingling sensation that is pleasant and relaxing. Given its rapid growth in popularity and increasing appearance in food advertising and marketing schemes, this study investigated whether certain features of food-related ASMR videos are more positively experienced than others. Participants ( N = 183) took part in an experiment in which they viewed ASMR videos that varied in camera poin…
Fast food menu calorie labeling contexts as complex contributing factors to overeating
Fast food menu calorie labeling contexts as complex contributing factors to overeating
From green advertising to greenwashing
In view of increasing demand for environmental initiatives from consumers, corporations have actively created green advertising to demonstrate their commitment to the environment. This study conducted a systematic content analysis of green advertising by leading global corporations on social media in 2019, 2020, and 2021. By replicating and extending the seminal study by Carlson, Grove, and Kangun in 1993, we explored changes in green advertising…
Eating Point-of-View in ASMR Videos Alters Motivational Outcomes
Autonomous Sensory Meridian Response (ASMR) is an involuntary tingling sensation that is pleasant and relaxing. Given its rapid growth in popularity and increasing appearance in food advertising and marketing schemes, this study investigated whether certain features of food-related ASMR videos are more positively experienced than others. Participants ( N = 183) took part in an experiment in which they viewed ASMR videos that varied in camera poin…
Advertising (2 works) · Business (2 works) · Cognitive psychology (2 works) · Computer Science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising research (1 work) · Artificial Intelligence (1 work) · Biology (1 work) · Caloric theory (1 work)