Isaac Cheah
Biographic Data
| ID | 6258260 |
|---|---|
| NAME | Isaac Cheah |
| GIVEN NAMES | Isaac |
| FAMILY NAME | Cheah |
| SIGNATURE | CHEAH I |
| AFFILIATIONS | Curtin University |
| ORCID | 0000-0001-5064-7812 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The effects of climate change on food intake, appetite and dietary choices
Generational advertising
Generational labels are widely used in popular culture to signal the values or behaviours of specific groups, making them appealing to advertisers. This paper reviews generational segmentation in advertising research and examines its practice through interviews with advertising practitioners. The paper provides an extended literature review, insights, and implications for research and practice. While generational segmentation is a convenient way …
The roles of Psychological distance and digital blockchain technology in mitigating consumer reluctance toward alternative proteins
Synergistic competencies of business graduates for the digital age
Purpose For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft and technical, new and old) that are relevant and applicable. Design/methodology/approach Insights are obtained from 60 comprehensive interviews with HE business students, educators and industry practitioners. Findings Six synergistic competencies are described t…
A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services
This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected via a self-administered online survey questionnaire and involved Australian and Chinese respondents who intend to visit Western Australia. Findings indicate that consumers’ perceived luxury and novelty of the s…
Regulatory focus and junk food avoidance
Drivers and barriers toward reducing meat consumption
Drivers and barriers toward reducing meat consumption
Regulatory focus and junk food avoidance
Synergistic competencies of business graduates for the digital age
Purpose For business and management higher education (HE) to transition graduates to digital workplaces and careers, it’s crucial they develop competencies (digital and traditional, soft and technical, new and old) that are relevant and applicable. Design/methodology/approach Insights are obtained from 60 comprehensive interviews with HE business students, educators and industry practitioners. Findings Six synergistic competencies are described t…
A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services
This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected via a self-administered online survey questionnaire and involved Australian and Chinese respondents who intend to visit Western Australia. Findings indicate that consumers’ perceived luxury and novelty of the s…
Generational advertising
Generational labels are widely used in popular culture to signal the values or behaviours of specific groups, making them appealing to advertisers. This paper reviews generational segmentation in advertising research and examines its practice through interviews with advertising practitioners. The paper provides an extended literature review, insights, and implications for research and practice. While generational segmentation is a convenient way …
The roles of Psychological distance and digital blockchain technology in mitigating consumer reluctance toward alternative proteins
The effects of climate change on food intake, appetite and dietary choices
Psychology (6 works) · Business (5 works) · Marketing (5 works) · Computer Science (4 works) · Advertising (3 works) · Agriculture Sustainability and Environmental Impact (2 works) · Computer security (2 works) · Economics (2 works) · Environmental Education and Sustainability (2 works) · Medicine (2 works)