Emily Truman
Biographic Data
| ID | 6259351 |
|---|---|
| NAME | Emily Truman |
| GIVEN NAMES | Emily |
| FAMILY NAME | Truman |
| SIGNATURE | TRUMAN E |
| AFFILIATIONS | University of Calgary |
| ORCID | 0000-0003-3377-9869 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Food marketing to teenagers
Food marketing is a conspicuous part of the digital landscape for teenagers, with the aims of influencing preferences, purchases and consumption. Yet little is known about the nature and persuasive power of such marketing, especially across the platforms most popular with teens. Given this research gap, this exploratory study aimsed to shed light on the "digital palate" being advertised to teenagers and the specific appeals they found salient wit…
Food marketing on digital platforms
Objective: Given the aggressive marketing of foods and beverages to teenagers on digital platforms, and the paucity of research documenting teen engagement with food marketing and its persuasive content, the objective of this study is to examine what teenagers see as teen-targeted food marketing on four popular digital platforms and to provide insight into the persuasive power of that marketing. Design: This is an exploratory, participatory resea…
The “risk object” of cannabis edibles
Young adults are the most prominent users of cannabis in Canada, which was legalised for recreational use in 2018. Edibles are a highly popular form of cannabis delivery for this age group, yet little qualitative research explores young adult perspectives on edibles, including how edibles function socially for them, or are viewed in terms of risk. This study fills this research gap, conducting focus groups with 57 young adults (ages-18–24) in Cal…
Tracking teen food marketing
Food marketing has long been recognized to influence children's food preferences and consumption patterns, yet only in recent years have teenagers been recognized as a uniquely vulnerable audience for food marketing appeals. Marketing pressures on teenagers around food promotion continue to intensify, yet little is known about the marketing channels and specific persuasive appeals targeting this audience. Given this research gap, this participato…
Food Promotion and Children's Health
Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor nutritional quality, influences children's food preferences and habits, and is a factor in childhood obesity. Given that food marketing relentlessly targets children in traditional/digital media and the built environment, children need critical media literacy skills that build their understanding of food marketing's persuasive effects. However, little res…
Assessing public health messaging about cannabis edibles
In light of the recent legalization of cannabis in Canada, and the prevalence of edibles as a preferred mode of consumption for young adults, there is a need for evidence-based youth-targeted public health messaging on edibles that resonates with this audience. To explore Canadian young adult views on existing public health messaging regarding cannabis edibles, we conducted 8 focus groups with 57 university students ages 18 to 24 (32 women; 25 me…
Food Marketing and Power
Food marketing is powerful and prevalent, influencing young people's food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to monitor such marketing. To monitor, criteria for what counts as teen-targeted food marketing content (i.e., persuasive techniques) must first be established. This exploratory study engaged teen…
Food marketing to teenagers
Rethinking the Cultural Icon
Background The role of cultural icons in twenty-first century North American popular culture has been under-theorized in communication scholarship. This is a significant gap in knowledge, given the importance of the icon as a public text through which collective cultural values are symbolized. Analysis Using the novel approach of the scoping review, this article illuminates the current landscape of iconic studies by identifying wide-ranging examp…
Defining food literacy
Promoting children’s health
Food marketing to teenagers
Promoting children’s health
Tracking teen food marketing
Food marketing has long been recognized to influence children's food preferences and consumption patterns, yet only in recent years have teenagers been recognized as a uniquely vulnerable audience for food marketing appeals. Marketing pressures on teenagers around food promotion continue to intensify, yet little is known about the marketing channels and specific persuasive appeals targeting this audience. Given this research gap, this participato…
Rethinking the Cultural Icon
Background The role of cultural icons in twenty-first century North American popular culture has been under-theorized in communication scholarship. This is a significant gap in knowledge, given the importance of the icon as a public text through which collective cultural values are symbolized. Analysis Using the novel approach of the scoping review, this article illuminates the current landscape of iconic studies by identifying wide-ranging examp…
Defining food literacy
Promoting children’s health
Food Promotion and Children's Health
Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor nutritional quality, influences children's food preferences and habits, and is a factor in childhood obesity. Given that food marketing relentlessly targets children in traditional/digital media and the built environment, children need critical media literacy skills that build their understanding of food marketing's persuasive effects. However, little res…
Assessing public health messaging about cannabis edibles
In light of the recent legalization of cannabis in Canada, and the prevalence of edibles as a preferred mode of consumption for young adults, there is a need for evidence-based youth-targeted public health messaging on edibles that resonates with this audience. To explore Canadian young adult views on existing public health messaging regarding cannabis edibles, we conducted 8 focus groups with 57 university students ages 18 to 24 (32 women; 25 me…
Food Marketing and Power
Food marketing is powerful and prevalent, influencing young people's food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to monitor such marketing. To monitor, criteria for what counts as teen-targeted food marketing content (i.e., persuasive techniques) must first be established. This exploratory study engaged teen…
Food marketing to teenagers
The “risk object” of cannabis edibles
Young adults are the most prominent users of cannabis in Canada, which was legalised for recreational use in 2018. Edibles are a highly popular form of cannabis delivery for this age group, yet little qualitative research explores young adult perspectives on edibles, including how edibles function socially for them, or are viewed in terms of risk. This study fills this research gap, conducting focus groups with 57 young adults (ages-18–24) in Cal…
Tracking teen food marketing
Food marketing has long been recognized to influence children's food preferences and consumption patterns, yet only in recent years have teenagers been recognized as a uniquely vulnerable audience for food marketing appeals. Marketing pressures on teenagers around food promotion continue to intensify, yet little is known about the marketing channels and specific persuasive appeals targeting this audience. Given this research gap, this participato…
Food marketing on digital platforms
Objective: Given the aggressive marketing of foods and beverages to teenagers on digital platforms, and the paucity of research documenting teen engagement with food marketing and its persuasive content, the objective of this study is to examine what teenagers see as teen-targeted food marketing on four popular digital platforms and to provide insight into the persuasive power of that marketing. Design: This is an exploratory, participatory resea…
Food marketing to teenagers
Food marketing is a conspicuous part of the digital landscape for teenagers, with the aims of influencing preferences, purchases and consumption. Yet little is known about the nature and persuasive power of such marketing, especially across the platforms most popular with teens. Given this research gap, this exploratory study aimsed to shed light on the "digital palate" being advertised to teenagers and the specific appeals they found salient wit…
Psychology (9 works) · Business (8 works) · Political science (8 works) · Marketing (7 works) · Medicine (7 works) · Food marketing (6 works) · Sociology (6 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social science (4 works)