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Asad Yusoff

Biographic Data

ID6259619
NAMEAsad Yusoff
GIVEN NAMESAsad
FAMILY NAMEYusoff
SIGNATUREYUSOFF A
AFFILIATIONSThe George Institute for Global Health
ORCID0009-0009-7640-2501
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS0
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Testing the effects of nutrition-related claims on perceptions of and preferences for alcohol products among Australian consumers

    Open Access•Asad Yusoff, Alexandra Jones et al.•ARTICLE•Health Promotion International•2026

    To appeal to health-conscious consumers, alcohol companies are marketing some products with a variety of on-pack claims. The aims of this study were to assess (i) whether the presence of sugar, carbohydrate, or energy claims on alcohol labels can influence perceived healthiness and product selection, (ii) whether any differences occurred by age and gender, and (iii) whether claim format influenced any observed effects. A total of 2034 Australian …

  • ‘Zero Alcohol Drinks Are Really Complex’: Navigating Substitution and Addition Consumption Issues

    Open Access•Simone Pettigrew, Bella Sträuli et al.•ARTICLE•Drug and Alcohol Review•2026

  • Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products

    Open Access•Asad Yusoff, Simone Pettigrew et al.•ARTICLE•Drug and Alcohol Review•2026

  • Trends in the Range of Zero Alcohol Products Available in Supermarkets and Alcohol Stores in Australia

    Open Access•Simone Pettigrew, Tazman Davies et al.•ARTICLE•Drug and Alcohol Review•2026

  • Attitudes to Restrictions on the Promotion and Parental Supply of Zero Alcohol Products

    Open Access•Laura Bathie, Asad Yusoff et al.•ARTICLE•Drug and Alcohol Review•2026

  • Misalignment between ultra-processed status and ‘better for you’ claims on premix alcohol products

    Open Access•Simone Pettigrew, Asad Yusoff et al.•ARTICLE•International Journal of Drug…•2026

    Background Premix alcohol products (also known as ready-to-drink beverages) are a rapidly expanding alcohol category and frequently marketed using ‘better for you’ claims (e.g., ‘Low sugar’, ‘Natural’). Little is known about the extent to which these products are ultra-processed or whether marketing claims align with ultra-processed status. This study aimed to address this evidence gap by auditing ingredient disclosure on premix products, assessi…

  • Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label

    Open Access•Simone Pettigrew, Tazman Davies et al.•ARTICLE•Health Promotion International•2025

    Policy makers lack guidance on effective ways to introduce alcohol warnings, making it important to document the experiences of early adopter countries. Aims of this study were to (i) assess uptake of a mandated pregnancy warning label in Australia, (ii) identify the placement of the warning on products (i.e. front, back, side, top, or bottom), and (iii) compare the results for (i) and (ii) between 2023 and 2024 to provide insights into industry …

  • Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia

    Open Access•Tazman Davies, Paula O’Brien et al.•ARTICLE•International Journal of Drug…•2025

    To increase uptake of the mandatory pregnancy warning label, policymakers should consider mandating that all alcoholic beverages available for sale, not just products labelled from 1 August 2023, display the warning. Existing requirements could be revised to ensure that the label is more prominently displayed

  • There's just a lot of numbers and I just want to have a drink”: The challenge of communicating the energy content of alcohol products

    Open Access•Simone Pettigrew, Bella Sträuli et al.•ARTICLE•Appetite•2025•References: 43

    Various governments are considering the implementation of energy labelling on alcohol products as one element of obesity prevention policies. However, little is known about the most effective ways to communicate energy information to consumers. The aim of the present study was to explore consumers’ reactions to different energy information provision formats to assist the development of effective energy labels. Nine focus groups (n = 83 participan…

  • A national assessment of the economic and wellbeing impacts of recreational surfing in Australia

    Open Access•Ana Manero, Asad Yusoff et al.•ARTICLE•Marine Policy•2024

    Surfing is a cultural ecosystem service, providing recreational benefits to over 50 million people worldwide and fostering economic activity through retail and tourism industries. Despite its growing popularity and threats to natural environments, surfing’s economic and social impacts remain sparsely documented. This study provides a nationwide assessment of surfing’s impact on Australia’s economy and participants’ wellbeing, using an online surv…

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  • A national assessment of the economic and wellbeing impacts of recreational surfing in Australia

    Open Access•Ana Manero, Asad Yusoff et al.•ARTICLE•Marine Policy•2024

    Surfing is a cultural ecosystem service, providing recreational benefits to over 50 million people worldwide and fostering economic activity through retail and tourism industries. Despite its growing popularity and threats to natural environments, surfing’s economic and social impacts remain sparsely documented. This study provides a nationwide assessment of surfing’s impact on Australia’s economy and participants’ wellbeing, using an online surv…

  • Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label

    Open Access•Simone Pettigrew, Tazman Davies et al.•ARTICLE•Health Promotion International•2025

    Policy makers lack guidance on effective ways to introduce alcohol warnings, making it important to document the experiences of early adopter countries. Aims of this study were to (i) assess uptake of a mandated pregnancy warning label in Australia, (ii) identify the placement of the warning on products (i.e. front, back, side, top, or bottom), and (iii) compare the results for (i) and (ii) between 2023 and 2024 to provide insights into industry …

  • Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia

    Open Access•Tazman Davies, Paula O’Brien et al.•ARTICLE•International Journal of Drug…•2025

    To increase uptake of the mandatory pregnancy warning label, policymakers should consider mandating that all alcoholic beverages available for sale, not just products labelled from 1 August 2023, display the warning. Existing requirements could be revised to ensure that the label is more prominently displayed

  • There's just a lot of numbers and I just want to have a drink”: The challenge of communicating the energy content of alcohol products

    Open Access•Simone Pettigrew, Bella Sträuli et al.•ARTICLE•Appetite•2025•References: 43

    Various governments are considering the implementation of energy labelling on alcohol products as one element of obesity prevention policies. However, little is known about the most effective ways to communicate energy information to consumers. The aim of the present study was to explore consumers’ reactions to different energy information provision formats to assist the development of effective energy labels. Nine focus groups (n = 83 participan…

  • Testing the effects of nutrition-related claims on perceptions of and preferences for alcohol products among Australian consumers

    Open Access•Asad Yusoff, Alexandra Jones et al.•ARTICLE•Health Promotion International•2026

    To appeal to health-conscious consumers, alcohol companies are marketing some products with a variety of on-pack claims. The aims of this study were to assess (i) whether the presence of sugar, carbohydrate, or energy claims on alcohol labels can influence perceived healthiness and product selection, (ii) whether any differences occurred by age and gender, and (iii) whether claim format influenced any observed effects. A total of 2034 Australian …

  • ‘Zero Alcohol Drinks Are Really Complex’: Navigating Substitution and Addition Consumption Issues

    Open Access•Simone Pettigrew, Bella Sträuli et al.•ARTICLE•Drug and Alcohol Review•2026

  • Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products

    Open Access•Asad Yusoff, Simone Pettigrew et al.•ARTICLE•Drug and Alcohol Review•2026

  • Trends in the Range of Zero Alcohol Products Available in Supermarkets and Alcohol Stores in Australia

    Open Access•Simone Pettigrew, Tazman Davies et al.•ARTICLE•Drug and Alcohol Review•2026

  • Attitudes to Restrictions on the Promotion and Parental Supply of Zero Alcohol Products

    Open Access•Laura Bathie, Asad Yusoff et al.•ARTICLE•Drug and Alcohol Review•2026

  • Misalignment between ultra-processed status and ‘better for you’ claims on premix alcohol products

    Open Access•Simone Pettigrew, Asad Yusoff et al.•ARTICLE•International Journal of Drug…•2026

    Background Premix alcohol products (also known as ready-to-drink beverages) are a rapidly expanding alcohol category and frequently marketed using ‘better for you’ claims (e.g., ‘Low sugar’, ‘Natural’). Little is known about the extent to which these products are ultra-processed or whether marketing claims align with ultra-processed status. This study aimed to address this evidence gap by auditing ingredient disclosure on premix products, assessi…

Alcohol (7 works) · Substance Abuse Treatment and Outcomes (5 works) · Alcohol industry (3 works) · Consumer Attitudes and Food Labeling (3 works) · Alcohol consumption (2 works) · Alcohol content (2 works) · Appeal (2 works) · Business (2 works) · Global Public Health Policies and Epidemiology (2 works) · Homelessness and Social Issues (2 works)

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