Silvio Menghini
Biographic Data
| ID | 6261369 |
|---|---|
| NAME | Silvio Menghini |
| GIVEN NAMES | Silvio |
| FAMILY NAME | Menghini |
| SIGNATURE | MENGHINI S |
| AFFILIATIONS | University of Florence |
| ORCID | 0000-0002-5304-3536 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany
The aim of the study is the elicitation of the consumer's semantic perception of different alcoholic beverages in order to provide information for the definition of communication strategies for both the private sector (and specifically the wine industry) and the public decision maker. Such information can be seen as the basis of a wider social marketing construct aimed at the promotion of responsible drinking among young consumers. The semantic d…
La riforma della Politica Agricola Comunitaria e la filiera olivicolo-olearia italiana
The book illustrates the results of a wide-ranging survey of the overall situation of the olive oil market and the Italian production chain for olives and olive oil. Based on the results of this investigation, two possible prospects for development have been identified. The first follows the guidelines that prevail at Community level, favouring a specialist olive cultivation. The second instead aims at a valorisation of agriculture where it featu…
No prominent works on this page.
La riforma della Politica Agricola Comunitaria e la filiera olivicolo-olearia italiana
The book illustrates the results of a wide-ranging survey of the overall situation of the olive oil market and the Italian production chain for olives and olive oil. Based on the results of this investigation, two possible prospects for development have been identified. The first follows the guidelines that prevail at Community level, favouring a specialist olive cultivation. The second instead aims at a valorisation of agriculture where it featu…
Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany
The aim of the study is the elicitation of the consumer's semantic perception of different alcoholic beverages in order to provide information for the definition of communication strategies for both the private sector (and specifically the wine industry) and the public decision maker. Such information can be seen as the basis of a wider social marketing construct aimed at the promotion of responsible drinking among young consumers. The semantic d…
Advertising (1 work) · Agriculture & farming (1 work) · Agriculture and Rural Development Research (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Diverse academic and cultural studies (1 work) · Elaboration (1 work) · Fermentation and Sensory Analysis (1 work)