Lynn Van Wezemael

Biographic Data

ID6261774
NAMELynn Van Wezemael
GIVEN NAMESLynn
FAMILY NAMEVan Wezemael
SIGNATUREVAN WEZEMAEL L
AFFILIATIONSGhent University
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2012
H-INDEX0

  • Evaluation of a Mixed Participatory Method to Improve Mutual Understanding Between Consumers and Chain Actors

    Open AccessLynn Van Wezemael, Wim Verbeke et al.ARTICLEJournal of Mixed Methods Research2012References: 6

    In the research project, Medialog, a mixed participatory method, was applied to improve mutual understanding between consumers and chain actors in the French beef supply chain. This article presents a mixed methods evaluation of this participatory method using a SWOT analysis. The evaluation reveals several strengths of the participatory method such as dialogue and flexibility, as well as opportunities for wider application, for example, growing …

  • Consumer perceptions of beef healthiness

    Open AccessLynn Van Wezemael, Wim Verbeke et al.ARTICLEBMC Public Health2010

    The individual responsibility for health implies that consumers should be able to make correct judgements about how healthful their food is. However, the results of this study indicate that an accurate assessment of beef healthiness is not always straightforward. The presented results on consumer perceptions of beef healthiness provide insights into consumer decision making processes, which are important for the innovation and product differentia…