Ou Wang

Datos Biográficos

ID6263595
NOMBREOu Wang
NOMBRESOu
APELLIDOWang
FIRMAWANG O
AFILIACIONESUniversity of Waikato
ORCID0000-0002-7976-3232
VERIFICADOSí
TOTAL DE OBRAS11
TOTAL DE CITAS7
TOTAL COMO AUTOR11
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2015
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H1

  • Sustainability in e-commerce food shopping

    Open AccessOu Wang, Federico J A Pérez-Cueto et al.ARTICLEBritish Food Journal2025

    Purpose This study aims to explore the key factors that influence consumers’ positive or negative image of sustainability in e-commerce food shopping (EFS). Design/methodology/approach Data were collected through an online questionnaire with 2,039 participants from New Zealand and the United Kingdom. An open-ended question was used to explore consumers’ perceptions toward sustainability in EFS. A linear regression analysis was conducted to associ…

  • Consumer adoption of blockchain food traceability

    Open AccessOu Wang, Frank ScrimgeourARTICLEBritish Food Journal2023

    Purpose This study explores the influence of the following factors on consumer adoption of blockchain food traceability (BFT): innovation-adoption characteristics, segmentation, expertise in food traceability, expertise in blockchain technology, food categorical preferences and perceived important features of BFT. Design/methodology/approach The data was collected via an online questionnaire with 1,401 participants in New Zealand. Exploratory fac…

  • Consumer segmentation and motives for choice of cultured meat in two Chinese cities

    Open AccessOu Wang, Frank ScrimgeourARTICLEBritish Food Journal2023

    Purpose The widespread dietary adoption of cultured meat could provide important benefits to animal welfare, the environment, food safety and security. This study examines consumer segmentation and consumer motives for choice of cultured meat in China. Design/methodology/approach The data were collected by means of a web-based questionnaire ( n = 608) distributed in the two cites of Shanghai and Chengdu. Factor analysis, cluster analysis and path…

  • Consumer adoption of online-to-offline food delivery services in China and New Zealand

    Open AccessOu Wang, Frank ScrimgeourARTICLEBritish Food Journal2022

    Purpose This study explores impacts of innovation-adoption characteristics, food choice motives, segmentation and socio-demographics on consumer adoption of online-to-offline food delivery services (O2O-FDS) in a Western developed country – New Zealand – and an Asian developing country – China. Design/methodology/approach An online survey of 1,185 consumers provides data that the authors analyse using factor analyses, structural equation modellin…

  • Rhus chinensis Mill. fruits prevent necrotizing enterocolitis in rat pups via regulating the expressions of key proteins involved in multiple signaling pathways

    Open AccessYi Zhang, Ou Wang et al.ARTICLEJournal of Ethnopharmacology2022

  • Prevalence of Complementary Feeding Indicators and Associated Factors Among 6- to 23-Month Breastfed Infants and Young Children in Poor Rural Areas of China

    Open AccessJing Liu, Junsheng Huo et al.ARTICLEFrontiers in Public Health2021

    This study aimed to estimate the status of complementary feeding (CF) and its associated factors among 6–23-month breastfed infants and young children (IYC). We used secondary data from the China Nutrition Improvement Project on Children in Poor Areas in 2018. The status of CF was provided by parents of IYC through 24-h dietary recall. The study included 13,972 6–23-month-old breastfed IYC comprising 24.7% 6–8-month, 28.5% 9–11-month, 31.4% 12–17…

  • Consumer attitudes towards leftover food takeout interventions

    Open AccessSoniya Billore, Tomio Kobayashi et al.ARTICLEBritish Food Journal2021

    Purpose The purpose is to explore consumer acceptance of the doggy bag as an intervention to promote sustainable food consumption. In particular, it explores consumer attitudes towards taking home the leftover food from eating out at restaurants as a way of sustainable consumption. Design/methodology/approach A consumer survey to explore consumer attitudes, followed by an investigation of the media communications that promote the doggy bag as a t…

  • The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters

    Open AccessOu Wang, Stefano Somogyi et al.ARTICLEBritish Food Journal2021

    Purpose This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters: Canadian, United States and Australian. Design/methodology/approach A web-based survey was administrated to 981 consumers from two cities in China: Shanghai and Qingdao. Descriptive analysis and binary logistic regression were used in the data analysis. Findings Chinese cons…

  • Food choice in the e-commerce era

    Ou Wang, Stefano Somogyi et al.ARTICLEBritish Food Journal2020

    Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes. Design/methodology/approach An on…

  • Chinese consumers and European beer

    Open AccessOu Wang, Xavier Gellynck et al.ARTICLEAppetite2017Referencias: 41

  • Motives for consumer choice of traditional food and European food in mainland China

    Open AccessOu Wang, Hans De Steur et al.ARTICLEAppetite2015Citada por: 7Referencias: 53