Mariola Palazón
Biographic Data
| ID | 6264931 |
|---|---|
| NAME | Mariola Palazón |
| GIVEN NAMES | Mariola |
| FAMILY NAME | Palazón |
| SIGNATURE | PALAZÓN M |
| AFFILIATIONS | Universidad de Murcia |
| ORCID | 0000-0001-6957-9653 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Who should communicate CSR activities to consumers? NGO partnership and company CSR reputation as determinants
Purpose In the evolving landscape of digital communication, social media is an essential platform for companies to disseminate their corporate social responsibility (CSR) activities. These interactive media also allow other stakeholders, such as the beneficiaries of the CSR, to share information about the activities. Drawing on attribution theory and the source credibility model, this study aims to investigate how the source of CSR messages – cor…
The combined effect of front-of-package labels and influencer recommendations on food choice decisions
Many governments have adopted front-of-pack nutrition labels (FOP labels) that give advice about how healthy a product is. An increasing number of digital food influencers are also informing consumers about the nutritional quality of products and promoting healthy consumption. In this context, the current study analyzes how both sources of information come together to affect purchase intention. Drawing on congruence theory, we propose that the in…
El rol del eWOM en la comunicación de RSC en redes sociales
Las empresas tratan de innovar en sus estrategias de comunicación para ofrecer información tanto sobre sus bienes y servicios, como información corporativa relacionada con las actividades de RSC que la empresa lleva a cabo. En la actualidad, la comunicación sobre RSC es muy importante y poco se sabe acerca de la mejor forma de hacerlo. En este sentido, las redes sociales se han convertido en un importante canal de comunicación entre empresas y co…
The combined effect of front-of-package labels and influencer recommendations on food choice decisions
Many governments have adopted front-of-pack nutrition labels (FOP labels) that give advice about how healthy a product is. An increasing number of digital food influencers are also informing consumers about the nutritional quality of products and promoting healthy consumption. In this context, the current study analyzes how both sources of information come together to affect purchase intention. Drawing on congruence theory, we propose that the in…
El rol del eWOM en la comunicación de RSC en redes sociales
Las empresas tratan de innovar en sus estrategias de comunicación para ofrecer información tanto sobre sus bienes y servicios, como información corporativa relacionada con las actividades de RSC que la empresa lleva a cabo. En la actualidad, la comunicación sobre RSC es muy importante y poco se sabe acerca de la mejor forma de hacerlo. En este sentido, las redes sociales se han convertido en un importante canal de comunicación entre empresas y co…
The combined effect of front-of-package labels and influencer recommendations on food choice decisions
Many governments have adopted front-of-pack nutrition labels (FOP labels) that give advice about how healthy a product is. An increasing number of digital food influencers are also informing consumers about the nutritional quality of products and promoting healthy consumption. In this context, the current study analyzes how both sources of information come together to affect purchase intention. Drawing on congruence theory, we propose that the in…
Who should communicate CSR activities to consumers? NGO partnership and company CSR reputation as determinants
Purpose In the evolving landscape of digital communication, social media is an essential platform for companies to disseminate their corporate social responsibility (CSR) activities. These interactive media also allow other stakeholders, such as the beneficiaries of the CSR, to share information about the activities. Drawing on attribution theory and the source credibility model, this study aims to investigate how the source of CSR messages – cor…
Digital Marketing and Social Media (3 works) · Credibility (2 works) · Political science (2 works) · Source credibility (2 works) · Advertising (1 work) · Art (1 work) · Attribution (1 work) · Business (1 work) · Communication (1 work) · Consumer Attitudes and Food Labeling (1 work)