Florentine Martino
Biographic Data
| ID | 6266790 |
|---|---|
| NAME | Florentine Martino |
| GIVEN NAMES | Florentine |
| FAMILY NAME | Martino |
| SIGNATURE | MARTINO F |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0001-6718-5239 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Automated Detection of Digital Alcohol Marketing Using SCANNER
Alcohol Purchase Modality
Online marketing for alcohol home delivery and alcohol purchasing behaviour
These findings show current marketing strategies encourage drinkers to purchase more alcohol. Strengthened policy initiatives are needed to help reduce alcohol-related harms due to marketing practices
‘Everyone’s a bit buzzed, why not share that’
Social media platforms are increasingly saturated with alcohol-related user-generated content (UGC), which can shape young people’s attitudes and behaviours towards drinking. While all young people are potentially influenced by this content, certain groups, such as Aboriginal young people; lesbian, gay, bisexual, transgender, queer, or other sexual and gender minorities (LGBTQ+) young people; and those living in regional areas, experience disprop…
Alcohol Promotion via User‐Generated Content on Instagram and TikTok
Digital marketing by big bubble tea brands in China in 2023
Objective: Bubble tea is known to have adverse health impacts due to its high sugar content. However, the influence of digital marketing on its consumption, especially among young people, remains unclear. This study aimed to describe the digital marketing strategies of Chinese bubble tea brands. Design: A content analysis of all marketing posts made by the top three Chinese bubble tea brands (by market share) – XIXUE, HEYTEA and NAYUKI – on Bilib…
Contemporary digital marketing techniques used in unhealthy food campaigns targeting young people
The digital marketing of unhealthy foods and non-alcoholic beverages has a detrimental impact on children's eating behaviours, leading to adverse diet-related health outcomes. To inform the development of evidence-based strategies to protect children online, this study aimed to describe contemporary digital marketing techniques and industry reported impacts from unhealthy food and beverage marketing campaigns aimed at young people aged 3-17. We c…
The symbolic consumption processes associated with ‘low-calorie’ and ‘low-sugar’ alcohol products and Australian women
The influence of commercial actors, practices and processes on the health and wellbeing of women is still not well understood. The alcohol industry has developed a range of products to appeal to new ‘health conscious’ markets, such as ‘low-calorie’ and ‘low-sugar’ products. While these products may have specific appeal for women, there has been little in-depth research that has sought to understand how women conceptualize these products and the r…
Turning users into ‘unofficial brand ambassadors’
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria, Australia
Objective: To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sport types. Design: Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions. Setting: A strat…
Supranational changes in drinking patterns
Background: That there have been ‘long waves’ of consumption in parallel in different societies has previously been noted. Now there is a sustained drop in drinking among youth in most of Europe, Australia and North America. Can such changes be understood in a common frame? In terms of inexorable historical phenomena or forces, like Kondratieff waves? In terms of generational shifts, with a younger generation reacting against the habits of an old…
Observable characteristics associated with alcohol intoxication within licensed entertainment venues in Australia
Do consumers ‘Get the facts’? A survey of alcohol warning label recognition in Australia
Within this sample, recall of the current, voluntary warning labels on Australian alcohol products was non-existent, overall awareness was low, and few people reported visiting the DrinkWise website. It appears that current warning labels fail to effectively transmit health messages to the general public
No prominent works on this page.
Do consumers ‘Get the facts’? A survey of alcohol warning label recognition in Australia
Within this sample, recall of the current, voluntary warning labels on Australian alcohol products was non-existent, overall awareness was low, and few people reported visiting the DrinkWise website. It appears that current warning labels fail to effectively transmit health messages to the general public
Observable characteristics associated with alcohol intoxication within licensed entertainment venues in Australia
Supranational changes in drinking patterns
Background: That there have been ‘long waves’ of consumption in parallel in different societies has previously been noted. Now there is a sustained drop in drinking among youth in most of Europe, Australia and North America. Can such changes be understood in a common frame? In terms of inexorable historical phenomena or forces, like Kondratieff waves? In terms of generational shifts, with a younger generation reacting against the habits of an old…
A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria, Australia
Objective: To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sport types. Design: Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions. Setting: A strat…
Turning users into ‘unofficial brand ambassadors’
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
The symbolic consumption processes associated with ‘low-calorie’ and ‘low-sugar’ alcohol products and Australian women
The influence of commercial actors, practices and processes on the health and wellbeing of women is still not well understood. The alcohol industry has developed a range of products to appeal to new ‘health conscious’ markets, such as ‘low-calorie’ and ‘low-sugar’ products. While these products may have specific appeal for women, there has been little in-depth research that has sought to understand how women conceptualize these products and the r…
‘Everyone’s a bit buzzed, why not share that’
Social media platforms are increasingly saturated with alcohol-related user-generated content (UGC), which can shape young people’s attitudes and behaviours towards drinking. While all young people are potentially influenced by this content, certain groups, such as Aboriginal young people; lesbian, gay, bisexual, transgender, queer, or other sexual and gender minorities (LGBTQ+) young people; and those living in regional areas, experience disprop…
Alcohol Promotion via User‐Generated Content on Instagram and TikTok
Digital marketing by big bubble tea brands in China in 2023
Objective: Bubble tea is known to have adverse health impacts due to its high sugar content. However, the influence of digital marketing on its consumption, especially among young people, remains unclear. This study aimed to describe the digital marketing strategies of Chinese bubble tea brands. Design: A content analysis of all marketing posts made by the top three Chinese bubble tea brands (by market share) – XIXUE, HEYTEA and NAYUKI – on Bilib…
Contemporary digital marketing techniques used in unhealthy food campaigns targeting young people
The digital marketing of unhealthy foods and non-alcoholic beverages has a detrimental impact on children's eating behaviours, leading to adverse diet-related health outcomes. To inform the development of evidence-based strategies to protect children online, this study aimed to describe contemporary digital marketing techniques and industry reported impacts from unhealthy food and beverage marketing campaigns aimed at young people aged 3-17. We c…
Automated Detection of Digital Alcohol Marketing Using SCANNER
Alcohol Purchase Modality
Online marketing for alcohol home delivery and alcohol purchasing behaviour
These findings show current marketing strategies encourage drinkers to purchase more alcohol. Strengthened policy initiatives are needed to help reduce alcohol-related harms due to marketing practices
Substance Abuse Treatment and Outcomes (8 works) · Business (7 works) · Advertising (6 works) · Psychology (6 works) · Environmental health (5 works) · Medicine (5 works) · Alcohol (4 works) · Computer Science (4 works) · Sociology (4 works) · Alcohol Consumption and Health Effects (3 works)