Amirhossein Tohidi
Biographic Data
| ID | 6267541 |
|---|---|
| NAME | Amirhossein Tohidi |
| GIVEN NAMES | Amirhossein |
| FAMILY NAME | Tohidi |
| SIGNATURE | TOHIDI A |
| AFFILIATIONS | Gorgan University of Agricultural Sciences and Natural Resources |
| ORCID | 0000-0002-9626-7644 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Analysis of green word-of-mouth advertising behavior of organic food consumers
The word-of-mouth (WOM) marketing process is one of the main means by which consumers obtain information. As a communication channel between consumers in economically developing countries, WOM may contribute to the development of the organic food market. The primary objective of this study is to segment organic saffron consumers in Mashhad, Iran, and determine how they engage in WOM marketing. Data were collected through questionnaires from 13 di…
Organic food market segmentation based on the neobehavioristic theory of consumer behavior
Purpose Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical evidence in this regard. Therefore, the study's primary purpose is to segment the organic saffron market in Mashhad, Iran using neobehavioristic theory and machine learning methods. Design/methodology/approach Considering the neobehavioristic theory of consumer …
Analysis of green word-of-mouth advertising behavior of organic food consumers
The word-of-mouth (WOM) marketing process is one of the main means by which consumers obtain information. As a communication channel between consumers in economically developing countries, WOM may contribute to the development of the organic food market. The primary objective of this study is to segment organic saffron consumers in Mashhad, Iran, and determine how they engage in WOM marketing. Data were collected through questionnaires from 13 di…
Organic food market segmentation based on the neobehavioristic theory of consumer behavior
Purpose Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical evidence in this regard. Therefore, the study's primary purpose is to segment the organic saffron market in Mashhad, Iran using neobehavioristic theory and machine learning methods. Design/methodology/approach Considering the neobehavioristic theory of consumer …
Analysis of green word-of-mouth advertising behavior of organic food consumers
The word-of-mouth (WOM) marketing process is one of the main means by which consumers obtain information. As a communication channel between consumers in economically developing countries, WOM may contribute to the development of the organic food market. The primary objective of this study is to segment organic saffron consumers in Mashhad, Iran, and determine how they engage in WOM marketing. Data were collected through questionnaires from 13 di…
Business (2 works) · Marketing (2 works) · Advertising (1 work) · Agriculture (1 work) · Culinary Culture and Tourism (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Food Waste Reduction and Sustainability (1 work) · Geography (1 work) · Market segmentation (1 work)