Howard Moskowitz
Biographic Data
| ID | 6269482 |
|---|---|
| NAME | Howard Moskowitz |
| GIVEN NAMES | Howard |
| FAMILY NAME | Moskowitz |
| SIGNATURE | MOSKOWITZ H |
| AFFILIATIONS | Jacobs Institute |
| ORCID | 0000-0002-7358-4348 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Containing Covid-19 by Matching Messages on Social Distancing to Emergent Mindsets—The Case of North America
Public compliance with social distancing is key to containing COVID-19, yet there is a lack of knowledge on which communication 'messages' drive compliance. Respondents (224 Canadians and Americans) rated combinations of messages about compliance, systematically varied by an experimental design. Independent variables were perceived risk; the agent communicating the policy; specific social distancing practices; and methods to enforce compliance. R…
Testing consumer perception of nutrient content claims using conjoint analysis
Objective The US Food and Drug Administration (FDA) proposes to establish standardized and mandatory criteria upon which front-of-pack (FOP) nutrition labelling must be based. The present study aimed to estimate the relative contribution of declared amounts of different nutrients to the perception of the overall ‘healthfulness’ of foods by the consumer. Design Protein, fibre, vitamin A, vitamin C, calcium and iron were nutrients to encourage. Tot…
The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases
Use of conjoint analysis to assess web-based communications on functional foods
Umami
Umami
Use of conjoint analysis to assess web-based communications on functional foods
The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases
Testing consumer perception of nutrient content claims using conjoint analysis
Objective The US Food and Drug Administration (FDA) proposes to establish standardized and mandatory criteria upon which front-of-pack (FOP) nutrition labelling must be based. The present study aimed to estimate the relative contribution of declared amounts of different nutrients to the perception of the overall ‘healthfulness’ of foods by the consumer. Design Protein, fibre, vitamin A, vitamin C, calcium and iron were nutrients to encourage. Tot…
Containing Covid-19 by Matching Messages on Social Distancing to Emergent Mindsets—The Case of North America
Public compliance with social distancing is key to containing COVID-19, yet there is a lack of knowledge on which communication 'messages' drive compliance. Respondents (224 Canadians and Americans) rated combinations of messages about compliance, systematically varied by an experimental design. Independent variables were perceived risk; the agent communicating the policy; specific social distancing practices; and methods to enforce compliance. R…
Psychology (5 works) · Business (3 works) · Computer Science (3 works) · Conjoint analysis (3 works) · Food Science (3 works) · Mathematics (3 works) · Statistics (3 works) · Advertising (2 works) · Biology (2 works) · Consumer Attitudes and Food Labeling (2 works)