Xueting Gong
Biographic Data
| ID | 6274186 |
|---|---|
| NAME | Xueting Gong |
| GIVEN NAMES | Xueting |
| FAMILY NAME | Gong |
| SIGNATURE | GONG X |
| AFFILIATIONS | Southwest Jiaotong University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Does logo complexity impact souvenir authenticity perception? When complex is authentic
People crave authenticity in tourism. However, empirical research on the effect of logo design elements on souvenirs’ perceived authenticity has mainly been ignored in the existing literature. We fill this gap by focusing on logo complexity and examining its impact on souvenir authenticity. Across four studies (N = 1037), we demonstrate that complex logos lead to higher perceived authenticity, with the explanatory mechanism behind this being perc…
The effect of rising wages of agricultural labor on pesticide application in China
The effect of rising wages of agricultural labor on pesticide application in China
Does logo complexity impact souvenir authenticity perception? When complex is authentic
People crave authenticity in tourism. However, empirical research on the effect of logo design elements on souvenirs’ perceived authenticity has mainly been ignored in the existing literature. We fill this gap by focusing on logo complexity and examining its impact on souvenir authenticity. Across four studies (N = 1037), we demonstrate that complex logos lead to higher perceived authenticity, with the explanatory mechanism behind this being perc…
Business (2 works) · Advertising (1 works) · Agricultural economics (1 works) · Agricultural Innovations and Practices (1 works) · Agriculture (1 works) · Agronomy (1 works) · Biology (1 works) · China (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)