Nandini Bhalla
Biographic Data
| ID | 6276668 |
|---|---|
| NAME | Nandini Bhalla |
| GIVEN NAMES | Nandini |
| FAMILY NAME | Bhalla |
| SIGNATURE | BHALLA N |
| AFFILIATIONS | University of South Carolina, Columbia, SC, USA |
| ORCID | 0000-0001-5984-6420 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Selling Yoga ‘Off the Mat’
Scholars have critiqued popular media representations of yoga as largely emphasizing thin, white, upper-class female practitioners donning expensive apparel and accessories, exemplifying many aspects of a commercialized and objectified fitness culture and lifestyle brand. However, there is a dearth of research that has investigated the promotional content in popular magazines such as Yoga Journal; for example, no study to date has examined advert…
LGBTQ-Supporting Diversity CSR in India
In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay, bisexual, transgender, and queer (LGBTQ)-supporting corporate social responsibility (CSR) initiatives on individuals' behavioral intentions to support a company and its CSR initiatives by conducting an online experiment with Indian citizens. It also examines the role of value-driven…
Yoga and Female Objectification
Using textual and visual media framing analysis, this research examines contemporary depictions of yoga in U.S. general interest women’s magazines. Critique of narrative and images from three leading magazines demonstrates how the representation of yoga depicts and positions tropes of female objectification that reify values of commodity, consumerism, and divisive exclusionary identity. Narrative and images dominated by bodies of slim, White, upp…
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
Yoga and Female Objectification
Using textual and visual media framing analysis, this research examines contemporary depictions of yoga in U.S. general interest women’s magazines. Critique of narrative and images from three leading magazines demonstrates how the representation of yoga depicts and positions tropes of female objectification that reify values of commodity, consumerism, and divisive exclusionary identity. Narrative and images dominated by bodies of slim, White, upp…
LGBTQ-Supporting Diversity CSR in India
In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay, bisexual, transgender, and queer (LGBTQ)-supporting corporate social responsibility (CSR) initiatives on individuals' behavioral intentions to support a company and its CSR initiatives by conducting an online experiment with Indian citizens. It also examines the role of value-driven…
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
Yoga and Female Objectification
Using textual and visual media framing analysis, this research examines contemporary depictions of yoga in U.S. general interest women’s magazines. Critique of narrative and images from three leading magazines demonstrates how the representation of yoga depicts and positions tropes of female objectification that reify values of commodity, consumerism, and divisive exclusionary identity. Narrative and images dominated by bodies of slim, White, upp…
LGBTQ-Supporting Diversity CSR in India
In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay, bisexual, transgender, and queer (LGBTQ)-supporting corporate social responsibility (CSR) initiatives on individuals' behavioral intentions to support a company and its CSR initiatives by conducting an online experiment with Indian citizens. It also examines the role of value-driven…
Selling Yoga ‘Off the Mat’
Scholars have critiqued popular media representations of yoga as largely emphasizing thin, white, upper-class female practitioners donning expensive apparel and accessories, exemplifying many aspects of a commercialized and objectified fitness culture and lifestyle brand. However, there is a dearth of research that has investigated the promotional content in popular magazines such as Yoga Journal; for example, no study to date has examined advert…
Consumer Behavior in Brand Consumption and Identification (3 works) · Political science (3 works) · Psychology (3 works) · Sociology (3 works) · Commodification (2 works) · Corporate social responsibility (2 works) · Corporate Social Responsibility Reporting (2 works) · Framing (construction (2 works) · History (2 works) · History (2 works)