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Rauf Arif

Biographic Data

ID6276833
NAMERauf Arif
GIVEN NAMESRauf
FAMILY NAMEArif
SIGNATUREARIF R
AFFILIATIONSTowson University
ORCID0000-0002-1888-3409
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS5
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Artificial intelligence, deepfakes, and wars

    Open Access•Taufiq Ahmad, Rauf Arif et al.•ARTICLE•Media War & Conflict•2026•References: 14

    This study analyzes 308 news articles published by 19 newspapers across 19 countries to examine the actors behind deepfakes, the associated threats, and the proposed solutions. Using the Russia–Ukraine war as a case study, the authors examined how newspapers frame deepfake-related actors, threats, and solutions during the conflict. Qualitative thematic analysis was used to analyze the data, and framing theory to interpret the findings. Findings r…

  • College Students’ Perceptions of Artificial Intelligence (AI) Risks and Benefits in Pakistan

    Open Access•Rauf Arif, Muhammad Ittefaq et al.•ARTICLE•Human-Machine Communication•2025

    With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past …

  • Global news media coverage of artificial intelligence (AI)

    Open Access•Muhammad Ittefaq, Ali Zain et al.•ARTICLE•Telematics and Informatics•2025

  • Understanding public reactions to state security officials’ suicide cases in online news comments

    Muhammad Ittefaq, Shafiq Ahmad Kamboh et al.•ARTICLE•Death Studies•2022•References: 4

    Little is known about public reactions to state security officials' suicide in Muslim countries like Pakistan. To explore readers' reactions in online comments, we analyzed 1,765 comments related to 10 news stories about suicide published in five mainstream English newspapers. The findings revealed six themes: stress, depression, and mental health issues; controversial investigation reports and misinformation; need for stronger accountability to …

  • Discriminated in Society and Marginalized in Media

    Muhammad Ittefaq, Waqas Ejaz et al.•ARTICLE•Journalism Practice•2021•Cited by: 2•References: 18

    Sanitary workers are globally marginalized both in media and society. Such discrimination is often amplified when such essential workers belong to a religious minority in Muslim majority societies such as Pakistan. Drawing from the frameworks of social representation and social identity theories, this study uses the qualitative method of in-depth interviews with 30 Christian sanitary workers to shed light on the perception of representation of Ch…

  • Mohamed Zayani, Networked publics and digital contention

    Open Access•Rauf Arif•ARTICLE•Journal of Communication Inquiry•2017

  • Mediated public diplomacy

    Open Access•Rauf Arif, Guy J Golan et al.•ARTICLE•Media War & Conflict•2014•Cited by: 3•References: 25

    This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…

  • Mediated public diplomacy

    Open Access•Rauf Arif, Guy J Golan et al.•ARTICLE•Media War & Conflict•2014•Cited by: 3•References: 25

    This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…

  • Discriminated in Society and Marginalized in Media

    Muhammad Ittefaq, Waqas Ejaz et al.•ARTICLE•Journalism Practice•2021•Cited by: 2•References: 18

    Sanitary workers are globally marginalized both in media and society. Such discrimination is often amplified when such essential workers belong to a religious minority in Muslim majority societies such as Pakistan. Drawing from the frameworks of social representation and social identity theories, this study uses the qualitative method of in-depth interviews with 30 Christian sanitary workers to shed light on the perception of representation of Ch…

  • Mediated public diplomacy

    Open Access•Rauf Arif, Guy J Golan et al.•ARTICLE•Media War & Conflict•2014•Cited by: 3•References: 25

    This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and win the political support of the Pakistani people. Eighteen online interviews with Pakistani media p…

  • Mohamed Zayani, Networked publics and digital contention

    Open Access•Rauf Arif•ARTICLE•Journal of Communication Inquiry•2017

  • Discriminated in Society and Marginalized in Media

    Muhammad Ittefaq, Waqas Ejaz et al.•ARTICLE•Journalism Practice•2021•Cited by: 2•References: 18

    Sanitary workers are globally marginalized both in media and society. Such discrimination is often amplified when such essential workers belong to a religious minority in Muslim majority societies such as Pakistan. Drawing from the frameworks of social representation and social identity theories, this study uses the qualitative method of in-depth interviews with 30 Christian sanitary workers to shed light on the perception of representation of Ch…

  • Understanding public reactions to state security officials’ suicide cases in online news comments

    Muhammad Ittefaq, Shafiq Ahmad Kamboh et al.•ARTICLE•Death Studies•2022•References: 4

    Little is known about public reactions to state security officials' suicide in Muslim countries like Pakistan. To explore readers' reactions in online comments, we analyzed 1,765 comments related to 10 news stories about suicide published in five mainstream English newspapers. The findings revealed six themes: stress, depression, and mental health issues; controversial investigation reports and misinformation; need for stronger accountability to …

  • College Students’ Perceptions of Artificial Intelligence (AI) Risks and Benefits in Pakistan

    Open Access•Rauf Arif, Muhammad Ittefaq et al.•ARTICLE•Human-Machine Communication•2025

    With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past …

  • Global news media coverage of artificial intelligence (AI)

    Open Access•Muhammad Ittefaq, Ali Zain et al.•ARTICLE•Telematics and Informatics•2025

  • Artificial intelligence, deepfakes, and wars

    Open Access•Taufiq Ahmad, Rauf Arif et al.•ARTICLE•Media War & Conflict•2026•References: 14

    This study analyzes 308 news articles published by 19 newspapers across 19 countries to examine the actors behind deepfakes, the associated threats, and the proposed solutions. Using the Russia–Ukraine war as a case study, the authors examined how newspapers frame deepfake-related actors, threats, and solutions during the conflict. Qualitative thematic analysis was used to analyze the data, and framing theory to interpret the findings. Findings r…

Law (4 works) · Law (4 works) · Political science (4 works) · Politics (4 works) · Media studies (3 works) · Misinformation and Its Impacts (3 works) · News media (3 works) · Psychology (3 works) · Public relations (3 works) · Sociology (3 works)

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