Maja Šerić
Datos Biográficos
| ID | 6276933 |
|---|---|
| NOMBRE | Maja Šerić |
| NOMBRES | Maja |
| APELLIDO | Šerić |
| FIRMA | ŠERIĆ M |
| AFILIACIONES | Universitat de València |
| ORCID | 0000-0002-7799-2592 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 10 |
| TOTAL DE CITAS | 2 |
| TOTAL COMO AUTOR | 10 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2015 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 1 |
Does GenAI truly support student learning? Examining the impact of lecturers’ pedagogical vs. technological skills
The purpose of this paper is to examine the effects of lecturers’ pedagogical and technological skills on student learning. Lecturer clarity, lecturer expertise, and lecturer-student rapport are considered pedagogical skills, whereas lecturers’ use of Generative Artificial Intelligence (GenAI) for both teaching and learning are examined as technological skills. To address the research objective, an empirical study was conducted among students at …
Effects of integrated marketing communication for sustainability and ecological knowledge
Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the guest. In addition, it attempts to analyse whether the sequence of modelled effects changes according to the country of origin, retaining two different…
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the Covid-19 pandemic
Word of mouth (WOM) communication has been recognized for a long time as an activity to improve the efficiency and success of communication efforts. The purpose of this paper is to examine potential antecedents and moderators of positive WOM of tourist destination residents during the COVID-19 pandemic. Three WOM predictors are examined, i.e. trustworthiness in communication of authorities, destination reputation, and prevention measures, whereas…
Understanding prevention measures and tourist behavior in Croatia during the Covid-19 pandemic. A mixed-method approach
This study investigates the adoption of prevention measures in Croatia during the COVID-19 pandemic and its relationship with tourist behavior. The research adopts a mixed-method approach as it examines both practitioners’ and tourists’ viewpoints. A qualitative study was conducted with eight destination service providers, while the quantitative study took place among 333 international tourists during their stay in the country. Results from the q…
The Factor Structure of Medical Tourist Satisfaction
The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is loc…
The Relationship Between Teacher Non-Verbal Communication and Student Behavior
This paper aims at providing insights on the role of non-verbal communication (NVC) in classroom by examining the relationship between teacher NVC cues and student behavior. Student behavior is considered in terms of perceptions of the match between the teacher and the student self-concept (i.e. self-image congruence), attention, and learning. Hypotheses are tested on a sample of students coming from Spain and Italy. Findings indicate that the st…
The influence of technology‐mediated and in‐person communication on student satisfaction
This article analyses the effects of technology‐mediated (i.e., social media) and in‐person communication (i.e., non‐verbal cues) on student satisfaction in a higher education context. Data were collected among 221 college students from the University of Valencia (UVEG) in Spain and analysed from the perspective of the respondents' national culture. Contrary to expectations, the results show that neither one of the social media aspects drives stu…
Campsite choice and the camping tourism experience
Latest technology and communication consistency in hospitality
The goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries – Croatia and Italy. In particular, hotel guests of four- and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed an…
Girls' and Boys' Achievements Differences in the School Context
Since the 1990s until today there has been an increasing number of empirical evidence about girls' higher achievements within the educational system in the majority of developed countries. This trend is still present, even in school areas and subjects in which boys have traditionally been considered to be more successful. This article presents a critical analysis of the existing research as well as a summary of the existing findings with their po…
Girls' and Boys' Achievements Differences in the School Context
Since the 1990s until today there has been an increasing number of empirical evidence about girls' higher achievements within the educational system in the majority of developed countries. This trend is still present, even in school areas and subjects in which boys have traditionally been considered to be more successful. This article presents a critical analysis of the existing research as well as a summary of the existing findings with their po…
Latest technology and communication consistency in hospitality
The goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries – Croatia and Italy. In particular, hotel guests of four- and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed an…
Campsite choice and the camping tourism experience
The influence of technology‐mediated and in‐person communication on student satisfaction
This article analyses the effects of technology‐mediated (i.e., social media) and in‐person communication (i.e., non‐verbal cues) on student satisfaction in a higher education context. Data were collected among 221 college students from the University of Valencia (UVEG) in Spain and analysed from the perspective of the respondents' national culture. Contrary to expectations, the results show that neither one of the social media aspects drives stu…
The Factor Structure of Medical Tourist Satisfaction
The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is loc…
The Relationship Between Teacher Non-Verbal Communication and Student Behavior
This paper aims at providing insights on the role of non-verbal communication (NVC) in classroom by examining the relationship between teacher NVC cues and student behavior. Student behavior is considered in terms of perceptions of the match between the teacher and the student self-concept (i.e. self-image congruence), attention, and learning. Hypotheses are tested on a sample of students coming from Spain and Italy. Findings indicate that the st…
Effects of integrated marketing communication for sustainability and ecological knowledge
Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the guest. In addition, it attempts to analyse whether the sequence of modelled effects changes according to the country of origin, retaining two different…
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the Covid-19 pandemic
Word of mouth (WOM) communication has been recognized for a long time as an activity to improve the efficiency and success of communication efforts. The purpose of this paper is to examine potential antecedents and moderators of positive WOM of tourist destination residents during the COVID-19 pandemic. Three WOM predictors are examined, i.e. trustworthiness in communication of authorities, destination reputation, and prevention measures, whereas…
Understanding prevention measures and tourist behavior in Croatia during the Covid-19 pandemic. A mixed-method approach
This study investigates the adoption of prevention measures in Croatia during the COVID-19 pandemic and its relationship with tourist behavior. The research adopts a mixed-method approach as it examines both practitioners’ and tourists’ viewpoints. A qualitative study was conducted with eight destination service providers, while the quantitative study took place among 333 international tourists during their stay in the country. Results from the q…
Does GenAI truly support student learning? Examining the impact of lecturers’ pedagogical vs. technological skills
The purpose of this paper is to examine the effects of lecturers’ pedagogical and technological skills on student learning. Lecturer clarity, lecturer expertise, and lecturer-student rapport are considered pedagogical skills, whereas lecturers’ use of Generative Artificial Intelligence (GenAI) for both teaching and learning are examined as technological skills. To address the research objective, an empirical study was conducted among students at …
Psychology (7 obras) · Business (6 obras) · Marketing (6 obras) · Tourism (6 obras) · Geography (5 obras) · Advertising (4 obras) · Digital Marketing and Social Media (4 obras) · Diverse Aspects of Tourism Research (4 obras) · Perception (4 obras) · Political science (4 obras)