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Yi-Xin Zhou

Biographic Data

ID6277529
NAMEYi-Xin Zhou
GIVEN NAMESYi-Xin
FAMILY NAMEZhou
SIGNATUREZHOU Y
AFFILIATIONSCity University of Hong Kong
ORCID0000-0001-8192-9556
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS2
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Digital media use as social practice

    Yi-Xin Zhou, Jonathan J H Zhu•ARTICLE•The Information Society•2025•References: 39

  • Unravelling the female image redefining and re-creation patterns in video mashups

    Mengli Yu, Zixuan Li et al.•ARTICLE•Feminist Media Studies•2025•References: 32

    In the wake of burgeoning feminism and the prevalence of video mashups, the redefinition of the female image has garnered substantial attention from scholars and practitioners alike. However, there is a dearth of research on female images and their redefining patterns in the context of video mashups. This study endeavours to address this void by synthesizing existing literature on video mashups and employing content analysis methods to elucidate …

  • Will Time Matter with Cognitive Load and Retention in Online News Consumption

    Yi-Xin Zhou, Tai-Quan Peng et al.•ARTICLE•Digital Journalism•2023

    The production and consumption of online news are usually under a bursty temporal pattern. However, little is known about the psychological and cognitive impacts of such bursty consumption of online news. The study employs a 2 (filled-interval length) × 2 (empty-interval length) × 2 (empty-interval burstiness) mixed design experiment to examine how temporal characteristics in online news consumption influence audiences’ cognition and retention. S…

  • Staying, switching, and multiplatforming of user-generated content activities

    Open Access•Lei Hou, Lu Guan et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 8

    Purpose User-generated content (UGC) refers to semantic and behavioral traces created by users on various social media platforms. While several waves of platforms have come and gone, the long-term sustainability of UGC activities has become a critical question that bears significance for theoretical understanding and social media practices. Design/methodology/approach Based on a large and lengthy dataset of both blogging and microblogging activit…

  • How Social Media Shapes One’s Public Mood

    Open Access•Yi-Xin Zhou, Zheng Zhang et al.•ARTICLE•Journal of Pacific Rim Psychology•2021

    Public mood is a key concept in explaining collective activity, but the way social media shapes an audience’s public mood is still not fully understood. This study aims to explore how social media posts with various characteristics change public mood. The authors asked 351 participants to read 30 microblog newsletters with a 2 × 2 between-subject design (public × private sphere; positive × negative value). The results showed that (a) positive pri…

  • From Filled to Empty Time Intervals

    Tai-Quan Peng, Yi-Xin Zhou et al.•ARTICLE•Communication Methods and Measures•2020•Cited by: 1•References: 21

    Ordinary users fill some intervals on the time continuum by engaging in an online behavior and leave other intervals empty by disengaging from the behavior. Existing time-based measurements of online behaviors exclusively focus on characterizing filled time intervals and completely ignore the information embedded in empty time intervals. Empty time intervals, referring to time gaps between consecutive behaviors, carry important information on how…

  • Confucian” traits, entrepreneurial personality, and entrepreneurship in China

    Open Access•Martin Obschonka, Mingjie Zhou et al.•ARTICLE•Small Business Economics•2019

  • Staying, switching, and multiplatforming of user-generated content activities

    Open Access•Lei Hou, Lu Guan et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 8

    Purpose User-generated content (UGC) refers to semantic and behavioral traces created by users on various social media platforms. While several waves of platforms have come and gone, the long-term sustainability of UGC activities has become a critical question that bears significance for theoretical understanding and social media practices. Design/methodology/approach Based on a large and lengthy dataset of both blogging and microblogging activit…

  • From Filled to Empty Time Intervals

    Tai-Quan Peng, Yi-Xin Zhou et al.•ARTICLE•Communication Methods and Measures•2020•Cited by: 1•References: 21

    Ordinary users fill some intervals on the time continuum by engaging in an online behavior and leave other intervals empty by disengaging from the behavior. Existing time-based measurements of online behaviors exclusively focus on characterizing filled time intervals and completely ignore the information embedded in empty time intervals. Empty time intervals, referring to time gaps between consecutive behaviors, carry important information on how…

  • Confucian” traits, entrepreneurial personality, and entrepreneurship in China

    Open Access•Martin Obschonka, Mingjie Zhou et al.•ARTICLE•Small Business Economics•2019

  • From Filled to Empty Time Intervals

    Tai-Quan Peng, Yi-Xin Zhou et al.•ARTICLE•Communication Methods and Measures•2020•Cited by: 1•References: 21

    Ordinary users fill some intervals on the time continuum by engaging in an online behavior and leave other intervals empty by disengaging from the behavior. Existing time-based measurements of online behaviors exclusively focus on characterizing filled time intervals and completely ignore the information embedded in empty time intervals. Empty time intervals, referring to time gaps between consecutive behaviors, carry important information on how…

  • How Social Media Shapes One’s Public Mood

    Open Access•Yi-Xin Zhou, Zheng Zhang et al.•ARTICLE•Journal of Pacific Rim Psychology•2021

    Public mood is a key concept in explaining collective activity, but the way social media shapes an audience’s public mood is still not fully understood. This study aims to explore how social media posts with various characteristics change public mood. The authors asked 351 participants to read 30 microblog newsletters with a 2 × 2 between-subject design (public × private sphere; positive × negative value). The results showed that (a) positive pri…

  • Staying, switching, and multiplatforming of user-generated content activities

    Open Access•Lei Hou, Lu Guan et al.•ARTICLE•Internet Research•2022•Cited by: 1•References: 8

    Purpose User-generated content (UGC) refers to semantic and behavioral traces created by users on various social media platforms. While several waves of platforms have come and gone, the long-term sustainability of UGC activities has become a critical question that bears significance for theoretical understanding and social media practices. Design/methodology/approach Based on a large and lengthy dataset of both blogging and microblogging activit…

  • Will Time Matter with Cognitive Load and Retention in Online News Consumption

    Yi-Xin Zhou, Tai-Quan Peng et al.•ARTICLE•Digital Journalism•2023

    The production and consumption of online news are usually under a bursty temporal pattern. However, little is known about the psychological and cognitive impacts of such bursty consumption of online news. The study employs a 2 (filled-interval length) × 2 (empty-interval length) × 2 (empty-interval burstiness) mixed design experiment to examine how temporal characteristics in online news consumption influence audiences’ cognition and retention. S…

  • Digital media use as social practice

    Yi-Xin Zhou, Jonathan J H Zhu•ARTICLE•The Information Society•2025•References: 39

  • Unravelling the female image redefining and re-creation patterns in video mashups

    Mengli Yu, Zixuan Li et al.•ARTICLE•Feminist Media Studies•2025•References: 32

    In the wake of burgeoning feminism and the prevalence of video mashups, the redefinition of the female image has garnered substantial attention from scholars and practitioners alike. However, there is a dearth of research on female images and their redefining patterns in the context of video mashups. This study endeavours to address this void by synthesizing existing literature on video mashups and employing content analysis methods to elucidate …

Psychology (6 works) · Computer Science (5 works) · World Wide Web (4 works) · Social media (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Burstiness (2 works) · Cognition (2 works) · Digital Marketing and Social Media (2 works) · Impact of Technology on Adolescents (2 works)

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