Ana Ibáñez-Hernández
Biographic Data
| ID | 6287946 |
|---|---|
| NAME | Ana Ibáñez-Hernández |
| GIVEN NAMES | Ana |
| FAMILY NAME | Ibáñez-Hernández |
| SIGNATURE | IBÁÑEZ-HERNÁNDEZ A |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0002-0023-4232 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
La comunicación farmacéutica en la normativa española
El estudio se centra en la presencia y tratamiento de la comunicación farmacéutica en el marco normativo español. Aplica un análisis dialéctico y de contenido a un total de 18 normas publicadas desde 1985, que regulan esta comunicación. Profundiza especialmente en la evolución de las disciplinas de comunicación, técnicas y públicos. Los resultados apuntan a la revisión de la definición de “publicidad del medicamento” en la sociedad digital. Esta …
Prensa escrita, publicity y desinformación
En esta sociedad sobreinformada, resulta preocupante el recurso a técnicas de relaciones públicas, como son la publicity, la organización de eventos o los lobbies en temas que afectan a la salud pública. Estas técnicas son eficaces para comercializar productos farmacéuticos, aunque cuestionables éticamente, según la intencionalidad del emisor. La difusión de la información en el ámbito de la salud y promoción de medicamentos requiere especial cui…
Responsibility of the pharmaceutical industry
Issues such as global health and universal accessibility to medicines and vaccines have become particularly important in the commitment of the pharmaceutical industry since the last health crisis. The 2030 Agenda has also marked a turning point in the industry, which has had to align its corporate strategies to achieve the Sustainable Development Goals (SDGs). This exploratory-descriptive study, with a mixed approach, presents an insight into the…
The scope of crowdfunding in responsible university relations
This paper describes the first decade of crowdfunding (CF) experiences carried out in the Spanish university environment from the perspective of social responsibility and determines the impact of their campaigns in solving social problems. To do so, the literature, from traditional patronage practices to current models of micro crowdfunding in the digital environment, allow framing crowdfunding by putting the focus on the relationship of universi…
Flow. A Socially Responsible 3D Printed One-Handed Recorder
The recorder is one of the most common instruments used during primary school in the formal education system in the EU. However, there are a percentage of students with only one functional hand. The existing one-handed recorders available for them to be able to play and perform in the same way as their peers are expensive and difficult to use. This study's purpose is to document the development of Flow-a low cost one-handed recorder as well as th…
No prominent works on this page.
Flow. A Socially Responsible 3D Printed One-Handed Recorder
The recorder is one of the most common instruments used during primary school in the formal education system in the EU. However, there are a percentage of students with only one functional hand. The existing one-handed recorders available for them to be able to play and perform in the same way as their peers are expensive and difficult to use. This study's purpose is to document the development of Flow-a low cost one-handed recorder as well as th…
The scope of crowdfunding in responsible university relations
This paper describes the first decade of crowdfunding (CF) experiences carried out in the Spanish university environment from the perspective of social responsibility and determines the impact of their campaigns in solving social problems. To do so, the literature, from traditional patronage practices to current models of micro crowdfunding in the digital environment, allow framing crowdfunding by putting the focus on the relationship of universi…
La comunicación farmacéutica en la normativa española
El estudio se centra en la presencia y tratamiento de la comunicación farmacéutica en el marco normativo español. Aplica un análisis dialéctico y de contenido a un total de 18 normas publicadas desde 1985, que regulan esta comunicación. Profundiza especialmente en la evolución de las disciplinas de comunicación, técnicas y públicos. Los resultados apuntan a la revisión de la definición de “publicidad del medicamento” en la sociedad digital. Esta …
Prensa escrita, publicity y desinformación
En esta sociedad sobreinformada, resulta preocupante el recurso a técnicas de relaciones públicas, como son la publicity, la organización de eventos o los lobbies en temas que afectan a la salud pública. Estas técnicas son eficaces para comercializar productos farmacéuticos, aunque cuestionables éticamente, según la intencionalidad del emisor. La difusión de la información en el ámbito de la salud y promoción de medicamentos requiere especial cui…
Responsibility of the pharmaceutical industry
Issues such as global health and universal accessibility to medicines and vaccines have become particularly important in the commitment of the pharmaceutical industry since the last health crisis. The 2030 Agenda has also marked a turning point in the industry, which has had to align its corporate strategies to achieve the Sustainable Development Goals (SDGs). This exploratory-descriptive study, with a mixed approach, presents an insight into the…
Political science (4 works) · Business (2 works) · Communication and COVID-19 Impact (2 works) · Engineering (2 works) · Law (2 works) · Public relations (2 works) · 3D printing (1 work) · Accounting (1 work) · Additive Manufacturing and 3D Printing Technologies (1 work) · Advertising and Communication Studies (1 work)