Carmen Carreton-Ballester
Biographic Data
| ID | 6287947 |
|---|---|
| NAME | Carmen Carreton-Ballester |
| GIVEN NAMES | Carmen |
| FAMILY NAME | Carreton-Ballester |
| SIGNATURE | CARRETON-BALLESTER C |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0002-4851-9683 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
El edadismo en la agenda mediática
El presente artículo examina el tratamiento mediático de la campaña ciudadana “Soy mayor, no idiota”, liderada por Carlos San Juan, como caso paradigmático para analizar las representaciones sociales de las personas mayores en contextos de crisis comunicativa, específicamente en relación con la exclusión digital en el sistema bancario español. Desde un enfoque interdisciplinar, se articula un marco teórico que integra los estudios sobre edadismo,…
La comunicación farmacéutica en la normativa española
El estudio se centra en la presencia y tratamiento de la comunicación farmacéutica en el marco normativo español. Aplica un análisis dialéctico y de contenido a un total de 18 normas publicadas desde 1985, que regulan esta comunicación. Profundiza especialmente en la evolución de las disciplinas de comunicación, técnicas y públicos. Los resultados apuntan a la revisión de la definición de “publicidad del medicamento” en la sociedad digital. Esta …
The 2030 Agenda in Spanish universities
From global to local, many actors in society contribute to ending poverty, building democratic governance, the rule of law and inclusive institutions. In universities, relations with their publics, through responsible activities or actions, seek to achieve the sustainable development of their environment. This research analyzes the development and progress of Spanish universities in their contribution to the goals of the 2030 Agenda. With this st…
Responsibility of the pharmaceutical industry
Issues such as global health and universal accessibility to medicines and vaccines have become particularly important in the commitment of the pharmaceutical industry since the last health crisis. The 2030 Agenda has also marked a turning point in the industry, which has had to align its corporate strategies to achieve the Sustainable Development Goals (SDGs). This exploratory-descriptive study, with a mixed approach, presents an insight into the…
Underrepresentation of Women in Universities
Three decades after the implementation of gender equality policies in Europe, women academics continue to languish in the ivory basements of higher education centers. A growing body of literature on the participation of women academics in universities has identified reproductive work as a factor that may explain their low levels of representation. Recent research on the effects of COVID‐19 on academic work has shed light on the impact of this “pr…
Estudio preliminar de la utilización de los juegos online entre estudiantes universitarios con y sin discapacidad
Esta investigación forma parte de un proyecto concedido por el Ministerio de Consumo (2023) y está dirigida a conocer el grado de uso, abuso o adicción que tiene la población de estudiantes universitarios de la universidad de Alicante con y sin discapacidad, así como explorar la percepción de sus comportamientos de riesgo en el juego y apuestas online. 370 estudiantes colaboraron cumplimentando un cuestionario. Los resultados indicaron que los es…
Online Games and Cognitive Distortions
Online games have experienced significant growth in recent years, with gaming becoming a popular form of entertainment for people of all ages. However, their impact on cognition, especially among vulnerable groups such as students with disabilities, is a topic that requires deeper exploration. The objectives of this study are twofold: firstly, to understand the typology of risk players (non-risk players, players with problems, and pathological pl…
Exploring Interactivity Strategies in Social Media Communications of Leading Universities
Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the United States and Latin America. A specific quantitative methodology was designed to analyze the uni…
Analysing the influence of Universities’ content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position universities in the digital sphere. This article studies the influence of the different types of content posted by universities on their social networks on …
Social responsibility of Spanish universities for sustainable relationships
As institutions committed to society, universities communicate their responsible behavior and their impacts on the environment and community through University Social Responsibility (USR) and sustainability reports. This paper analyzes USR management in the 50 higher education institutions that belong to the Spanish public university system and their commitment to the Sustainable Development Goals (SDGs) of the 2030 Agenda. A descriptive methodol…
The scope of crowdfunding in responsible university relations
This paper describes the first decade of crowdfunding (CF) experiences carried out in the Spanish university environment from the perspective of social responsibility and determines the impact of their campaigns in solving social problems. To do so, the literature, from traditional patronage practices to current models of micro crowdfunding in the digital environment, allow framing crowdfunding by putting the focus on the relationship of universi…
Las relaciones públicas estratégicas para generar confianza y reputación
La sociedad en general y los públicos en particular buscan la información de manera activa y, además, son creadores de contenidos. Por lo tanto, se trata no solo de informar, sino de comunicar de manera bidireccional y a razón de las necesidades detectadas desde el compromiso empresarial o institucional con la sociedad. El papel de las relaciones públicas para averiguar las problemáticas y su alcance en los públicos (valores tangibles) es fundame…
Investigación en relaciones públicas en España
Between 2004 and 2006, the two most relevant scientific associations for academics and researchers in the field of public relations and communication were set up in Spain with the mission of strengthening and disseminating research and promoting forums and networks for scientific exchange: the Association of Researchers in Public Relations (AIRP) and the Spanish Association for Communication Research (AE-IC). Based on a study of the doctoral thes…
The impact of the Ebola Virus and rare diseases in the media and the perception of risk in Spain
This study analysed the role played by the media in social perceptions about the risk of infection from rare diseases and Ebola. For this purpose, a content analysis was carried out on 479 news items on Ebola in 2014 and on 28 news items on rare diseases in 2013, all coming from the most widely circulated newspapers in Spain: El País and El Mundo. The findings enabled us to state that the media play an important role in the perception of social r…
A methodology for the quality study of the programmatic audio-visual contents aimed at children
The present communication has as purpose the exhibition of the methodologic process planned by the investigators to study and to analyze the quality of the infantile programs emitted during year 2004 in a random sample of children and children of scholastic centers of Alicante city. The antecedents of the present study are gathered in a previous project titled Quality of the audio-visual contents - programmatic and advertising of television desti…
Investigación en Comunicación. Estudio bibliométrico de las Revistas de Comunicación en España
La investigación en comunicación cuenta ya con un número apreciable de artículos y textos que han contextualizado la evolución histórica y las principales corrientes doctrinales según los diferentes autores. Sin embargo, todavía son muy escasos los estudios bibliométricos sobre la investigación en las revistas científicas. En este artículo se van a analizar las revistas españolas de comunicación que mayor índice de impacto poseen en el sistema de…
Investigación en relaciones públicas en España
Between 2004 and 2006, the two most relevant scientific associations for academics and researchers in the field of public relations and communication were set up in Spain with the mission of strengthening and disseminating research and promoting forums and networks for scientific exchange: the Association of Researchers in Public Relations (AIRP) and the Spanish Association for Communication Research (AE-IC). Based on a study of the doctoral thes…
Investigación en Comunicación. Estudio bibliométrico de las Revistas de Comunicación en España
La investigación en comunicación cuenta ya con un número apreciable de artículos y textos que han contextualizado la evolución histórica y las principales corrientes doctrinales según los diferentes autores. Sin embargo, todavía son muy escasos los estudios bibliométricos sobre la investigación en las revistas científicas. En este artículo se van a analizar las revistas españolas de comunicación que mayor índice de impacto poseen en el sistema de…
Investigación en Comunicación. Estudio bibliométrico de las Revistas de Comunicación en España
La investigación en comunicación cuenta ya con un número apreciable de artículos y textos que han contextualizado la evolución histórica y las principales corrientes doctrinales según los diferentes autores. Sin embargo, todavía son muy escasos los estudios bibliométricos sobre la investigación en las revistas científicas. En este artículo se van a analizar las revistas españolas de comunicación que mayor índice de impacto poseen en el sistema de…
A methodology for the quality study of the programmatic audio-visual contents aimed at children
The present communication has as purpose the exhibition of the methodologic process planned by the investigators to study and to analyze the quality of the infantile programs emitted during year 2004 in a random sample of children and children of scholastic centers of Alicante city. The antecedents of the present study are gathered in a previous project titled Quality of the audio-visual contents - programmatic and advertising of television desti…
The impact of the Ebola Virus and rare diseases in the media and the perception of risk in Spain
This study analysed the role played by the media in social perceptions about the risk of infection from rare diseases and Ebola. For this purpose, a content analysis was carried out on 479 news items on Ebola in 2014 and on 28 news items on rare diseases in 2013, all coming from the most widely circulated newspapers in Spain: El País and El Mundo. The findings enabled us to state that the media play an important role in the perception of social r…
Las relaciones públicas estratégicas para generar confianza y reputación
La sociedad en general y los públicos en particular buscan la información de manera activa y, además, son creadores de contenidos. Por lo tanto, se trata no solo de informar, sino de comunicar de manera bidireccional y a razón de las necesidades detectadas desde el compromiso empresarial o institucional con la sociedad. El papel de las relaciones públicas para averiguar las problemáticas y su alcance en los públicos (valores tangibles) es fundame…
Investigación en relaciones públicas en España
Between 2004 and 2006, the two most relevant scientific associations for academics and researchers in the field of public relations and communication were set up in Spain with the mission of strengthening and disseminating research and promoting forums and networks for scientific exchange: the Association of Researchers in Public Relations (AIRP) and the Spanish Association for Communication Research (AE-IC). Based on a study of the doctoral thes…
Social responsibility of Spanish universities for sustainable relationships
As institutions committed to society, universities communicate their responsible behavior and their impacts on the environment and community through University Social Responsibility (USR) and sustainability reports. This paper analyzes USR management in the 50 higher education institutions that belong to the Spanish public university system and their commitment to the Sustainable Development Goals (SDGs) of the 2030 Agenda. A descriptive methodol…
The scope of crowdfunding in responsible university relations
This paper describes the first decade of crowdfunding (CF) experiences carried out in the Spanish university environment from the perspective of social responsibility and determines the impact of their campaigns in solving social problems. To do so, the literature, from traditional patronage practices to current models of micro crowdfunding in the digital environment, allow framing crowdfunding by putting the focus on the relationship of universi…
Estudio preliminar de la utilización de los juegos online entre estudiantes universitarios con y sin discapacidad
Esta investigación forma parte de un proyecto concedido por el Ministerio de Consumo (2023) y está dirigida a conocer el grado de uso, abuso o adicción que tiene la población de estudiantes universitarios de la universidad de Alicante con y sin discapacidad, así como explorar la percepción de sus comportamientos de riesgo en el juego y apuestas online. 370 estudiantes colaboraron cumplimentando un cuestionario. Los resultados indicaron que los es…
Online Games and Cognitive Distortions
Online games have experienced significant growth in recent years, with gaming becoming a popular form of entertainment for people of all ages. However, their impact on cognition, especially among vulnerable groups such as students with disabilities, is a topic that requires deeper exploration. The objectives of this study are twofold: firstly, to understand the typology of risk players (non-risk players, players with problems, and pathological pl…
Exploring Interactivity Strategies in Social Media Communications of Leading Universities
Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the United States and Latin America. A specific quantitative methodology was designed to analyze the uni…
Analysing the influence of Universities’ content strategy on the level of engagement on social media
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audiences about their daily activities and position universities in the digital sphere. This article studies the influence of the different types of content posted by universities on their social networks on …
La comunicación farmacéutica en la normativa española
El estudio se centra en la presencia y tratamiento de la comunicación farmacéutica en el marco normativo español. Aplica un análisis dialéctico y de contenido a un total de 18 normas publicadas desde 1985, que regulan esta comunicación. Profundiza especialmente en la evolución de las disciplinas de comunicación, técnicas y públicos. Los resultados apuntan a la revisión de la definición de “publicidad del medicamento” en la sociedad digital. Esta …
The 2030 Agenda in Spanish universities
From global to local, many actors in society contribute to ending poverty, building democratic governance, the rule of law and inclusive institutions. In universities, relations with their publics, through responsible activities or actions, seek to achieve the sustainable development of their environment. This research analyzes the development and progress of Spanish universities in their contribution to the goals of the 2030 Agenda. With this st…
Responsibility of the pharmaceutical industry
Issues such as global health and universal accessibility to medicines and vaccines have become particularly important in the commitment of the pharmaceutical industry since the last health crisis. The 2030 Agenda has also marked a turning point in the industry, which has had to align its corporate strategies to achieve the Sustainable Development Goals (SDGs). This exploratory-descriptive study, with a mixed approach, presents an insight into the…
Underrepresentation of Women in Universities
Three decades after the implementation of gender equality policies in Europe, women academics continue to languish in the ivory basements of higher education centers. A growing body of literature on the participation of women academics in universities has identified reproductive work as a factor that may explain their low levels of representation. Recent research on the effects of COVID‐19 on academic work has shed light on the impact of this “pr…
El edadismo en la agenda mediática
El presente artículo examina el tratamiento mediático de la campaña ciudadana “Soy mayor, no idiota”, liderada por Carlos San Juan, como caso paradigmático para analizar las representaciones sociales de las personas mayores en contextos de crisis comunicativa, específicamente en relación con la exclusión digital en el sistema bancario español. Desde un enfoque interdisciplinar, se articula un marco teórico que integra los estudios sobre edadismo,…
Political science (13 works) · Public relations (7 works) · Sociology (7 works) · Business (6 works) · Communication and COVID-19 Impact (5 works) · Psychology (5 works) · Humanities (4 works) · Journalism and Media Studies (4 works) · Medicine (4 works) · Advertising and Communication Studies (3 works)