Si Tan
Biographic Data
| ID | 6291475 |
|---|---|
| NAME | Si Tan |
| GIVEN NAMES | Si |
| FAMILY NAME | Tan |
| SIGNATURE | TAN S |
| AFFILIATIONS | Renmin University of China |
| ORCID | 0000-0003-4409-593X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce
Purpose This study aims to investigate the effects of interaction in agricultural product live rooms, including personalization, responsiveness, and entertainment, on consumers’ purchase intention. Design/methodology/approach The SOR model has been applied to formulate hypotheses. This study is based on an online survey conducted with a sample of 433 valid questionnaires from Chinese consumers on the TikTok agricultural products live platform. A …
The Spatial Spillover Effect of Clean Energy Development on Economic Development
Does clean energy development (CED) have a spatial spillover effect on economic growth (EG)? Using the panel data of 30 provincial administrative units from 2000 to 2019 in China, this study empirically investigates the spatial spillover effect of CED on EG. From the perspective of the supply side rather than the consumption side, using the spatial Durbin model (SDM), the study finds that CED does not have a significant impact on EG, while there …
How marketer-generated content characteristics affect consumer engagement? Empirical evidence from China's WeChat food marketing
Purpose Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context of food marketing. This paper aims to explore the influence of MGC characteristics (valence, content types, vividness and interactivity) on consumer engagement. Design/methodology/approach This study uses WeChat official account data of seven food companies from C…
Smart City Governance in Developing Countries
Smart cities that make broad use of digital technologies have been touted as possible solutions for the population pressures faced by many cities in developing countries and may help meet the rising demand for services and infrastructure. Nevertheless, the high financial cost involved in infrastructure maintenance, the substantial size of the informal economies, and various governance challenges are curtailing government idealism regarding smart …
Impact of social media apps on producer–member relations in China’s community supported agriculture
This study explores the usage and impact of a social media app (SMA), WeChat, on producer–member relations in a community supported agriculture (CSA). Our analysis of WeChat usage on the Jiamei Farm shows that the SMA helped to foster a better producer–member relationship by connecting the two groups across space and time more efficiently. These findings contribute to existing research on CSAs and suggest that farms can utilise SMAs for the benef…
Impact of social media apps on producer–member relations in China’s community supported agriculture
This study explores the usage and impact of a social media app (SMA), WeChat, on producer–member relations in a community supported agriculture (CSA). Our analysis of WeChat usage on the Jiamei Farm shows that the SMA helped to foster a better producer–member relationship by connecting the two groups across space and time more efficiently. These findings contribute to existing research on CSAs and suggest that farms can utilise SMAs for the benef…
Impact of social media apps on producer–member relations in China’s community supported agriculture
This study explores the usage and impact of a social media app (SMA), WeChat, on producer–member relations in a community supported agriculture (CSA). Our analysis of WeChat usage on the Jiamei Farm shows that the SMA helped to foster a better producer–member relationship by connecting the two groups across space and time more efficiently. These findings contribute to existing research on CSAs and suggest that farms can utilise SMAs for the benef…
Smart City Governance in Developing Countries
Smart cities that make broad use of digital technologies have been touted as possible solutions for the population pressures faced by many cities in developing countries and may help meet the rising demand for services and infrastructure. Nevertheless, the high financial cost involved in infrastructure maintenance, the substantial size of the informal economies, and various governance challenges are curtailing government idealism regarding smart …
How marketer-generated content characteristics affect consumer engagement? Empirical evidence from China's WeChat food marketing
Purpose Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context of food marketing. This paper aims to explore the influence of MGC characteristics (valence, content types, vividness and interactivity) on consumer engagement. Design/methodology/approach This study uses WeChat official account data of seven food companies from C…
The Spatial Spillover Effect of Clean Energy Development on Economic Development
Does clean energy development (CED) have a spatial spillover effect on economic growth (EG)? Using the panel data of 30 provincial administrative units from 2000 to 2019 in China, this study empirically investigates the spatial spillover effect of CED on EG. From the perspective of the supply side rather than the consumption side, using the spatial Durbin model (SDM), the study finds that CED does not have a significant impact on EG, while there …
How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce
Purpose This study aims to investigate the effects of interaction in agricultural product live rooms, including personalization, responsiveness, and entertainment, on consumers’ purchase intention. Design/methodology/approach The SOR model has been applied to formulate hypotheses. This study is based on an online survey conducted with a sample of 433 valid questionnaires from Chinese consumers on the TikTok agricultural products live platform. A …
Business (3 works) · China (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Geography (3 works) · Marketing (3 works) · Advertising (2 works) · Agriculture (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works)