Ya-Yuan Chang

Biographic Data

ID6294831
NAMEYa-Yuan Chang
GIVEN NAMESYa-Yuan
FAMILY NAMEChang
SIGNATURECHANG Y
AFFILIATIONSMing Chuan University
ORCID0000-0001-5897-6119
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS6
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2025
H-INDEX2

  • Bridging the knowledge gap of memorable dining experience at Michelin-starred restaurants: Insights from a new two-dimensional strategic matrix

    Ya-Yuan Chang, Ching‐Chan Cheng et al.ARTICLEBritish Food Journal2025

    Purpose This study integrated the service gap of the PZB model, hidden importance and Taguchi’s quality engineering to develop a new two-dimensional strategic matrix, the Hidden Importance and Relative Quality Performance (HI-RQP) model. The HI-RQP model was then used to determine the managerial implications and improvement direction of memorable dining experience (MDE) attributes of Michelin-starred restaurants (MSRs). Design/methodology/approac…

  • Pet attachment, experiential satisfaction and experiential loyalty in medical tourism for pets

    Hung-Che Wu, Hung‐Che Wu et al.ARTICLETourism Recreation Research2023Cited by: 1References: 86

    This study aims to examine the relationships between the dimensions of pet attachment, experiential satisfaction and the dimensions of experiential loyalty. The data used in this study were based on a convenience sample of 425 owners who had an act of travel of bringing their pets from their home country to France for medical treatment in one of the largest and most diverse small animal referral hospitals in France, indicating that the proposed m…

  • Evaluating the strategic implications of the service quality in green hotels from a new insight

    Ya-Yuan Chang, Ching‐Chan ChengARTICLECurrent Issues in Tourism2022

    This study aims to identify the strategic implications of the service attributes of green hotel from the implicit importance, Kano quality characteristics, and service risk. The results show that 12 service attributes are of high-importance, of which three are Attractive Quality, three are One-dimensional Quality, and six are Must-be Quality. Among three service attributes of Attractive Quality, two are low service risks. The findings can provide…

  • Identifying the key success factors of F&B sharing services: New insights from a multiple-phase decision-making model

    Ya-Yuan Chang, Hung‐Che Wu et al.ARTICLEBritish Food Journal2022

    Purpose In the tide of the sharing economy, food and beverage sharing services (FBSS) are gradually drawing public attention. Many comments about FBSS are posted and discussed online, and this information may suggest the key factors in the operation of FBSS. This study aims to identify the key success factors (KSFs) of FBSS from online communities and media, potential consumers, customers and experts. Design/methodology/approach This study utiliz…

  • Retracted Article: What drives experiential persistence intentions: The case of gay tourism

    Hung‐Che Wu, Chi-Han Ai et al.ARTICLEJournal of China Tourism Research2021Cited by: 1

    View retraction statement:RETRACTION STATEMENT: Additional informationFundingThis study was supported by Department of Education of Guangdong Province (Grant Number 2018WTSCX214).Notes on contributorsHung-Che WuHung-Che Wu is Associate Professor in Business School at Nanfang College · Guangzhou, Guangdong Province, China. He received his Ph.D. in marketing from Lincoln University. His research interests include green marketing, experiential marke…

  • What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan

    Hung‐Che Wu, Chi-Han Ai et al.ARTICLEJournal of China Tourism Research2019Cited by: 2References: 13

    This study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that th…

  • What Drives Advocacy Intentions? A Case Study of Mainland Chinese Tourists to Taiwan

    Hung‐Che Wu, Ya-Yuan ChangARTICLEJournal of China Tourism Research2018Cited by: 2References: 22

    This study examines the relationships among the dimensions of experiential quality (hedonics, peace of mind, involvement and recognition), the dimensions of experiential relationship quality (experiential trust, experiential satisfaction and experiential commitment) and advocacy intentions. The data used in this study were based on a sample of 616 Mainland Chinese tourists who visited Taiwan, indicating that the proposed model fitted the data. Re…