Tonino Pencarelli
Biographic Data
| ID | 6295116 |
|---|---|
| NAME | Tonino Pencarelli |
| GIVEN NAMES | Tonino |
| FAMILY NAME | Pencarelli |
| SIGNATURE | PENCARELLI T |
| AFFILIATIONS | University of Urbino |
| ORCID | 0000-0002-7247-3689 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Managing brand equity in the brewing sector
Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived quality; brand loyalty) in the brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers. Findi…
The importance of food and beverages in wellness experiences
Purpose The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism experiences. Design/methodology/approach This paper adopts an asynchronous netnographic approach supported by software (T-Lab, 2021). The study was conducted on a database consisting of 3,141 reviews in English, left by customers of 38 wellness facilities (Spa Retrea…
Enhancing customer experience through technological innovation in traditional travel agencies
The study focuses on the adoption of Information and Communication Technologies (ICT) by traditional Travel Agencies (TAs) in the relationship with customers during the in-store purchase process. A survey has been developed on a sample of 2000 Italian TAs – reaching 255 respondents – interviewed during 2016. It aims to investigate the TAs’ perception of strategic options to proactively deal with the change that ICT has brought about in the relati…
PDO labels and food preferences
Purpose The paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods. Design/methodology/approach The study employs an experimental lab study based on the affective test of acceptance methodology with a nine-point hedonic scale. Three PDO foods are compared with similar non-PDO samples concerning cheese, cured ham and oliv…
Is preservation the key to quality and tourists’ satisfaction? Evidence from Lake Garda
This study empirically examines the effect of the preservation of local resources on the perceived quality of tourism resources and tourists’ satisfaction. A quantitative questionnaire was developed and administered to tourists on Lake Garda, the second most visited Italian destination. Through a structural equation model, we show that the perceived quality of tourism resources is affected by the preservation of local resources, which in turn inf…
The experiential offering system of museums
Purpose The purpose of this paper is to propose a new management approach to analyse the processes of museums in the experience logic and, on the basis of such a model, to study the management processes of the National Gallery of the Marches in Urbino, one of the most important museums in Italy. Design/methodology/approach This study adopted a qualitative methodology and a descriptive-exploratory approach. The proposed model, which aimed to creat…
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The experiential offering system of museums
Purpose The purpose of this paper is to propose a new management approach to analyse the processes of museums in the experience logic and, on the basis of such a model, to study the management processes of the National Gallery of the Marches in Urbino, one of the most important museums in Italy. Design/methodology/approach This study adopted a qualitative methodology and a descriptive-exploratory approach. The proposed model, which aimed to creat…
Enhancing customer experience through technological innovation in traditional travel agencies
The study focuses on the adoption of Information and Communication Technologies (ICT) by traditional Travel Agencies (TAs) in the relationship with customers during the in-store purchase process. A survey has been developed on a sample of 2000 Italian TAs – reaching 255 respondents – interviewed during 2016. It aims to investigate the TAs’ perception of strategic options to proactively deal with the change that ICT has brought about in the relati…
PDO labels and food preferences
Purpose The paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods. Design/methodology/approach The study employs an experimental lab study based on the affective test of acceptance methodology with a nine-point hedonic scale. Three PDO foods are compared with similar non-PDO samples concerning cheese, cured ham and oliv…
Is preservation the key to quality and tourists’ satisfaction? Evidence from Lake Garda
This study empirically examines the effect of the preservation of local resources on the perceived quality of tourism resources and tourists’ satisfaction. A quantitative questionnaire was developed and administered to tourists on Lake Garda, the second most visited Italian destination. Through a structural equation model, we show that the perceived quality of tourism resources is affected by the preservation of local resources, which in turn inf…
Managing brand equity in the brewing sector
Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth (WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions (brand awareness/associations; perceived quality; brand loyalty) in the brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers. Findi…
The importance of food and beverages in wellness experiences
Purpose The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism experiences. Design/methodology/approach This paper adopts an asynchronous netnographic approach supported by software (T-Lab, 2021). The study was conducted on a database consisting of 3,141 reviews in English, left by customers of 38 wellness facilities (Spa Retrea…
Business (5 works) · Computer Science (5 works) · Marketing (5 works) · Originality (4 works) · Psychology (4 works) · Marketing (3 works) · Perception (3 works) · Social Psychology (3 works) · Wine Industry and Tourism (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works)