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Uraiporn Kattiyapornpong

Biographic Data

ID6295530
NAMEUraiporn Kattiyapornpong
GIVEN NAMESUraiporn
FAMILY NAMEKattiyapornpong
SIGNATUREKATTIYAPORNPONG U
AFFILIATIONSUniversity of Wollongong
ORCID0000-0003-3003-6699
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS3
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Microentrepreneurial Resilience After a Tourism Crisis

    Open Access•Uraiporn Kattiyapornpong, Chatchasorn Chuntamara et al.•ARTICLE•International Journal of Tourism…•2026

    This exploratory research investigates how tourism microentrepreneurs built postpandemic resilience, focusing on Thai street food vendors and local tourists. Applying a qualitative triangulation approach, this study thematically examined 3344 online reviews, alongside 25 in‐depth interviews with 17 tourists and 8 vendors. The findings reveal that resource‐constrained street food microentrepreneurs successfully utilized digital platforms to mitiga…

  • Platform empowerment

    Open Access•Morakot Ditta-Apichai, Ulrike Gretzel et al.•ARTICLE•Journal of Sustainable Tourism•2024

    Even though tourism and hospitality employ large numbers of women and female micro-entrepreneurship plays a significant role in sustainable tourism development, the proportion of female micro-entrepreneurs is low. Particularly in developing countries, barriers to female micro- entrepreneurship remain significant. This article explores how social media platforms like Facebook can empower female tourism and hospitality micro-entrepreneurs in develo…

  • Exploring gastronomic tourism experiences through online platforms

    Uraiporn Kattiyapornpong, Morakot Ditta-Apichai et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 1•References: 97

    Gastronomic (food) tourism is crucial for visitation and destination choices. Thailand tourism and its reputable cuisine can utilise the potential of online platforms as a channel to connect tourists to local communities. Despite massive online textual data in tourism, employing such insightful knowledge in theory and practice is still insufficient. This research explores gastronomic tourists’ experiences and their impacts on local communities in…

  • Social Structure and Psychographic Explanations of Destination Preference of Australians' Travel to South-East Asia

    Uraiporn Kattiyapornpong, K E Miller•ARTICLE•Asia Pacific Journal of Tourism…•2011•Cited by: 2•References: 8

    This research explores the relationships between social structural variables, psychographic variables and preference for travel to Asia by Australians. Differences in preference for travel to specific South-East Asian destinations, namely, Malaysia, Singapore and Thailand, are explained using psychographic explanatory variables and combinations of the social structural variables (also known as socio-demographic variables) of age, income and life …

  • Social Structure and Psychographic Explanations of Destination Preference of Australians' Travel to South-East Asia

    Uraiporn Kattiyapornpong, K E Miller•ARTICLE•Asia Pacific Journal of Tourism…•2011•Cited by: 2•References: 8

    This research explores the relationships between social structural variables, psychographic variables and preference for travel to Asia by Australians. Differences in preference for travel to specific South-East Asian destinations, namely, Malaysia, Singapore and Thailand, are explained using psychographic explanatory variables and combinations of the social structural variables (also known as socio-demographic variables) of age, income and life …

  • Exploring gastronomic tourism experiences through online platforms

    Uraiporn Kattiyapornpong, Morakot Ditta-Apichai et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 1•References: 97

    Gastronomic (food) tourism is crucial for visitation and destination choices. Thailand tourism and its reputable cuisine can utilise the potential of online platforms as a channel to connect tourists to local communities. Despite massive online textual data in tourism, employing such insightful knowledge in theory and practice is still insufficient. This research explores gastronomic tourists’ experiences and their impacts on local communities in…

  • Social Structure and Psychographic Explanations of Destination Preference of Australians' Travel to South-East Asia

    Uraiporn Kattiyapornpong, K E Miller•ARTICLE•Asia Pacific Journal of Tourism…•2011•Cited by: 2•References: 8

    This research explores the relationships between social structural variables, psychographic variables and preference for travel to Asia by Australians. Differences in preference for travel to specific South-East Asian destinations, namely, Malaysia, Singapore and Thailand, are explained using psychographic explanatory variables and combinations of the social structural variables (also known as socio-demographic variables) of age, income and life …

  • Exploring gastronomic tourism experiences through online platforms

    Uraiporn Kattiyapornpong, Morakot Ditta-Apichai et al.•ARTICLE•Tourism Recreation Research•2022•Cited by: 1•References: 97

    Gastronomic (food) tourism is crucial for visitation and destination choices. Thailand tourism and its reputable cuisine can utilise the potential of online platforms as a channel to connect tourists to local communities. Despite massive online textual data in tourism, employing such insightful knowledge in theory and practice is still insufficient. This research explores gastronomic tourists’ experiences and their impacts on local communities in…

  • Platform empowerment

    Open Access•Morakot Ditta-Apichai, Ulrike Gretzel et al.•ARTICLE•Journal of Sustainable Tourism•2024

    Even though tourism and hospitality employ large numbers of women and female micro-entrepreneurship plays a significant role in sustainable tourism development, the proportion of female micro-entrepreneurs is low. Particularly in developing countries, barriers to female micro- entrepreneurship remain significant. This article explores how social media platforms like Facebook can empower female tourism and hospitality micro-entrepreneurs in develo…

  • Microentrepreneurial Resilience After a Tourism Crisis

    Open Access•Uraiporn Kattiyapornpong, Chatchasorn Chuntamara et al.•ARTICLE•International Journal of Tourism…•2026

    This exploratory research investigates how tourism microentrepreneurs built postpandemic resilience, focusing on Thai street food vendors and local tourists. Applying a qualitative triangulation approach, this study thematically examined 3344 online reviews, alongside 25 in‐depth interviews with 17 tourists and 8 vendors. The findings reveal that resource‐constrained street food microentrepreneurs successfully utilized digital platforms to mitiga…

Tourism (4 works) · Business (3 works) · Diverse Aspects of Tourism Research (3 works) · Marketing (3 works) · Advertising (2 works) · Culinary Culture and Tourism (2 works) · Destinations (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Empowerment (2 works)

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