Sven Tuzovic
Biographic Data
| ID | 6295734 |
|---|---|
| NAME | Sven Tuzovic |
| GIVEN NAMES | Sven |
| FAMILY NAME | Tuzovic |
| SIGNATURE | TUZOVIC S |
| AFFILIATIONS | Faculty of Business and Law, School of Advertising, Marketing and Public Relations Queensland University of Technology Brisbane Queensland Australia |
| ORCID | 0000-0002-4043-9275 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Example of inspiring practice
Reimagining Therapy
Growing numbers of consumers are turning to Generative AI (GenAI) for mental health support, yet the psychological engagement processes underlying consumer–GenAI therapy interactions remain insufficiently understood. This gap limits our ability to explain why consumer experiences diverge, particularly in emotionally sensitive contexts requiring high levels of engagement. To address that, we examine why these experiences vary and what mechanisms c…
Value Co‐Destruction in the Peer‐To‐Peer Accommodation
While customer‐perceived value and value co‐creation have received considerable attention in the hospitality management and marketing literature, emerging research demonstrates that the opposite can happen, that is, one or more actors in a service system experience value co‐destruction (VCD). Yet, few studies have adopted a dyadic and service eco system perspective. The purpose of this study is to explore drivers of VCD resulting from dyadic inte…
Investigating the drivers of wearable technology adoption for healthcare in South America
Purpose This empirical study examines the drivers of consumer intention to adopt wearable technology for healthcare in a South American country. Specifically, it proposes and tests a model of nonuser consumer intention to adopt fitness trackers for healthcare purpose in Chile. Design/methodology/approach This study draws on the technology acceptance framework UTAUT2 to develop and test a conceptual model of wearable technology adoption. Data were…
The journey to work of young adults with mobility disability
Mobility is essential in navigating familiar and unfamiliar environments. People with disability may experience vulnerability in navigating the external environment, when mobility is hindered by discomfort, commodification, or disorientation. Independent commute, choice, and control can be enhanced with appropriate aids, technology, and infrastructure. Self-determination can also be seen to enhance mobility through the realisation of strengths an…
Culinary destination consumer-based brand equity
The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia. Adopting a mix-methods approach, 20 semi-structured interviews with food trippers revealed four antecedents of why they gaze upon FoodPorn on UGC, including usefulness, ease of use, affective gratifications and…
Culinary destination consumer-based brand equity
The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia. Adopting a mix-methods approach, 20 semi-structured interviews with food trippers revealed four antecedents of why they gaze upon FoodPorn on UGC, including usefulness, ease of use, affective gratifications and…
Culinary destination consumer-based brand equity
The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia. Adopting a mix-methods approach, 20 semi-structured interviews with food trippers revealed four antecedents of why they gaze upon FoodPorn on UGC, including usefulness, ease of use, affective gratifications and…
Investigating the drivers of wearable technology adoption for healthcare in South America
Purpose This empirical study examines the drivers of consumer intention to adopt wearable technology for healthcare in a South American country. Specifically, it proposes and tests a model of nonuser consumer intention to adopt fitness trackers for healthcare purpose in Chile. Design/methodology/approach This study draws on the technology acceptance framework UTAUT2 to develop and test a conceptual model of wearable technology adoption. Data were…
The journey to work of young adults with mobility disability
Mobility is essential in navigating familiar and unfamiliar environments. People with disability may experience vulnerability in navigating the external environment, when mobility is hindered by discomfort, commodification, or disorientation. Independent commute, choice, and control can be enhanced with appropriate aids, technology, and infrastructure. Self-determination can also be seen to enhance mobility through the realisation of strengths an…
Example of inspiring practice
Reimagining Therapy
Growing numbers of consumers are turning to Generative AI (GenAI) for mental health support, yet the psychological engagement processes underlying consumer–GenAI therapy interactions remain insufficiently understood. This gap limits our ability to explain why consumer experiences diverge, particularly in emotionally sensitive contexts requiring high levels of engagement. To address that, we examine why these experiences vary and what mechanisms c…
Value Co‐Destruction in the Peer‐To‐Peer Accommodation
While customer‐perceived value and value co‐creation have received considerable attention in the hospitality management and marketing literature, emerging research demonstrates that the opposite can happen, that is, one or more actors in a service system experience value co‐destruction (VCD). Yet, few studies have adopted a dyadic and service eco system perspective. The purpose of this study is to explore drivers of VCD resulting from dyadic inte…
Computer Science (3 works) · Psychology (3 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Sociology (2 works) · Accommodation (1 work) · Advertising (1 work) · AI in Service Interactions (1 work)