Darshana Liyanage
Biographic Data
| ID | 6297754 |
|---|---|
| NAME | Darshana Liyanage |
| GIVEN NAMES | Darshana |
| FAMILY NAME | Liyanage |
| SIGNATURE | LIYANAGE D |
| AFFILIATIONS | University of Ruhuna |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Intertextuality and localisation in contemporary Sri Lankan advertisements on television
Recent literature on intertextuality identifies two tendencies, both of which tend to overlook its connection to ideology: one is the trend of hyper-theorisation, the other is under-theorisation. While the former establishes intertextuality as an all-encompassing ‘super’ theory, the latter makes it a mere matter of hunting for traces of some texts that are discernible in a given text. This article analyses television commercials, promoting promin…
Advertising and Ethnicities
Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the popular argument that ethnic identities are threatened by the intensified influence of media and consumer culture, they have become the core sites of representation and reproduction of ethnic identities. It is arguable that in today's (mass) mediated societies there are no ways of imagining ethnicities without the media's influence and impact on them. Adverti…
Intertextuality and localisation in contemporary Sri Lankan advertisements on television
Recent literature on intertextuality identifies two tendencies, both of which tend to overlook its connection to ideology: one is the trend of hyper-theorisation, the other is under-theorisation. While the former establishes intertextuality as an all-encompassing ‘super’ theory, the latter makes it a mere matter of hunting for traces of some texts that are discernible in a given text. This article analyses television commercials, promoting promin…
Advertising and Ethnicities
Ethnicity has become a key interest of advertisers in diverse societies. Contrary to the popular argument that ethnic identities are threatened by the intensified influence of media and consumer culture, they have become the core sites of representation and reproduction of ethnic identities. It is arguable that in today's (mass) mediated societies there are no ways of imagining ethnicities without the media's influence and impact on them. Adverti…
Intertextuality and localisation in contemporary Sri Lankan advertisements on television
Recent literature on intertextuality identifies two tendencies, both of which tend to overlook its connection to ideology: one is the trend of hyper-theorisation, the other is under-theorisation. While the former establishes intertextuality as an all-encompassing ‘super’ theory, the latter makes it a mere matter of hunting for traces of some texts that are discernible in a given text. This article analyses television commercials, promoting promin…
Advertising (2 works) · Anthropology (2 works) · Asian Culture and Media Studies (2 works) · Sociology (2 works) · Art (1 work) · Ethnic group (1 work) · Gender Studies (1 work) · Geography (1 work) · Ideology (1 work) · Intertextuality (1 work)