Ninh Nguyen
Biographic Data
| ID | 6302285 |
|---|---|
| NAME | Ninh Nguyen |
| GIVEN NAMES | Ninh |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN N |
| AFFILIATIONS | Charles Darwin University |
| ORCID | 0000-0001-6050-2633 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Social networking sites engagement and purchase intention toward foreign brands
Virtual interactions and engagement on social networking sites (SNSs) enable consumers to experience multiculturalism and interact with foreign brands. This study examines a unique model grounded in social exchange theory and emotion theory to demonstrate how SNSs engagement influences purchase intention toward foreign brands. Utilizing data from 693 Facebook users in an emerging market, partial least squares structural equation modeling (PLS-SEM…
The effect of sensation seeking on intention to consume street food
Sensation seeking plays a role in explaining tourists' behavior in tourism and hospitality. However, there is limited knowledge about the effects of sensation seeking on street food consumption by travelers. This study examines how sensation seeking affects tourists' intentions to consume street food by incorporating the theory of planned behavior and the moderating effect of gender. This study adopted a survey method to obtain data from 394 inte…
Information confusion as a driver of consumer switching intention on social commerce platforms
Purpose On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion and the moderating role of social overload. Design/methodology/approach This study applied a multi-method quantitative approach including a survey and two experiments. Data were obtained from cons…
Cluster Analysis of Risk Perception to Implement Tourist Health Safety in Vietnam
Perceived risk refers to tourists' objective assessment of the negative consequences associated with travel. The COVID-19 pandemic has significantly impacted all areas of human activity, influencing personal behavior and organizational practices. In post-COVID-19, travellers' perceptions of disease risk and behaviour have evolved. This study aimed to evaluate tourists' risk perceptions while travelling, categorizing them into distinct groups to i…
Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam
A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy
Purpose Previous research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often provides limited understanding of organic food consumption. This study builds upon consumer perception and social cognitive theories to examine the effects of perceived food healt…
Improving tourists’ green electronic word-of-mouth
Anchoring on the Stimulus–Organism–Response (SOR) and Ability-Motivation-Opportunity (AMO) theories, this research aims to investigate the mechanism through which three green AMO components (i.e. green ability, green motivation, green opportunity) affect green electronic word-of-mouth (green eWOM). A mediation and moderation model that integrates the green AMO components with green attitudes and green eWOM was developed and then validated with da…
Gyms’ indoor environmental quality and customer emotion
Gym clubs not only play the role of a fitness place for physical exercise, but also serve as a social place that provides enjoyment. This study aims to investigate the relationship between gyms’ indoor environmental quality (IEQ) and customer emotion with the mediating roles of perceived service quality and perceived psychological safety. Using a large sample data of 888 gym customers in Vietnam, results of structural equation modelling reveal a …
What is a Good Journal? Perceptions of Vietnamese Early-Career and Mid-Career Researchers
Online Book Shopping in Vietnam
Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing
Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This study aims to investigate the mediating role of green food consumption and social trust in the relationship between perceived consumer effectiveness and psychological wellbeing to provide new insights into green food consumption, based on social ideal theory and social trust theory. Using a sample data of 514 cons…
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Promoting consumer purchase behaviour of eco-friendly products is key to environmental sustainability. This research aims to investigate how different factors may enhance or impede young consumers’ intentions to purchase a specific type of eco-friendly product, i.e. organic food. Data were obtained from 289 respondents in an emerging market economy, i.e. Vietnam. Multivariate data analysis using structural equation modelling revealed that food sa…
Organic Food Purchases in an Emerging Market
The consumption of food has a significant impact on the environment, individuals and public health. This study aims to investigate the integrative effects of consumers' personal and situational factors on their attitude and purchase behavior of organic meat. The consumption of this product has been widely regarded as contributing towards sustainable food practices. The study was conducted in an emerging market economy, i.e., Vietnam. Data were co…
Improving tourists’ green electronic word-of-mouth
Anchoring on the Stimulus–Organism–Response (SOR) and Ability-Motivation-Opportunity (AMO) theories, this research aims to investigate the mechanism through which three green AMO components (i.e. green ability, green motivation, green opportunity) affect green electronic word-of-mouth (green eWOM). A mediation and moderation model that integrates the green AMO components with green attitudes and green eWOM was developed and then validated with da…
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Promoting consumer purchase behaviour of eco-friendly products is key to environmental sustainability. This research aims to investigate how different factors may enhance or impede young consumers’ intentions to purchase a specific type of eco-friendly product, i.e. organic food. Data were obtained from 289 respondents in an emerging market economy, i.e. Vietnam. Multivariate data analysis using structural equation modelling revealed that food sa…
Organic Food Purchases in an Emerging Market
The consumption of food has a significant impact on the environment, individuals and public health. This study aims to investigate the integrative effects of consumers' personal and situational factors on their attitude and purchase behavior of organic meat. The consumption of this product has been widely regarded as contributing towards sustainable food practices. The study was conducted in an emerging market economy, i.e., Vietnam. Data were co…
What is a Good Journal? Perceptions of Vietnamese Early-Career and Mid-Career Researchers
Online Book Shopping in Vietnam
Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing
Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This study aims to investigate the mediating role of green food consumption and social trust in the relationship between perceived consumer effectiveness and psychological wellbeing to provide new insights into green food consumption, based on social ideal theory and social trust theory. Using a sample data of 514 cons…
A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy
Purpose Previous research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often provides limited understanding of organic food consumption. This study builds upon consumer perception and social cognitive theories to examine the effects of perceived food healt…
Improving tourists’ green electronic word-of-mouth
Anchoring on the Stimulus–Organism–Response (SOR) and Ability-Motivation-Opportunity (AMO) theories, this research aims to investigate the mechanism through which three green AMO components (i.e. green ability, green motivation, green opportunity) affect green electronic word-of-mouth (green eWOM). A mediation and moderation model that integrates the green AMO components with green attitudes and green eWOM was developed and then validated with da…
Gyms’ indoor environmental quality and customer emotion
Gym clubs not only play the role of a fitness place for physical exercise, but also serve as a social place that provides enjoyment. This study aims to investigate the relationship between gyms’ indoor environmental quality (IEQ) and customer emotion with the mediating roles of perceived service quality and perceived psychological safety. Using a large sample data of 888 gym customers in Vietnam, results of structural equation modelling reveal a …
Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam
Information confusion as a driver of consumer switching intention on social commerce platforms
Purpose On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion and the moderating role of social overload. Design/methodology/approach This study applied a multi-method quantitative approach including a survey and two experiments. Data were obtained from cons…
Cluster Analysis of Risk Perception to Implement Tourist Health Safety in Vietnam
Perceived risk refers to tourists' objective assessment of the negative consequences associated with travel. The COVID-19 pandemic has significantly impacted all areas of human activity, influencing personal behavior and organizational practices. In post-COVID-19, travellers' perceptions of disease risk and behaviour have evolved. This study aimed to evaluate tourists' risk perceptions while travelling, categorizing them into distinct groups to i…
The effect of sensation seeking on intention to consume street food
Sensation seeking plays a role in explaining tourists' behavior in tourism and hospitality. However, there is limited knowledge about the effects of sensation seeking on street food consumption by travelers. This study examines how sensation seeking affects tourists' intentions to consume street food by incorporating the theory of planned behavior and the moderating effect of gender. This study adopted a survey method to obtain data from 394 inte…
Social networking sites engagement and purchase intention toward foreign brands
Virtual interactions and engagement on social networking sites (SNSs) enable consumers to experience multiculturalism and interact with foreign brands. This study examines a unique model grounded in social exchange theory and emotion theory to demonstrate how SNSs engagement influences purchase intention toward foreign brands. Utilizing data from 693 Facebook users in an emerging market, partial least squares structural equation modeling (PLS-SEM…
Business (11 works) · Psychology (10 works) · Marketing (8 works) · Social Psychology (8 works) · Environmental Sustainability in Business (6 works) · Sociology (6 works) · Advertising (5 works) · Digital Marketing and Social Media (5 works) · Structural equation modeling (5 works) · Computer Science (4 works)