DungChun Tsai
Biographic Data
| ID | 6303402 |
|---|---|
| NAME | DungChun Tsai |
| GIVEN NAMES | DungChun |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI D |
| AFFILIATIONS | National Cheng Kung University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 103 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 1 |
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
In this study we sought to examine how consumers perceive price unfairness when they learn that they have missed a price promotion after making a purchase, and explore the accompanying negative emotions and behavioral responses. The promotions that consumers learn they have missed could occur either before purchasing (i.e., prepurchase promotion) or after purchasing (i.e., postpurchase promotion). By conducting a 2 (attribution of responsibility:…
How destination image and evaluative factors affect behavioral intentions
How destination image and evaluative factors affect behavioral intentions
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
In this study we sought to examine how consumers perceive price unfairness when they learn that they have missed a price promotion after making a purchase, and explore the accompanying negative emotions and behavioral responses. The promotions that consumers learn they have missed could occur either before purchasing (i.e., prepurchase promotion) or after purchasing (i.e., postpurchase promotion). By conducting a 2 (attribution of responsibility:…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Affect (linguistics (1 work) · Anger (1 work) · Attribution (1 work) · Communication (1 work)