Lenna V Shulga
Biographic Data
| ID | 6303479 |
|---|---|
| NAME | Lenna V Shulga |
| GIVEN NAMES | Lenna V |
| FAMILY NAME | Shulga |
| SIGNATURE | SHULGA L V |
| AFFILIATIONS | University of Hawaiʻi at Mānoa |
| ORCID | 0000-0002-1653-8898 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Express
Responding to the recent advances in circular economy (CE) initiatives in the hospitality industry, this paper explores the factors influencing employee CE-participation. Hospitality employees’ CE perceptions and participation are rarely examined, although employee behavior plays a critical role in the successful implementation of CE initiatives. Based on the transactional theory of stress, employees’ cognitive appraisal and job crafting, organiz…
Tourism value co-creation
Check‐in significance
Interactions between service employees and customers at check‐in shape customers' first impressions and lead to their future behavioral intentions. Even though customer relationship management (CRM) relies heavily on the hospitality check‐in experience, research is scarce on its impacts and the moderating effect of loyalty membership programs. Based on the broaden‐and‐build theory, the current study examined customer check‐in significance associa…
Branding Co-Creation with Consumer-Generated Advertising
Of the social media tools available to brand managers, consumer-generated advertising (CGA) has attractive features combining consumer-generated content, social media advertising, and online interactive marketing campaigns. However, only a small number of customers actively participate in co-creation of CGA. Based on social presence theory and service-dominant logic conceptualization, we examined CGA observers, knowledgeable and attentive viewers…
The Reciprocal Role of Trust in Customer Value Co-Creation
The main purpose of this research was to investigate the reciprocal nature of trust in a service provider, established through consumer involvement in value co-creation. Grounded in service-dominant logic and social exchange theory, the study used an existing consumer-generated co-creation contest by a popular U.S.-based coffee-shop brand. When examining customer involvement with value co-creation (N = 510), the covariance-based structural equati…
Co-created value
Co-created value
The Reciprocal Role of Trust in Customer Value Co-Creation
The main purpose of this research was to investigate the reciprocal nature of trust in a service provider, established through consumer involvement in value co-creation. Grounded in service-dominant logic and social exchange theory, the study used an existing consumer-generated co-creation contest by a popular U.S.-based coffee-shop brand. When examining customer involvement with value co-creation (N = 510), the covariance-based structural equati…
Branding Co-Creation with Consumer-Generated Advertising
Of the social media tools available to brand managers, consumer-generated advertising (CGA) has attractive features combining consumer-generated content, social media advertising, and online interactive marketing campaigns. However, only a small number of customers actively participate in co-creation of CGA. Based on social presence theory and service-dominant logic conceptualization, we examined CGA observers, knowledgeable and attentive viewers…
Check‐in significance
Interactions between service employees and customers at check‐in shape customers' first impressions and lead to their future behavioral intentions. Even though customer relationship management (CRM) relies heavily on the hospitality check‐in experience, research is scarce on its impacts and the moderating effect of loyalty membership programs. Based on the broaden‐and‐build theory, the current study examined customer check‐in significance associa…
Express
Responding to the recent advances in circular economy (CE) initiatives in the hospitality industry, this paper explores the factors influencing employee CE-participation. Hospitality employees’ CE perceptions and participation are rarely examined, although employee behavior plays a critical role in the successful implementation of CE initiatives. Based on the transactional theory of stress, employees’ cognitive appraisal and job crafting, organiz…
Tourism value co-creation
Business (5 works) · Marketing (5 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Service and Product Innovation (4 works) · Co-Creation (3 works) · Customer Service Quality and Loyalty (3 works) · Hospitality (3 works) · Hospitality industry (3 works) · Loyalty (3 works)