Ginevra Testa
Biographic Data
| ID | 6303484 |
|---|---|
| NAME | Ginevra Testa |
| GIVEN NAMES | Ginevra |
| FAMILY NAME | Testa |
| SIGNATURE | TESTA G |
| AFFILIATIONS | University of Genoa |
| ORCID | 0009-0005-2105-4539 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
Understanding municipalities and visitors tourism perspectives
In the digital tourism age, both cities and villages are being shaped by rapid societal and technological transformations that redefine how they interact with visitors. While these transformations are fluid in cities, driven by the necessity to integrate residents and visitors, they have also become central for villages that engage with specific forms of tourism, particularly slow and rural tourism. It requires villages to change communication me…
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions
Balancing human and digital aspects in the retailers’ loyalty measurement
In the contemporary retail sector, characterized by high dynamism and frequent customer switching behaviors, customer loyalty represents a strategic cornerstone. The multidimensional nature of loyalty, fierce competition between alternative formats, and evolving company-customer interactions in digital and physical contexts are leading retailers to reassess their customer loyalty measurement strategies. In this evolving scenario, loyalty increasi…
Understanding municipalities and visitors tourism perspectives
In the digital tourism age, both cities and villages are being shaped by rapid societal and technological transformations that redefine how they interact with visitors. While these transformations are fluid in cities, driven by the necessity to integrate residents and visitors, they have also become central for villages that engage with specific forms of tourism, particularly slow and rural tourism. It requires villages to change communication me…
Geography (2 works) · Regional science (2 works) · Sociology (2 works) · Advertising (1 work) · Archaeology (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Customer churn and segmentation (1 work)