Omar S Itani
Biographic Data
| ID | 6303792 |
|---|---|
| NAME | Omar S Itani |
| GIVEN NAMES | Omar S |
| FAMILY NAME | Itani |
| SIGNATURE | ITANI O S |
| AFFILIATIONS | Lebanese American University |
| ORCID | 0000-0003-2258-7837 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 17 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Examining the impact of social media de-influencing on audiences
Purpose This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing. Design/methodology/approach Based on informational social influence theory, we conducted three experiments to investigate how consumers perceive and respond to de-influencing: the first explores con…
Activating Corporate Environmental Ethics on the Frontline
Harnessing the Power Within
Light at the end of the tunnel
Light at the end of the tunnel
Examining the impact of social media de-influencing on audiences
Purpose This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing. Design/methodology/approach Based on informational social influence theory, we conducted three experiments to investigate how consumers perceive and respond to de-influencing: the first explores con…
Light at the end of the tunnel
Harnessing the Power Within
Activating Corporate Environmental Ethics on the Frontline
Examining the impact of social media de-influencing on audiences
Purpose This study investigates the effect of de-influencing and its related content on consumer behavior compared with influencing content. It considers the gender of de-influencers and consumers’ varied reactions to distinct types of de-influencing. Design/methodology/approach Based on informational social influence theory, we conducted three experiments to investigate how consumers perceive and respond to de-influencing: the first explores con…
Business (4 works) · Psychology (4 works) · Computer Science (3 works) · Political science (3 works) · Advertising (2 works) · Business ethics (2 works) · Economics (2 works) · Ethics in Business and Education (2 works) · Marketing (2 works) · Media Influence and Health (2 works)