Sung-Byung Yang
Biographic Data
| ID | 6304212 |
|---|---|
| NAME | Sung-Byung Yang |
| GIVEN NAMES | Sung-Byung |
| FAMILY NAME | Yang |
| SIGNATURE | YANG S |
| AFFILIATIONS | Hansung University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Spatial and social distances between U.S. domestic travelers in restaurant review assessment
Exploring extremity and negativity biases in online reviews
While some online reviews explicitly praise or criticize a product, others reveal a neutral evaluation. We predicted that extreme reviews would be considered more useful than moderate ones, and that negative reviews would be considered more useful than positive ones. To test these predictions, this study collected a dataset comprising 951,178 reviews of New York restaurants made by 142,286 reviewers on Yelp. com. By combining these two datasets, …
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
An Odyssey into Virtual Worlds
Although research on three-dimensional virtual environments abounds, little is known about the social and business aspects of virtual worlds. Given the emergence of large-scale social virtual worlds, such as Second Life, and the dramatic growth in sales of virtual goods, it is important to understand the dynamics that govern the purchase of virtual goods in virtual worlds. Employing the stimulus–organism–response (S-O-R) framework, we investigate…
An Odyssey into Virtual Worlds
Although research on three-dimensional virtual environments abounds, little is known about the social and business aspects of virtual worlds. Given the emergence of large-scale social virtual worlds, such as Second Life, and the dramatic growth in sales of virtual goods, it is important to understand the dynamics that govern the purchase of virtual goods in virtual worlds. Employing the stimulus–organism–response (S-O-R) framework, we investigate…
Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy
Exploring extremity and negativity biases in online reviews
While some online reviews explicitly praise or criticize a product, others reveal a neutral evaluation. We predicted that extreme reviews would be considered more useful than moderate ones, and that negative reviews would be considered more useful than positive ones. To test these predictions, this study collected a dataset comprising 951,178 reviews of New York restaurants made by 142,286 reviewers on Yelp. com. By combining these two datasets, …
Spatial and social distances between U.S. domestic travelers in restaurant review assessment
Digital Marketing and Social Media (3 works) · Psychology (3 works) · Business (2 works) · Customer Service Quality and Loyalty (2 works) · Perception (2 works) · Political science (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Behavioral Health and Interventions (1 work) · Closeness (1 work)