Muhammad Rashid Saeed

Biographic Data

ID6304770
NAMEMuhammad Rashid Saeed
GIVEN NAMESMuhammad Rashid
FAMILY NAMESaeed
SIGNATURESAEED M R
AFFILIATIONSThe University of Queensland
ORCID0000-0002-2961-1943
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Granfluencers and the power of positive ageing in tourism marketing

    Open AccessMuhammad Rashid Saeed, Justin Cohen et al.ARTICLETourism Management2026References: 63

    As older adults increasingly engage with travel and tourism, marketers face challenges representing ageing in an inclusive way. The rise of “granfluencers” or older social media influencers who defy ageing stereotypes offers tourism brands a means of connecting with their audiences. However, little is known about how tourism marketing can employ age-defying portrayals to shape consumer responses. This research examines when and how granfluencers …

  • A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising

    Open AccessMuhammad Rashid Saeed, Hiba Khan et al.ARTICLECommunication Theory2025

    Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based advertising research by focusing on the theoretical tenets of CLT, construal-level manipulations, and construal-level manipulation checks applied in this research domain. This is the first systematic review of CLT-based advertising research involving psychological distance, wh…