Saerom Wang
Biographic Data
| ID | 6304817 |
|---|---|
| NAME | Saerom Wang |
| GIVEN NAMES | Saerom |
| FAMILY NAME | Wang |
| SIGNATURE | WANG S |
| AFFILIATIONS | Dong-Eui University |
| ORCID | 0000-0002-8082-2586 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 17 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From Streaming to Traveling
This study explores how Over‐the‐Top (OTT) streaming platforms influence individuals' travel decision‐making processes, particularly in the context of media‐induced tourism. Unlike prior research that focused on specific narratives, this study examines the OTT platform itself as an experiential infrastructure shaping user behavior. Using a mixed‐methods approach, Study 1 analyzes interviews with American viewers of Korean content, revealing that …
Transforming travel constraints into travel intentions
Travel constraints hinder individuals from pursuing tourism experiences despite their desire to travel. This study applies the constraint-effects-mitigation model to explore how motivation and negotiation mediate the relationship between perceived constraints and travel intention. Using PLS-SEM and data from 440 South Korean participants, results show that interpersonal constraints significantly reduce travel intention, while motivation enhances …
Beyond the Challenges
Family travel, especially with young children, represents a burgeoning segment in the global tourism industry, offering unparalleled opportunities for familial bonding and personal growth. However, this form of travel presents distinct challenges, predominantly stemming from perceived travel constraints. This study delves into the complex interplay between these constraints and their psychological impacts, specifically focusing on how they foster…
When Constraints Become Demotivators
This study examines the psychological mechanisms through which travel constraints discourage parents of young children from engaging in family tourism. Four types of constraints are examined as triggers of demotivation that foster travel avoidance and suppress intention. To capture both average effects and indispensable prerequisites, Partial Least Squares Structural Equation Modeling (PLS‐SEM) and Necessary Condition Analysis (NCA) are used for …
Psychological renewal for caregiving parents
The effect of short‐form video on travel decision‐making process
With the upsurge of individual interest in short‐form video, this has become an important communication medium that has the potential to influence viewers' behavior. Based on the importance of understanding the relationship between short‐form video and the travel decision‐making process, this study attempted to examine this linkage in the context of Korean food by integrating the AIDA and MGB models. An online survey was conducted with the short‐…
Travelers’ Psychological Comfort with Local Food Experiences and Place Attachment
Travelers’ engagement with local food at a foreign destination could be overwhelming and affect their overall travel experience. This study investigates the role travelers’ psychological comfort with local food plays in influencing the development of their place attachment to a destination. The study utilized survey data sampled from Korean and American travelers who had visited China and found that travelers’ place attachment is positively and s…
Vacation Travel, Marital Satisfaction, and Subjective Wellbeing
Marital satisfaction is important for preserving one’s marriage and overall wellbeing. While the need to identify factors that enhance marital satisfaction is evident, contributions from the field of tourism remain scarce. This study examines several linkages between and among vacation travel, marital satisfaction, and subjective wellbeing through a thematic analysis of textual data from 22 semi-structured interviews. The results reveal that vaca…
The U.S. tourists’ perceptions of destination China over two transformative periods
This study conducted a textual analysis of The New York Times to examine the U.S. tourists’ perceived image of China as a destination by comparing the two periods of January 1980–May 1989 and January 2005–December 2015. The study found a drastic shift of the U.S. tourists’ affective image of China as a destination from being favorable and positive in the early period to being unfavorable and negative in the recent period. The affective image was …
A comparative study of perceptions of destination advertising according to message appeal and endorsement type
As today’s world is flattening, the landscape of tourist destinations is becoming similar. In turn, an increasing number of destinations are seeking to effectively promote themselves. For these reasons, this study investigated the differences in the advertising effectiveness of destination promotions by message appeal and endorsement type. The main objective of the study was to compare the effectiveness of destination advertising by message appea…
Reconciling unsatisfying tourism experiences
A comparative study of perceptions of destination advertising according to message appeal and endorsement type
As today’s world is flattening, the landscape of tourist destinations is becoming similar. In turn, an increasing number of destinations are seeking to effectively promote themselves. For these reasons, this study investigated the differences in the advertising effectiveness of destination promotions by message appeal and endorsement type. The main objective of the study was to compare the effectiveness of destination advertising by message appea…
Reconciling unsatisfying tourism experiences
Psychological renewal for caregiving parents
Vacation Travel, Marital Satisfaction, and Subjective Wellbeing
Marital satisfaction is important for preserving one’s marriage and overall wellbeing. While the need to identify factors that enhance marital satisfaction is evident, contributions from the field of tourism remain scarce. This study examines several linkages between and among vacation travel, marital satisfaction, and subjective wellbeing through a thematic analysis of textual data from 22 semi-structured interviews. The results reveal that vaca…
The U.S. tourists’ perceptions of destination China over two transformative periods
This study conducted a textual analysis of The New York Times to examine the U.S. tourists’ perceived image of China as a destination by comparing the two periods of January 1980–May 1989 and January 2005–December 2015. The study found a drastic shift of the U.S. tourists’ affective image of China as a destination from being favorable and positive in the early period to being unfavorable and negative in the recent period. The affective image was …
A comparative study of perceptions of destination advertising according to message appeal and endorsement type
As today’s world is flattening, the landscape of tourist destinations is becoming similar. In turn, an increasing number of destinations are seeking to effectively promote themselves. For these reasons, this study investigated the differences in the advertising effectiveness of destination promotions by message appeal and endorsement type. The main objective of the study was to compare the effectiveness of destination advertising by message appea…
Reconciling unsatisfying tourism experiences
The U.S. tourists’ perceptions of destination China over two transformative periods
This study conducted a textual analysis of The New York Times to examine the U.S. tourists’ perceived image of China as a destination by comparing the two periods of January 1980–May 1989 and January 2005–December 2015. The study found a drastic shift of the U.S. tourists’ affective image of China as a destination from being favorable and positive in the early period to being unfavorable and negative in the recent period. The affective image was …
Vacation Travel, Marital Satisfaction, and Subjective Wellbeing
Marital satisfaction is important for preserving one’s marriage and overall wellbeing. While the need to identify factors that enhance marital satisfaction is evident, contributions from the field of tourism remain scarce. This study examines several linkages between and among vacation travel, marital satisfaction, and subjective wellbeing through a thematic analysis of textual data from 22 semi-structured interviews. The results reveal that vaca…
Travelers’ Psychological Comfort with Local Food Experiences and Place Attachment
Travelers’ engagement with local food at a foreign destination could be overwhelming and affect their overall travel experience. This study investigates the role travelers’ psychological comfort with local food plays in influencing the development of their place attachment to a destination. The study utilized survey data sampled from Korean and American travelers who had visited China and found that travelers’ place attachment is positively and s…
The effect of short‐form video on travel decision‐making process
With the upsurge of individual interest in short‐form video, this has become an important communication medium that has the potential to influence viewers' behavior. Based on the importance of understanding the relationship between short‐form video and the travel decision‐making process, this study attempted to examine this linkage in the context of Korean food by integrating the AIDA and MGB models. An online survey was conducted with the short‐…
Transforming travel constraints into travel intentions
Travel constraints hinder individuals from pursuing tourism experiences despite their desire to travel. This study applies the constraint-effects-mitigation model to explore how motivation and negotiation mediate the relationship between perceived constraints and travel intention. Using PLS-SEM and data from 440 South Korean participants, results show that interpersonal constraints significantly reduce travel intention, while motivation enhances …
Beyond the Challenges
Family travel, especially with young children, represents a burgeoning segment in the global tourism industry, offering unparalleled opportunities for familial bonding and personal growth. However, this form of travel presents distinct challenges, predominantly stemming from perceived travel constraints. This study delves into the complex interplay between these constraints and their psychological impacts, specifically focusing on how they foster…
When Constraints Become Demotivators
This study examines the psychological mechanisms through which travel constraints discourage parents of young children from engaging in family tourism. Four types of constraints are examined as triggers of demotivation that foster travel avoidance and suppress intention. To capture both average effects and indispensable prerequisites, Partial Least Squares Structural Equation Modeling (PLS‐SEM) and Necessary Condition Analysis (NCA) are used for …
Psychological renewal for caregiving parents
From Streaming to Traveling
This study explores how Over‐the‐Top (OTT) streaming platforms influence individuals' travel decision‐making processes, particularly in the context of media‐induced tourism. Unlike prior research that focused on specific narratives, this study examines the OTT platform itself as an experiential infrastructure shaping user behavior. Using a mixed‐methods approach, Study 1 analyzes interviews with American viewers of Korean content, revealing that …
Tourism (10 works) · Diverse Aspects of Tourism Research (8 works) · Advertising (7 works) · Business (7 works) · Geography (6 works) · Marketing (6 works) · Psychology (6 works) · Digital Marketing and Social Media (5 works) · China (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works)