Sara Vinyals-Mirabent
Biographic Data
| ID | 6305104 |
|---|---|
| NAME | Sara Vinyals-Mirabent |
| GIVEN NAMES | Sara |
| FAMILY NAME | Vinyals-Mirabent |
| SIGNATURE | VINYALS-MIRABENT S |
| AFFILIATIONS | Universitat Pompeu Fabra |
| ORCID | 0000-0001-7120-6039 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The Context Influence Model (CIM)Context cues in commercials make the difference
The COVID-19 pandemic modified consumers’ lives, but advertising did not reflect this change. Preliminary studies have found that commercials do not show anti-COVID measures, and this lack of pandemic references in advertising could affect the consumers’ response. However, no empirical research has examined this aspect. Hence, this study analyzes how including COVID references in commercials affects consumers’ attitude toward the ad, purchase int…
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
Marca País y Turismo
Las campañas de marketing y los productos de las industrias culturales son un factor que influye de manera importante en la intención de visita de los turistas. Ambos elementos pueden considerarse, sin embargo, integrados en la percepción integral de un destino. La percepción de la imagen de los destinos se ha estudiado con anterioridad, pero no existen investigaciones de amplio alcance geográfico que evalúen la relación entre la percepción globa…
Double-entry analysis system (Deas) for comprehensive quality evaluation of websites
A new analysis system for evaluating website quality is presented. It is characterized by its ability to interrelate and evaluate both technical and strategic aspects of a website. It is based on the premise that, while the technical aspects that govern the operation and functionality have a great impact on the quality of a website, they do not guarantee its success on their own. This approach differs from those commonly adopted in analysis syste…
The role of functional associations in building destination brand personality
The role of functional associations in building destination brand personality
Double-entry analysis system (Deas) for comprehensive quality evaluation of websites
A new analysis system for evaluating website quality is presented. It is characterized by its ability to interrelate and evaluate both technical and strategic aspects of a website. It is based on the premise that, while the technical aspects that govern the operation and functionality have a great impact on the quality of a website, they do not guarantee its success on their own. This approach differs from those commonly adopted in analysis syste…
Marca País y Turismo
Las campañas de marketing y los productos de las industrias culturales son un factor que influye de manera importante en la intención de visita de los turistas. Ambos elementos pueden considerarse, sin embargo, integrados en la percepción integral de un destino. La percepción de la imagen de los destinos se ha estudiado con anterioridad, pero no existen investigaciones de amplio alcance geográfico que evalúen la relación entre la percepción globa…
The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to predict situational skepticism towards CSR communication during a large-scale external crisis. An onlin…
The Context Influence Model (CIM)Context cues in commercials make the difference
The COVID-19 pandemic modified consumers’ lives, but advertising did not reflect this change. Preliminary studies have found that commercials do not show anti-COVID measures, and this lack of pandemic references in advertising could affect the consumers’ response. However, no empirical research has examined this aspect. Hence, this study analyzes how including COVID references in commercials affects consumers’ attitude toward the ad, purchase int…
Political science (4 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Diverse Aspects of Tourism Research (2 works) · Philosophy (2 works) · Philosophy (2 works) · Psychology (2 works) · Tourism (2 works) · Advertising (1 works)