Myong Jae Lee
Biographic Data
| ID | 6305106 |
|---|---|
| NAME | Myong Jae Lee |
| GIVEN NAMES | Myong Jae |
| FAMILY NAME | Lee |
| SIGNATURE | LEE M J |
| AFFILIATIONS | Collins College |
| ORCID | 0009-0004-0617-6661 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 28 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Tourists and artificial intelligence-LLM interaction
Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors but often suffer from hallucinations that can diminish consumers’ confidence in their results. This study explores the relationship between tourists and AI large language model interactions by analyzing how (i) attachment-aversion affects the motivational strength for using AI large language models as travel advisors and (ii) the moderation role of forgive…
Sounds of Serenity
This study aimed to address the concerns by examining noise fluctuations in hotel guestrooms, reporting overall noise levels, and evaluating the value guests place on in‐room noise control. In Study 1, noise variations were measured in guestrooms from three distinct hotel locations while occupants engaged in typical nighttime activities such as sleeping and walking. Field measurements revealed average noise levels ( L eq over 10 h) ranging from 3…
International tourists' perceptions of Myanmar as a tourist destination in the crisis
Myanmar has emerged as a popular tourist destination following its recent political transformation, with the Travel and Tourism sector contributing significantly to the country's GDP. However, the outbreak of the COVID‐19 pandemic posed numerous challenges for the global tourism industry and Myanmar, including travel restrictions, border closures, and health concerns. This study examines the levels of satisfaction and inconvenience experienced by…
Impact of health risk perception on avoidance of international travel in the wake of a pandemic
As tourists are increasingly putting off their air travel due to the COVID-19 pandemic that has tremendously affected the travel and tourism industry, this study examined the role of negative affect, perceived health risk, perceived uncertainty, and mental wellbeing in forming travel attitudes and temporal avoidance behaviour to global destinations seriously-hit by the COVID-19 pandemic from a U.S. tourist perspective. The cross-sectional online …
Tourists’ outbound travel behavior in the aftermath of the Covid-19
Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists' destination attachment and the intentions to return to European and Asian destinations after the pandemic…
Smart Hotels and Sustainable Consumer Behavior
Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers' perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers …
Word-of-mouth, buying, and sacrifice intentions for eco-cruises
An exploration of foreign tourists’ perceptions of Korean food tour
Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. The main objective of this empirical research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market. A total of 211 usable responses from foreign tourists who experienced Korean food tour were collected through the purposive …
Spatiotemporal distribution of urban walking tourists by season using GPS-based smartphone application
The purpose of this study is to determine urban walking tourists’ spatiotemporal distribution by season. With the Bukchon Hanok Village in Seoul, South Korea, as a study site, a GPS-based smartphone application collects spatiotemporal data from 233 participants, and GIS and statistical methods are used to analyze walking tourists’ spatiotemporal distribution by season. The main results of difference analysis show that the moving and staying varia…
The value–belief–emotion–norm model
Building on a Value–Belief–Norm (VBN) theory, this study set out to develop a value–belief–emotion–norm model as a comprehensive theoretical framework for explicating customers’ pro-environmental decision-making process in a cruise context. Results of the structural analysis revealed that our model satisfactorily fit the data and the proposed relationships were generally supported. Our sequential framework involving the emotional process was supe…
Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market
For exhibitions to have sustainable success, they must attract enough high-quality exhibitors. As China has opened up and grown economically in the past several decades, more Chinese exhibitors are participating in exhibitions worldwide, and United States exhibitions are among their top destination. To examine what motivates the participation of this growing group, this study conducted a self-administered survey among Chinese outbound exhibitors …
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the mo…
Word-of-mouth, buying, and sacrifice intentions for eco-cruises
Spatiotemporal distribution of urban walking tourists by season using GPS-based smartphone application
The purpose of this study is to determine urban walking tourists’ spatiotemporal distribution by season. With the Bukchon Hanok Village in Seoul, South Korea, as a study site, a GPS-based smartphone application collects spatiotemporal data from 233 participants, and GIS and statistical methods are used to analyze walking tourists’ spatiotemporal distribution by season. The main results of difference analysis show that the moving and staying varia…
An exploration of foreign tourists’ perceptions of Korean food tour
Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. The main objective of this empirical research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market. A total of 211 usable responses from foreign tourists who experienced Korean food tour were collected through the purposive …
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the mo…
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the mo…
The value–belief–emotion–norm model
Building on a Value–Belief–Norm (VBN) theory, this study set out to develop a value–belief–emotion–norm model as a comprehensive theoretical framework for explicating customers’ pro-environmental decision-making process in a cruise context. Results of the structural analysis revealed that our model satisfactorily fit the data and the proposed relationships were generally supported. Our sequential framework involving the emotional process was supe…
Exploring Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market
For exhibitions to have sustainable success, they must attract enough high-quality exhibitors. As China has opened up and grown economically in the past several decades, more Chinese exhibitors are participating in exhibitions worldwide, and United States exhibitions are among their top destination. To examine what motivates the participation of this growing group, this study conducted a self-administered survey among Chinese outbound exhibitors …
An exploration of foreign tourists’ perceptions of Korean food tour
Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. The main objective of this empirical research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market. A total of 211 usable responses from foreign tourists who experienced Korean food tour were collected through the purposive …
Spatiotemporal distribution of urban walking tourists by season using GPS-based smartphone application
The purpose of this study is to determine urban walking tourists’ spatiotemporal distribution by season. With the Bukchon Hanok Village in Seoul, South Korea, as a study site, a GPS-based smartphone application collects spatiotemporal data from 233 participants, and GIS and statistical methods are used to analyze walking tourists’ spatiotemporal distribution by season. The main results of difference analysis show that the moving and staying varia…
Word-of-mouth, buying, and sacrifice intentions for eco-cruises
Smart Hotels and Sustainable Consumer Behavior
Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers' perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers …
Impact of health risk perception on avoidance of international travel in the wake of a pandemic
As tourists are increasingly putting off their air travel due to the COVID-19 pandemic that has tremendously affected the travel and tourism industry, this study examined the role of negative affect, perceived health risk, perceived uncertainty, and mental wellbeing in forming travel attitudes and temporal avoidance behaviour to global destinations seriously-hit by the COVID-19 pandemic from a U.S. tourist perspective. The cross-sectional online …
Tourists’ outbound travel behavior in the aftermath of the Covid-19
Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists' destination attachment and the intentions to return to European and Asian destinations after the pandemic…
International tourists' perceptions of Myanmar as a tourist destination in the crisis
Myanmar has emerged as a popular tourist destination following its recent political transformation, with the Travel and Tourism sector contributing significantly to the country's GDP. However, the outbreak of the COVID‐19 pandemic posed numerous challenges for the global tourism industry and Myanmar, including travel restrictions, border closures, and health concerns. This study examines the levels of satisfaction and inconvenience experienced by…
Tourists and artificial intelligence-LLM interaction
Artificial intelligence large language models (AI-LLMs) can become valuable travel advisors but often suffer from hallucinations that can diminish consumers’ confidence in their results. This study explores the relationship between tourists and AI large language model interactions by analyzing how (i) attachment-aversion affects the motivational strength for using AI large language models as travel advisors and (ii) the moderation role of forgive…
Sounds of Serenity
This study aimed to address the concerns by examining noise fluctuations in hotel guestrooms, reporting overall noise levels, and evaluating the value guests place on in‐room noise control. In Study 1, noise variations were measured in guestrooms from three distinct hotel locations while occupants engaged in typical nighttime activities such as sleeping and walking. Field measurements revealed average noise levels ( L eq over 10 h) ranging from 3…
Psychology (9 works) · Business (8 works) · Tourism (8 works) · Geography (7 works) · Computer Science (6 works) · Diverse Aspects of Tourism Research (6 works) · Marketing (6 works) · Advertising (5 works) · Political science (5 works) · Social Psychology (5 works)