Miguel Guinalíu
Biographic Data
| ID | 6305635 |
|---|---|
| NAME | Miguel Guinalíu |
| GIVEN NAMES | Miguel |
| FAMILY NAME | Guinalíu |
| SIGNATURE | GUINALÍU M |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0002-1456-4726 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 24 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The influence of AI-generated versus real food images on perceived value and negative WOM
Purpose As the use of generative AI in food marketing continues to grow, understanding how consumers evaluate AI-generated imagery has become increasingly important. In this article, a comparison is made of how AI-generated images and real images influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-mak…
Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
Perceived e‐service quality (PeSQ)
Purpose The objectives of this article are to develop a multiple‐item scale for measuring e‐service quality and to study the influence of perceived quality on consumer satisfaction levels and the level of web site loyalty. Design/methodology/approach First, there is an explanation of the main attributes of the concepts examined, with special attention being paid to the multi‐dimensional nature of the variables and the relationships between them. …
The impact of participation in virtual brand communities on consumer trust and loyalty
Purpose The importance of virtual brand communities is growing day by day as a result of consumers increasingly using online tools to contact fellow consumers in order to get information on which to base their decisions. For this reason, this work aims to explore some of the effects of participation in a virtual brand community on consumer behaviour. Design/methodology/approach The paper proposes the positive effects of participation in a virtual…
The role played by perceived usability, satisfaction and consumer trust on website loyalty
The influence of corporate image on consumer trust
Purpose – To analyze the relationship between corporate image and consumer trust in the context of financial services distribution. Design/methodology/approach – This paper analyzes the causal relationship that exists between corporate image and consumer trust in the financial services distribution through traditional channels, as well as over the internet. This paper also analyzes the moderating effect of relationship duration on the influence o…
Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
The influence of corporate image on consumer trust
Purpose – To analyze the relationship between corporate image and consumer trust in the context of financial services distribution. Design/methodology/approach – This paper analyzes the causal relationship that exists between corporate image and consumer trust in the financial services distribution through traditional channels, as well as over the internet. This paper also analyzes the moderating effect of relationship duration on the influence o…
The influence of corporate image on consumer trust
Purpose – To analyze the relationship between corporate image and consumer trust in the context of financial services distribution. Design/methodology/approach – This paper analyzes the causal relationship that exists between corporate image and consumer trust in the financial services distribution through traditional channels, as well as over the internet. This paper also analyzes the moderating effect of relationship duration on the influence o…
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Perceived e‐service quality (PeSQ)
Purpose The objectives of this article are to develop a multiple‐item scale for measuring e‐service quality and to study the influence of perceived quality on consumer satisfaction levels and the level of web site loyalty. Design/methodology/approach First, there is an explanation of the main attributes of the concepts examined, with special attention being paid to the multi‐dimensional nature of the variables and the relationships between them. …
The impact of participation in virtual brand communities on consumer trust and loyalty
Purpose The importance of virtual brand communities is growing day by day as a result of consumers increasingly using online tools to contact fellow consumers in order to get information on which to base their decisions. For this reason, this work aims to explore some of the effects of participation in a virtual brand community on consumer behaviour. Design/methodology/approach The paper proposes the positive effects of participation in a virtual…
Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions
The influence of AI-generated versus real food images on perceived value and negative WOM
Purpose As the use of generative AI in food marketing continues to grow, understanding how consumers evaluate AI-generated imagery has become increasingly important. In this article, a comparison is made of how AI-generated images and real images influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-mak…
Digital Marketing and Social Media (6 works) · Business (5 works) · Advertising (4 works) · Computer Science (4 works) · Customer Service Quality and Loyalty (4 works) · Loyalty (3 works) · Marketing (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · World Wide Web (3 works)