Meng-Mei Chen
Biographic Data
| ID | 6305849 |
|---|---|
| NAME | Meng-Mei Chen |
| GIVEN NAMES | Meng-Mei |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN M |
| AFFILIATIONS | EHL Hospitality Business School//HES-SO University of Applied Sciences and Arts Western Switzerland |
| ORCID | 0000-0001-7452-223X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
‘We are open again (and again)’
During any crisis, how a company communicates will determine how much reputational capital is spent and how quickly the company can recover. Extending the Situational Crisis Communication Theory (SCCT) to hotel websites and social media, this paper investigates Swiss hotels’ messages during this crisis to repair their image, bolster their reputation, and attract customers back to Swiss destinations. From June 2020 to August 2021, messages from Sw…
An investigation of multiple devices and information sources used in the hotel booking process
An investigation of multiple devices and information sources used in the hotel booking process
‘We are open again (and again)’
During any crisis, how a company communicates will determine how much reputational capital is spent and how quickly the company can recover. Extending the Situational Crisis Communication Theory (SCCT) to hotel websites and social media, this paper investigates Swiss hotels’ messages during this crisis to repair their image, bolster their reputation, and attract customers back to Swiss destinations. From June 2020 to August 2021, messages from Sw…
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Tourism (2 works) · World Wide Web (2 works) · Context (archaeology (1 work) · Crisis communication (1 work) · Destinations (1 work) · Digital Marketing and Social Media (1 work)