Miju Choi

Biographic Data

ID6306132
NAMEMiju Choi
GIVEN NAMESMiju
FAMILY NAMEChoi
SIGNATURECHOI M
AFFILIATIONSLeeds Beckett University
ORCID0000-0002-4581-0029
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS26
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2024
H-INDEX2

  • Gen Z Travelers in the Instagram Marketplace

    Open AccessMiju Choi, Youngjoon Choi et al.ARTICLEJournal of Hospitality & Tourism…2024

    Despite the growing role of virtual influencers in the tourism and hospitality business, there is a lack of research on Gen Z travelers’ trust in Instagram marketplace and virtual influencers. Thus, this study applied trust transfer theory to explore how Gen Z travelers’ trust in Instagram marketplace transferred to trust in tour program sellers and purchase intentions. In addition, it examined influencer type (human vs. virtual) and post type (s…

  • Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea

    Miju Choi, Youngjoon ChoiARTICLEAsia Pacific Journal of Tourism…2024Cited by: 2References: 3

    This study explores the diversity of virtual influencers used as tourism ambassadors. Using qualitative research methods, in-depth interviews with 27 tourism professionals were conducted from August in 2023 to January in 2024. Data analysis revealed four key themes: Visual Impact, Control Over Image and Messaging, Promotion of Unrealistic Beauty Standards, and Limited Diversity Representation. This study offers an in-depth perspective on how dive…

  • Digital natives

    Miju Choi, Youngjoon Choi et al.ARTICLECurrent Issues in Tourism2023

    Tourism enterprises add commercial information in the hashtags on their business Instagram accounts, whereas digital natives tend to avoid advertisements. Digital natives actively analyse the intentions of advertisements, form an internal defence mechanism to distrust advertisements, and show a strong tendency to intentionally avoid advertisements. How to offset the negative effects of commercial information remains an open question. Thus, it is …

  • The policy responses of tourism agencies to emerging digital skills constraints

    Open AccessDesmond Parsons, David Parsons et al.ARTICLEInternational Journal of Tourism…2023

    This paper analyses policies and practices designed to support digital transformation in the tourism workforce in six OECD countries, namely Germany, Greece, Iceland, New Zealand, Switzerland, and the United Kingdom. Data for the project were gathered via a questionnaire survey, interviews with key informants and examination of various policy documents in 2021. Contrasting practice in relation to digital skills development is revealed. Significan…

  • What is happening in Paris? Airbnb, hotels, and the Parisian market

    Open AccessCindy Yoonjoung Heo, Inès Blal et al.ARTICLETourism Management2019Cited by: 11References: 12

  • Shopping destinations and trust – Tourist attitudes

    Open AccessMiju Choi, Robin Law et al.ARTICLETourism Management2016Cited by: 13References: 111