Myungkeun Song
Biographic Data
| ID | 6306142 |
|---|---|
| NAME | Myungkeun Song |
| GIVEN NAMES | Myungkeun |
| FAMILY NAME | Song |
| SIGNATURE | SONG M |
| AFFILIATIONS | Dong-A University |
| ORCID | 0000-0001-7118-4773 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Exploring the moderating effect of restaurant type on the interaction between service agent type and consumer satisfaction
Purpose This research aims to examine two different types of service agents and the moderating role of restaurant types in the relationship between service agent types (human vs robot) and consumer satisfaction. This research also investigates the mediating role of trust in the relationship. Design/methodology/approach To test the proposed mediated moderation hypotheses, this research adopts a 2 × 2 between-subject experimental design. In total, …
Application of the technology acceptance model to food delivery apps
Purpose This study explores food delivery app users and technology acceptance model as a theoretical underpinning. This study thus investigated the determinants of usefulness, ease of use and intention to use for food delivery app service. Design/methodology/approach The variables of delivery time, diverse menu, quarantine, review quality and ease of use are employed as determinants of usefulness. The antecedents of ease of use are easy registrat…
Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay
Purpose This study aims to explore the structural relationship among food quality, usefulness, ease of use, convenience, brand trust and willingness to pay. The technology acceptance model was used as the theoretical foundation of this work. Design/methodology/approach Amazon Mechanical Turk was used to recruit survey participants, and 436 valid observations were ultimately used for the analysis. In the data analysis, the structural relationships…
Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory
Purpose The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation. Design/methodology/approach In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental C…
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Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory
Purpose The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation. Design/methodology/approach In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental C…
Application of the technology acceptance model to food delivery apps
Purpose This study explores food delivery app users and technology acceptance model as a theoretical underpinning. This study thus investigated the determinants of usefulness, ease of use and intention to use for food delivery app service. Design/methodology/approach The variables of delivery time, diverse menu, quarantine, review quality and ease of use are employed as determinants of usefulness. The antecedents of ease of use are easy registrat…
Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay
Purpose This study aims to explore the structural relationship among food quality, usefulness, ease of use, convenience, brand trust and willingness to pay. The technology acceptance model was used as the theoretical foundation of this work. Design/methodology/approach Amazon Mechanical Turk was used to recruit survey participants, and 436 valid observations were ultimately used for the analysis. In the data analysis, the structural relationships…
Exploring the moderating effect of restaurant type on the interaction between service agent type and consumer satisfaction
Purpose This research aims to examine two different types of service agents and the moderating role of restaurant types in the relationship between service agent types (human vs robot) and consumer satisfaction. This research also investigates the mediating role of trust in the relationship. Design/methodology/approach To test the proposed mediated moderation hypotheses, this research adopts a 2 × 2 between-subject experimental design. In total, …
Business (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Marketing (4 works) · Psychology (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Customer Service Quality and Loyalty (3 works) · Originality (3 works) · Structural equation modeling (3 works)