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Pimtong Tavitiyaman

Biographic Data

ID6306302
NAMEPimtong Tavitiyaman
GIVEN NAMESPimtong
FAMILY NAMETavitiyaman
SIGNATURETAVITIYAMAN P
AFFILIATIONSHong Kong Polytechnic University
ORCID0000-0002-3475-6856
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS11
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Green Service Innovative Behavior in Hospitality

    Open Access•Rachel Lam, Catherine Cheung et al.•ARTICLE•Journal of China Tourism Research•2026

    In order to stay competitive and meet market needs, the hospitality industry has rapidly adopted smart technologies and green practices, boosting innovation and sustainability over the past decade. This study scrutinizes the human behavior, culture, and technology relationships among employees’ adaptability, technology readiness (TR), perceived green innovation culture (GIC), and green service innovative behaviors (GSIB). Findings from 648 frontl…

  • Tourism Recovery Nowcasting Based on Combined Survey‐Based and Search Engine Data

    Open Access•Xinyan Zhang, Haiyan Song et al.•ARTICLE•International Journal of Tourism…•2026

    The uncertainty of tourism demand in the aftermath of a crisis makes high‐frequency nowcasts valuable for fast decision‐making in destination management. Through the lens of modern macroeconomic theories, this study proposes an innovative macro–micro tourism demand nowcasting approach using forward‐looking survey‐based and search engine data to capture the post‐COVID‐19 recovery trajectory. The empirical results show that combining survey‐based c…

  • Impact of Green Servicescape on visitors’ Emotional Bonding Through Their Green Behavior

    Rachel Lam, Pimtong Tavitiyaman•ARTICLE•Journal of China Tourism Research•2025•References: 6

  • Impact of customers' needs on online information search of upscale restaurant attributes and customer satisfaction

    Open Access•Siu-Kam Jamie Lo, Pimtong Tavitiyaman et al.•ARTICLE•British Food Journal•2024

    Purpose This research investigates the effects of consumers' online information searching on their dining satisfaction in upscale restaurants during the pandemic. Customers frequently rely on online sources to gather information about upscale restaurants prior to their visits. Design/methodology/approach Data from 307 diners across the top ten popular upscale restaurants in Hong Kong were analysed by using SEM to explore the links between custome…

  • Millennials’ perception of safety and hygiene measures, perceived health risk, satisfaction and behavioural intention at upscale restaurants amid Covid-19 pandemic

    Siu-Kam Jamie Lo, Pimtong Tavitiyaman et al.•ARTICLE•Journal of China Tourism Research•2023•References: 8

    The new normal of social distancing policy and health risks has shaped customers’ dining out behaviors at restaurants. This study applied qualitative and quantitative methods to explore the written comments of consumer-generated media on food and service quality and safety and hygiene prevention measures at upscale restaurants during the COVID-19 pandemic. The current study also investigated the impact of safety and hygiene prevention measures on…

  • Fostering Work-integrated Learning in Hospitality and Tourism

    Jing Xu, Kam-Ho Manson Chung et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 3

    Several studies have discussed work-integrated learning in hospitality and tourism education. Unfortunately, few have taken metacognition theory to explore students’ self-reflective learning in this regard. In this study, 144 self-reflective learning statements were collected from undergraduate students in Hong Kong. Results showed the major themes of work-integrated learning revolving around the work details, guests and services, the companies, …

  • How Task Technology Fits with Employee Engagement, Organizational Support, and Business Outcomes

    Pimtong Tavitiyaman, Chui Ying Angel So et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 4

    The unpredictable external environments, constraints of internal resources, and changes in the behaviors of hotel guests create a challenge for hoteliers to initiate the latest technology advancement. This study aims to explore how hotel executives consider external criteria and employ internal resources (e.g. employee engagement and organizational support) for technology adoption decision making and planning. This work further evaluates business…

  • How Tourists Perceive the Usefulness of Technology Adoption in Hotels

    Pimtong Tavitiyaman, Xinyan Zhang et al.•ARTICLE•Journal of China Tourism Research•2020•Cited by: 1•References: 7

    This study examines the interaction effect of past experience and education level on the perceived usefulness of hotel technology. This study also investigates the influence of the perceived usefulness of hotel technologies, such as artificial intelligence, robotics, and service automation, on the behavioral intention of customers through their past experience. A total of 301 international tourists participated in this study. Results show that th…

  • Tourist typology in social contact

    Open Access•Daisy X F Fan, Hanqin Qiu et al.•ARTICLE•Tourism Management•2017•Cited by: 6•References: 33

  • Exploring the Environmental Scanning of the Hotel Industry in China

    Pimtong Tavitiyaman, Hanqin Qiu et al.•ARTICLE•Journal of China Tourism Research•2016•References: 4

    This study explores the environmental scanning of the hotel industry in China by investigating the effect of external and internal factors on hotel performance. The respondents are hotel owners, managers, directors, and supervisors in various regions of China. Results show that industry force factors and hotel ownership influence hotel performance. Hotels with an advantage over their suppliers can generate superior financial and operational perfo…

  • The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

    Yujuan Zhang, Hailin Qu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2009•Cited by: 2•References: 1

    The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel d…

  • Tourist typology in social contact

    Open Access•Daisy X F Fan, Hanqin Qiu et al.•ARTICLE•Tourism Management•2017•Cited by: 6•References: 33

  • The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

    Yujuan Zhang, Hailin Qu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2009•Cited by: 2•References: 1

    The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel d…

  • Fostering Work-integrated Learning in Hospitality and Tourism

    Jing Xu, Kam-Ho Manson Chung et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 3

    Several studies have discussed work-integrated learning in hospitality and tourism education. Unfortunately, few have taken metacognition theory to explore students’ self-reflective learning in this regard. In this study, 144 self-reflective learning statements were collected from undergraduate students in Hong Kong. Results showed the major themes of work-integrated learning revolving around the work details, guests and services, the companies, …

  • How Task Technology Fits with Employee Engagement, Organizational Support, and Business Outcomes

    Pimtong Tavitiyaman, Chui Ying Angel So et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 4

    The unpredictable external environments, constraints of internal resources, and changes in the behaviors of hotel guests create a challenge for hoteliers to initiate the latest technology advancement. This study aims to explore how hotel executives consider external criteria and employ internal resources (e.g. employee engagement and organizational support) for technology adoption decision making and planning. This work further evaluates business…

  • How Tourists Perceive the Usefulness of Technology Adoption in Hotels

    Pimtong Tavitiyaman, Xinyan Zhang et al.•ARTICLE•Journal of China Tourism Research•2020•Cited by: 1•References: 7

    This study examines the interaction effect of past experience and education level on the perceived usefulness of hotel technology. This study also investigates the influence of the perceived usefulness of hotel technologies, such as artificial intelligence, robotics, and service automation, on the behavioral intention of customers through their past experience. A total of 301 international tourists participated in this study. Results show that th…

  • The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

    Yujuan Zhang, Hailin Qu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2009•Cited by: 2•References: 1

    The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel d…

  • Exploring the Environmental Scanning of the Hotel Industry in China

    Pimtong Tavitiyaman, Hanqin Qiu et al.•ARTICLE•Journal of China Tourism Research•2016•References: 4

    This study explores the environmental scanning of the hotel industry in China by investigating the effect of external and internal factors on hotel performance. The respondents are hotel owners, managers, directors, and supervisors in various regions of China. Results show that industry force factors and hotel ownership influence hotel performance. Hotels with an advantage over their suppliers can generate superior financial and operational perfo…

  • Tourist typology in social contact

    Open Access•Daisy X F Fan, Hanqin Qiu et al.•ARTICLE•Tourism Management•2017•Cited by: 6•References: 33

  • How Tourists Perceive the Usefulness of Technology Adoption in Hotels

    Pimtong Tavitiyaman, Xinyan Zhang et al.•ARTICLE•Journal of China Tourism Research•2020•Cited by: 1•References: 7

    This study examines the interaction effect of past experience and education level on the perceived usefulness of hotel technology. This study also investigates the influence of the perceived usefulness of hotel technologies, such as artificial intelligence, robotics, and service automation, on the behavioral intention of customers through their past experience. A total of 301 international tourists participated in this study. Results show that th…

  • Fostering Work-integrated Learning in Hospitality and Tourism

    Jing Xu, Kam-Ho Manson Chung et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 3

    Several studies have discussed work-integrated learning in hospitality and tourism education. Unfortunately, few have taken metacognition theory to explore students’ self-reflective learning in this regard. In this study, 144 self-reflective learning statements were collected from undergraduate students in Hong Kong. Results showed the major themes of work-integrated learning revolving around the work details, guests and services, the companies, …

  • How Task Technology Fits with Employee Engagement, Organizational Support, and Business Outcomes

    Pimtong Tavitiyaman, Chui Ying Angel So et al.•ARTICLE•Journal of China Tourism Research•2022•Cited by: 1•References: 4

    The unpredictable external environments, constraints of internal resources, and changes in the behaviors of hotel guests create a challenge for hoteliers to initiate the latest technology advancement. This study aims to explore how hotel executives consider external criteria and employ internal resources (e.g. employee engagement and organizational support) for technology adoption decision making and planning. This work further evaluates business…

  • Millennials’ perception of safety and hygiene measures, perceived health risk, satisfaction and behavioural intention at upscale restaurants amid Covid-19 pandemic

    Siu-Kam Jamie Lo, Pimtong Tavitiyaman et al.•ARTICLE•Journal of China Tourism Research•2023•References: 8

    The new normal of social distancing policy and health risks has shaped customers’ dining out behaviors at restaurants. This study applied qualitative and quantitative methods to explore the written comments of consumer-generated media on food and service quality and safety and hygiene prevention measures at upscale restaurants during the COVID-19 pandemic. The current study also investigated the impact of safety and hygiene prevention measures on…

  • Impact of customers' needs on online information search of upscale restaurant attributes and customer satisfaction

    Open Access•Siu-Kam Jamie Lo, Pimtong Tavitiyaman et al.•ARTICLE•British Food Journal•2024

    Purpose This research investigates the effects of consumers' online information searching on their dining satisfaction in upscale restaurants during the pandemic. Customers frequently rely on online sources to gather information about upscale restaurants prior to their visits. Design/methodology/approach Data from 307 diners across the top ten popular upscale restaurants in Hong Kong were analysed by using SEM to explore the links between custome…

  • Impact of Green Servicescape on visitors’ Emotional Bonding Through Their Green Behavior

    Rachel Lam, Pimtong Tavitiyaman•ARTICLE•Journal of China Tourism Research•2025•References: 6

  • Green Service Innovative Behavior in Hospitality

    Open Access•Rachel Lam, Catherine Cheung et al.•ARTICLE•Journal of China Tourism Research•2026

    In order to stay competitive and meet market needs, the hospitality industry has rapidly adopted smart technologies and green practices, boosting innovation and sustainability over the past decade. This study scrutinizes the human behavior, culture, and technology relationships among employees’ adaptability, technology readiness (TR), perceived green innovation culture (GIC), and green service innovative behaviors (GSIB). Findings from 648 frontl…

  • Tourism Recovery Nowcasting Based on Combined Survey‐Based and Search Engine Data

    Open Access•Xinyan Zhang, Haiyan Song et al.•ARTICLE•International Journal of Tourism…•2026

    The uncertainty of tourism demand in the aftermath of a crisis makes high‐frequency nowcasts valuable for fast decision‐making in destination management. Through the lens of modern macroeconomic theories, this study proposes an innovative macro–micro tourism demand nowcasting approach using forward‐looking survey‐based and search engine data to capture the post‐COVID‐19 recovery trajectory. The empirical results show that combining survey‐based c…

Business (8 works) · Marketing (7 works) · Psychology (6 works) · Customer Service Quality and Loyalty (5 works) · Tourism (5 works) · Digital Marketing and Social Media (4 works) · Diverse Aspects of Tourism Research (4 works) · Environmental Sustainability in Business (3 works) · Perception (3 works) · Advertising (2 works)

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