Marcelo Royo-Vela
Biographic Data
| ID | 6306312 |
|---|---|
| NAME | Marcelo Royo-Vela |
| GIVEN NAMES | Marcelo |
| FAMILY NAME | Royo-Vela |
| SIGNATURE | ROYO-VELA M |
| AFFILIATIONS | Universitat de València |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Heritage and its effects on the tourist destination image
This research highlights the importance of understanding and measuring visitors’ emotional and cognitive experiences and responses to different architectural styles present in and affecting TDI. It provides a novel perspective by integrating virtual reality and neuromarketing techniques to explore the interplay between architectural heritage, emotional responses, and cognitive processes in tourism. The research focuses on four Spanish destination…
Rural-cultural excursion conceptualization
Adaptation of Marketing Activities to Cultural and Social Context
Adaptation of Marketing Activities to Cultural and Social Context
Rural-cultural excursion conceptualization
Heritage and its effects on the tourist destination image
This research highlights the importance of understanding and measuring visitors’ emotional and cognitive experiences and responses to different architectural styles present in and affecting TDI. It provides a novel perspective by integrating virtual reality and neuromarketing techniques to explore the interplay between architectural heritage, emotional responses, and cognitive processes in tourism. The research focuses on four Spanish destination…
Cultural heritage (2 works) · Sociology (2 works) · Tourism (2 works) · Visitor pattern (2 works) · Adaptation (eye (1 work) · Advertising (1 work) · Aesthetic Perception and Analysis (1 work) · Association (psychology (1 work) · Business (1 work) · Cognition (1 work)