Silvia Sanz Blas
Biographic Data
| ID | 6306540 |
|---|---|
| NAME | Silvia Sanz Blas |
| GIVEN NAMES | Silvia Sanz |
| FAMILY NAME | Blas |
| SIGNATURE | BLAS S S |
| AFFILIATIONS | Universitat de València |
| ORCID | 0000-0001-6313-3167 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 29 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Co-creating emotional value in a guided tour experience
The aim of this research is to delineate the co-creation of emotional value in a guided tour experience from a customer-dominant logic perspective by exploring the interactions among tour guides’ emotional labour, tourists’ emotional intelligence and emotional participation. Two theoretically plausible roles of tourists’ emotional intelligence are examined: (1) antecedent of emotional participation and (2) moderator of the relationship between gu…
Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit
Integrating the theoretical foundations of symbolic interactionism, parasocial interaction, direct affect transfer, push and pull motivational framework, and narrative transportation, this study investigates the determinants of tourists’ intention to visit a destination using Heidi, a famous literary and television series persona, as a stimulus. Place attachment, ad-evoked positive affect, and motivation were theorized as antecedents of intention…
Tour me onshore’
The aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components.To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The results of the study revealed that cruise visitors with different overall satisfaction with their guided t…
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
The functional-psychological continuum in the cognitive image of a destination
Explaining Internet dependency
Purpose To analyse key drivers of Internet dependency and its impact on willingness to purchase online. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, Internet exposure, online experience and Internet affinity on Internet dependency is analysed together with behavioural changes deriving from Internet dependency (willingness to purchase online). Findings Data…
The functional-psychological continuum in the cognitive image of a destination
Explaining Internet dependency
Purpose To analyse key drivers of Internet dependency and its impact on willingness to purchase online. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, Internet exposure, online experience and Internet affinity on Internet dependency is analysed together with behavioural changes deriving from Internet dependency (willingness to purchase online). Findings Data…
Tour me onshore’
The aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components.To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The results of the study revealed that cruise visitors with different overall satisfaction with their guided t…
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
Explaining Internet dependency
Purpose To analyse key drivers of Internet dependency and its impact on willingness to purchase online. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, Internet exposure, online experience and Internet affinity on Internet dependency is analysed together with behavioural changes deriving from Internet dependency (willingness to purchase online). Findings Data…
The functional-psychological continuum in the cognitive image of a destination
Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México
Conocer cómo se comporta el consumidor en los entornos virtuales es fundamentalpara potenciar el desarrollo e implantación de decisiones estratégicas de marketing que sean eficacesen la comercialización de bienes y servicios en Internet. El presente trabajo tiene como objetivoconocer la importancia de la cultura en el comportamiento de compra online del individuo,analizando para ello dos países latinos: México y España. De este modo, partiendo de…
Tour me onshore’
The aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components.To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The results of the study revealed that cruise visitors with different overall satisfaction with their guided t…
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit
Integrating the theoretical foundations of symbolic interactionism, parasocial interaction, direct affect transfer, push and pull motivational framework, and narrative transportation, this study investigates the determinants of tourists’ intention to visit a destination using Heidi, a famous literary and television series persona, as a stimulus. Place attachment, ad-evoked positive affect, and motivation were theorized as antecedents of intention…
Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
Co-creating emotional value in a guided tour experience
The aim of this research is to delineate the co-creation of emotional value in a guided tour experience from a customer-dominant logic perspective by exploring the interactions among tour guides’ emotional labour, tourists’ emotional intelligence and emotional participation. Two theoretically plausible roles of tourists’ emotional intelligence are examined: (1) antecedent of emotional participation and (2) moderator of the relationship between gu…
Psychology (5 works) · Digital Marketing and Social Media (4 works) · Social Psychology (4 works) · Tourism (4 works) · Art (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Diverse Aspects of Tourism Research (3 works) · Advertising (2 works) · Business (2 works)