Shaofeng Yuan
Biographic Data
| ID | 6309965 |
|---|---|
| NAME | Shaofeng Yuan |
| GIVEN NAMES | Shaofeng |
| FAMILY NAME | Yuan |
| SIGNATURE | YUAN S |
| AFFILIATIONS | Zhejiang Gongshang University |
| ORCID | 0000-0003-2476-1210 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Wisdom Under Pressure: The Dual Moderating Roles of Social Pressure and Price Consciousness in Green Advertising
Drawing on Consumer Wisdom Theory, this study examines how green advertising is associated with consumer wisdom and green brand equity across culturally distinct markets. Consumer wisdom is conceptualized as a multidimensional cognitive construct through which sustainability messages are interpreted and translated into reflective, ethical and value‐based consumer judgments. Using survey data from 1006 Pakistani and 992 Chinese consumers, the stud…
Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity
The cosmetic industry faces rising demands for sustainability, with consumers in both developed and developing countries increasingly seeking eco‐friendly and ethically produced products. This study examines the influence of green advertising on consumer wisdom and its impact on green brand equity within the cosmetics sectors of Pakistan and China. By analyzing data from 1006 consumers in Pakistan and 992 in China through a structured survey, the…
How do male livestreamers trigger female purchase intention? The role of parasocial romantic relationships
Linking Workplace Unfairness with Urban Withdrawal Intentions: The Moderating Role of Urban Identification
The mobility of skilled employees from developing to developed cities is a prominent phenomenon in China. However, little is known about whether and how micro factors (e.g., unfair treatment) in the workplace affect employees’ cross-city mobility. The aim of this study is thus to investigate the effect of employees’ perceived workplace unfairness on their intentions to withdraw from the city where they work, specifically, to shed light on the mod…
Spatial-temporal heterogeneity of ecosystem service interactions and their social-ecological drivers: Implications for spatial planning and management
Uncovering the complex interactions among ecosystem services (ESs) is a prerequisite for managing multiple ESs simultaneously. We mapped the supply of six ESs, quantified their trade-offs/synergies and bundles, determined dominant social-ecological drivers, and subsequently provided sustainable spatial planning and management strategies at both grid and sub-watershed scales. The results revealed that: (1) the patterns of ESs were spatially hetero…
Exploring the Impact of Digital Inclusive Finance on Agricultural Carbon Emission Performance in China
This paper attempts to reveal the impact and mechanisms of digital inclusive finance (DIF) on agricultural carbon emission performance (ACEP). Specifically, based on the provincial panel data in China from 2011 to 2020, a super slacks-based measure (Super SBM) model is applied to measure ACEP. The panel regression model and spatial regression model are used to empirically analyze the impact of DIF on ACEP and its mechanism. The results show that:…
Spatial identification and trade-off analysis of land use functions improve spatial zoning management in rapid urbanized areas, China
Urban–rural construction land transition and its coupling relationship with population flow in China's urban agglomeration region
Responses of Ecosystem Services to Urbanization-Induced Land Use Changes in Ecologically Sensitive Suburban Areas in Hangzhou, China
Ecologically sensitive suburban areas provide important ecosystem services and protect urban ecological security because of their multiple functions in natural and human systems. The research on the ecological environment effects of land use activities in ecologically sensitive suburban areas is important in guiding the healthy and sustainable development of cities. Taking the west suburbs of Hangzhou in China as a case study, we quantified land …
Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods
In this research we examined whether or not when men are exposed to sexual stimuli (e.g., images of sexually attractive women) this negatively affects their purchase intention for conspicuous goods being offered at a discounted price. We conducted 3 experiments, with Chinese men (282 in total), and found that sexual stimuli can activate male mating goals, prompting the men in our study to care more about the presentation of their mating value; th…
Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods
In this research we examined whether or not when men are exposed to sexual stimuli (e.g., images of sexually attractive women) this negatively affects their purchase intention for conspicuous goods being offered at a discounted price. We conducted 3 experiments, with Chinese men (282 in total), and found that sexual stimuli can activate male mating goals, prompting the men in our study to care more about the presentation of their mating value; th…
Responses of Ecosystem Services to Urbanization-Induced Land Use Changes in Ecologically Sensitive Suburban Areas in Hangzhou, China
Ecologically sensitive suburban areas provide important ecosystem services and protect urban ecological security because of their multiple functions in natural and human systems. The research on the ecological environment effects of land use activities in ecologically sensitive suburban areas is important in guiding the healthy and sustainable development of cities. Taking the west suburbs of Hangzhou in China as a case study, we quantified land …
Urban–rural construction land transition and its coupling relationship with population flow in China's urban agglomeration region
Exploring the Impact of Digital Inclusive Finance on Agricultural Carbon Emission Performance in China
This paper attempts to reveal the impact and mechanisms of digital inclusive finance (DIF) on agricultural carbon emission performance (ACEP). Specifically, based on the provincial panel data in China from 2011 to 2020, a super slacks-based measure (Super SBM) model is applied to measure ACEP. The panel regression model and spatial regression model are used to empirically analyze the impact of DIF on ACEP and its mechanism. The results show that:…
Spatial identification and trade-off analysis of land use functions improve spatial zoning management in rapid urbanized areas, China
Spatial-temporal heterogeneity of ecosystem service interactions and their social-ecological drivers: Implications for spatial planning and management
Uncovering the complex interactions among ecosystem services (ESs) is a prerequisite for managing multiple ESs simultaneously. We mapped the supply of six ESs, quantified their trade-offs/synergies and bundles, determined dominant social-ecological drivers, and subsequently provided sustainable spatial planning and management strategies at both grid and sub-watershed scales. The results revealed that: (1) the patterns of ESs were spatially hetero…
How do male livestreamers trigger female purchase intention? The role of parasocial romantic relationships
Linking Workplace Unfairness with Urban Withdrawal Intentions: The Moderating Role of Urban Identification
The mobility of skilled employees from developing to developed cities is a prominent phenomenon in China. However, little is known about whether and how micro factors (e.g., unfair treatment) in the workplace affect employees’ cross-city mobility. The aim of this study is thus to investigate the effect of employees’ perceived workplace unfairness on their intentions to withdraw from the city where they work, specifically, to shed light on the mod…
Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity
The cosmetic industry faces rising demands for sustainability, with consumers in both developed and developing countries increasingly seeking eco‐friendly and ethically produced products. This study examines the influence of green advertising on consumer wisdom and its impact on green brand equity within the cosmetics sectors of Pakistan and China. By analyzing data from 1006 consumers in Pakistan and 992 in China through a structured survey, the…
Wisdom Under Pressure: The Dual Moderating Roles of Social Pressure and Price Consciousness in Green Advertising
Drawing on Consumer Wisdom Theory, this study examines how green advertising is associated with consumer wisdom and green brand equity across culturally distinct markets. Consumer wisdom is conceptualized as a multidimensional cognitive construct through which sustainability messages are interpreted and translated into reflective, ethical and value‐based consumer judgments. Using survey data from 1006 Pakistani and 992 Chinese consumers, the stud…
Geography (5 works) · China (4 works) · Environmental Science (4 works) · Land Use and Ecosystem Services (4 works) · Civil engineering (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Economics (3 works) · Environmental resource management (3 works) · Land use (3 works) · Psychology (3 works)