Wenting Ma
Biographic Data
| ID | 6310537 |
|---|---|
| NAME | Wenting Ma |
| GIVEN NAMES | Wenting |
| FAMILY NAME | Ma |
| SIGNATURE | MA W |
| AFFILIATIONS | Shenzhen Institute of Information Technology |
| ORCID | 0000-0002-2167-8940 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
From viral to vital
From green consumption to carbon inclusion
This study examines carbon inclusion as an innovative policy mechanism for addressing consumer‐side emissions within industrial ecosystems. Carbon inclusion quantifies and incentivizes individual low‐carbon behaviors, bridging consumer choices and industrial transformation. Using longitudinal analysis of China's green consumption and carbon inclusion policies (2013–2024), combined with text mining and expert interviews, we investigate how carbon …
The impact of low-carbon policy mix characteristics on enterprise performance
Spatial relationship of city branding strategy adoption in megacity regions
From city promotion via city marketing to city branding
City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively related to the use of branding strategies. This proposit…
Exploring the impact of factors influencing case selection in the place branding literature from 2014 to 2018
Recently, place branding has received increasing attention from both academic and policy circles. As place branding is an interdisciplinary field, scholars from different backgrounds have contributed to the research. Previous literature review studies have summarized the key disciplines in place branding fields, including urban studies, marketing, tourism, and public management. The goal of this work is to examine the impact of influencing factor…
Economic city branding and stakeholder involvement in China
Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city. Roles, resources and interactions among the city's stakeholders are analysed during the brand creation and …
Intelligent tutoring systems and learning outcomes
Intelligent Tutoring Systems (ITS) are computer programs that model learners’ psychological states to provide individualized instruction. They have been developed for diverse subject areas (e.g., algebra, medicine, law, reading) to help learners acquire domain-specific, cognitive and metacognitive knowledge. A meta-analysis was conducted on research that compared the outcomes from students learning from ITS to those learning from non-ITS learning…
Economic city branding and stakeholder involvement in China
Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city. Roles, resources and interactions among the city's stakeholders are analysed during the brand creation and …
From city promotion via city marketing to city branding
City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively related to the use of branding strategies. This proposit…
Exploring the impact of factors influencing case selection in the place branding literature from 2014 to 2018
Recently, place branding has received increasing attention from both academic and policy circles. As place branding is an interdisciplinary field, scholars from different backgrounds have contributed to the research. Previous literature review studies have summarized the key disciplines in place branding fields, including urban studies, marketing, tourism, and public management. The goal of this work is to examine the impact of influencing factor…
Spatial relationship of city branding strategy adoption in megacity regions
Intelligent tutoring systems and learning outcomes
Intelligent Tutoring Systems (ITS) are computer programs that model learners’ psychological states to provide individualized instruction. They have been developed for diverse subject areas (e.g., algebra, medicine, law, reading) to help learners acquire domain-specific, cognitive and metacognitive knowledge. A meta-analysis was conducted on research that compared the outcomes from students learning from ITS to those learning from non-ITS learning…
Exploring the impact of factors influencing case selection in the place branding literature from 2014 to 2018
Recently, place branding has received increasing attention from both academic and policy circles. As place branding is an interdisciplinary field, scholars from different backgrounds have contributed to the research. Previous literature review studies have summarized the key disciplines in place branding fields, including urban studies, marketing, tourism, and public management. The goal of this work is to examine the impact of influencing factor…
Economic city branding and stakeholder involvement in China
Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response, this article presents an in-depth case study of city branding processes in a medium-sized Chinese city. Roles, resources and interactions among the city's stakeholders are analysed during the brand creation and …
From city promotion via city marketing to city branding
City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively related to the use of branding strategies. This proposit…
Spatial relationship of city branding strategy adoption in megacity regions
From green consumption to carbon inclusion
This study examines carbon inclusion as an innovative policy mechanism for addressing consumer‐side emissions within industrial ecosystems. Carbon inclusion quantifies and incentivizes individual low‐carbon behaviors, bridging consumer choices and industrial transformation. Using longitudinal analysis of China's green consumption and carbon inclusion policies (2013–2024), combined with text mining and expert interviews, we investigate how carbon …
The impact of low-carbon policy mix characteristics on enterprise performance
From viral to vital
Business (4 works) · Diverse Aspects of Tourism Research (4 works) · Place Branding (4 works) · China (3 works) · Marketing (3 works) · Political science (3 works) · Tourism (3 works) · Climate Change Policy and Economics (2 works) · Corporate branding (2 works) · Corporate governance (2 works)