Daniel Belanche
Biographic Data
| ID | 6313270 |
|---|---|
| NAME | Daniel Belanche |
| GIVEN NAMES | Daniel |
| FAMILY NAME | Belanche |
| SIGNATURE | BELANCHE D |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0002-2291-1409 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 61 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
The influence of AI-generated versus real food images on perceived value and negative WOM
Purpose As the use of generative AI in food marketing continues to grow, understanding how consumers evaluate AI-generated imagery has become increasingly important. In this article, a comparison is made of how AI-generated images and real images influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-mak…
TikTok influencers and followers’ engagement
Do TikTok influencers need to be authentic to engage their followers? Taking a novel approach based on authentic leadership theory, this research investigates the distinctive features of TikTok influencers that drive followers’ engagement, that is, in achieving a greater number of watches, likes, shares and recommendations to other users. In particular, the article analyzes how TikTok influencers’ authentic leadership (uniqueness, sincerity, and …
Understanding organic food consumption in the European Union
Purpose Based on goal-directed behavior, this study explores the direct effects and the interaction between health and environmental concerns as the main drivers of organic food consumption. Consumer's economic problems are proposed as the main barrier for such behavior from a cost-benefit approach theoretically grounded on decision theory. Design/methodology/approach Data were collected using the 26,669 European 95.1 wave participants of the Eur…
Local place identity
This study investigates the differences in place identity between residents of rural and urban communities. Differently from previous research comparing place identity between neighborhoods or countries, our study focuses on the local community type (urban or rural) as a key determinant of place identity. This fills a research gap in environmental social psychology, frequently ignoring the role of community type in shaping people's relationship w…
Understanding Interactive Online Advertising
Interactive online media are an increasingly preferred format for users and advertisers, and skippable online video advertisements are common on social media networks such as YouTube. The specific features and influences of this interactive marketing tool demand further consideration. Focusing on effective tactics, this article investigates the influence of introducing high-arousal and low-arousal stimuli on skippable ad effectiveness (i.e., ad a…
City attachment and use of urban services
Determinants of multi-service smartcard success for smart cities development
Local place identity
This study investigates the differences in place identity between residents of rural and urban communities. Differently from previous research comparing place identity between neighborhoods or countries, our study focuses on the local community type (urban or rural) as a key determinant of place identity. This fills a research gap in environmental social psychology, frequently ignoring the role of community type in shaping people's relationship w…
City attachment and use of urban services
Determinants of multi-service smartcard success for smart cities development
Determinants of multi-service smartcard success for smart cities development
City attachment and use of urban services
Understanding Interactive Online Advertising
Interactive online media are an increasingly preferred format for users and advertisers, and skippable online video advertisements are common on social media networks such as YouTube. The specific features and influences of this interactive marketing tool demand further consideration. Focusing on effective tactics, this article investigates the influence of introducing high-arousal and low-arousal stimuli on skippable ad effectiveness (i.e., ad a…
Local place identity
This study investigates the differences in place identity between residents of rural and urban communities. Differently from previous research comparing place identity between neighborhoods or countries, our study focuses on the local community type (urban or rural) as a key determinant of place identity. This fills a research gap in environmental social psychology, frequently ignoring the role of community type in shaping people's relationship w…
Understanding organic food consumption in the European Union
Purpose Based on goal-directed behavior, this study explores the direct effects and the interaction between health and environmental concerns as the main drivers of organic food consumption. Consumer's economic problems are proposed as the main barrier for such behavior from a cost-benefit approach theoretically grounded on decision theory. Design/methodology/approach Data were collected using the 26,669 European 95.1 wave participants of the Eur…
The influence of AI-generated versus real food images on perceived value and negative WOM
Purpose As the use of generative AI in food marketing continues to grow, understanding how consumers evaluate AI-generated imagery has become increasingly important. In this article, a comparison is made of how AI-generated images and real images influence consumers' perceived value and negative word-of-mouth (WOM) intentions through the mediating effects of pleasure and perceived risk. Design/methodology/approach This study draws on decision-mak…
TikTok influencers and followers’ engagement
Do TikTok influencers need to be authentic to engage their followers? Taking a novel approach based on authentic leadership theory, this research investigates the distinctive features of TikTok influencers that drive followers’ engagement, that is, in achieving a greater number of watches, likes, shares and recommendations to other users. In particular, the article analyzes how TikTok influencers’ authentic leadership (uniqueness, sincerity, and …
Business (4 works) · Psychology (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Empirical research (2 works) · Geography (2 works) · Human Mobility and Location-Based Analysis (2 works) · Internet privacy (2 works)